The document discusses how email marketing and customer relationship management (CRM) will play a large role in determining the next US president. It notes that candidates in recent elections who spent the most money won, and that President Obama's 2012 campaign was highly successful at driving donations through emails. The organization analyzing thousands of campaign emails being sent leading up to the March 2016 Super Tuesday primaries to understand what makes effective political email strategy. They will share their findings at SXSW about the state of the 2016 election and impacts of emails on candidate performance.

2. Since 1968
elections have been won by the candidate
who spent the most money.
http://www.theawl.com/
2012/11/presidential-
fundraising-adjusted-for-
inflation
10 of the 12

3. In 2008 and 2012, most of
President Obama’s individual
campaign contributions were
driven through email.
In 2012 he received just over
60 million votes. He had 30
million email addresses.
https://www.marketingsherpa.com/
article/case-study/obama-email-
campaign-testing

4. Based on their role in donation
solicitation & advocacy, CRM &
Email Marketing will play an
enormous role in deciding who
our next President is.

5. At Havas helia, we
have already begun
collecting CRM
communications for
every major party
candidate and are
analyzing them
based on key factors
for CRM success.

6. On March 1, 2016, just 10 days before SXSW, 12
states have their primary elections on what is
called “Super Tuesday.” The lead up to these
votes will result in over 1 billion emails sent on
behalf of these candidates.

7. At SXSW we will share our thoughts around the
state of the 2016 Presidential election, anchored by
our analysis of thousands of emails leading up to
Super Tuesday and their impact on the performance
of the candidates.
We will also share what makes great email strategy
for politicians, marketers, and non-profits based on
these highly targeted and successful campaigns.

8. Kyle J. Britt – @kylejbritt
Senior Digital Strategist
CRM Subject Matter Expert
Former Political Talk Show Host
Michael Kinstlinger – @MKinstlinger
Email Marketing Manager
Email Subject Matter Expert
Former Corporate Executive Board
Email Leader
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