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The future of Radio and Social Media
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www.getbrandswag.com
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www.kylelacy.com @kyleplacy facebook.com/kyleplacy
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Add Slideshare Link
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7,180 18+ within
10 miles of Steamboat Springs, CO
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3,580 35-55 within
10 miles of Steamboat Springs, CO
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600M Users on
Facebook
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300,000 New Twitter
Accounts Every Day
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35-49 Represent 42%
of Twitter Users
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2012
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The Transition of
Marketing Communication
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Biggest Misconception?
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End of Session
1
44.
Radio Promo
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1. Engaging
Audiences
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Listener loyalty is
not about them being loyal to your station.
50.
It is about
listening and creating the content THEY want to hear.
51.
The Geo-Local Firestorm
52.
53.
Turning radio into
an engaging experience... ...expanding past the technology
54.
2. Sharing Content
55.
The Geo-Local Firestorm
56.
3. Manage
the Conversation
57.
58.
4. Promoting
Presence
59.
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It is all
about integration
61.
Sharing http://www.slideshare.net/ericaswallow/6-social-media-tips-for-traditional-media
62.
Widgets http://www.slideshare.net/ericaswallow/6-social-media-tips-for-traditional-media
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5. Employee Personal
Brands
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5. Tracking and
Measurement
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End of Session
2
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Radio Sales
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1. Increase
Value of Customer Spend
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It is still
about the numbers... ...but one-to-one direct response is equally important
77.
2. Personal Brands
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3. Lead Generation
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4. Using LinkedIn
87.
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Mainly used for
professional networking and has over 90 million registered users in 170 industries with an average income of over $120,000 Facebook for business people
90.
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Uploading Contacts
93.
Current Contacts
94.
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Search
101.
Strategic Partners
102.
Lead Generation
103.
The power is
in the introduction from your second degree
104.
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