5. • 57% of Internet Users have joined a Social Network
– 55% have uploaded photos
– 22% have uploaded videos
• 60% of Americans use Social Media
– 93% say companies should have a social media presence
– 83% believe companies should not only be present but interact
• 2/3 of Wealthy households ($75K +) feel stronger
connections to brands they interact with online
Universal McCann, Wave3

6. Let’s repeat something.

8. 93% is a powerful number of people.

10. Universal McCann, Wave3

14. Can anyone say…
Viral Marketing or Permission Marketing?

15. You don’t have the choice.
It’s time to listen.

21. Thanks to University McCann’s report “Wave 3”
for the information provided in this presentation.