11. @KYLEPLACY
11
Average # Apps
Installed on
Device
Average
Numbers of
Apps Used
Daily
Average # of
Apps
Accounting for
80%+ of App
Usage
Time Spent on
Phone (per Day)
Most Commonly
Used Apps
USA 37 12 3 5 hours Facebook
Chrome
YouTube
Worldwide 33 12 3 4 hours Facebook
WhatsApp
Chrome
DAY IN THE LIFE OF A MOBILE USER
41. @KYLEPLACY
41
People: The most important part of any organization. You must concentrate on
hiring for aptitude, attitude and agility.
Principles: The fundamental beliefs, objectives and behaviors of your team.
Process: The inner workings of how your team operates and functions. Focusing
on how you optimize the four components of the marketing mix: product, pricing,
promotions and channels for both execution and awareness. This also includes
alignment between team members and other business units in the organization.
THE NEW WAY
42. @KYLEPLACY
42
Programs: It’s all about continuous rapid improvement. How do you deliver
programs to create marketing leverage that uncovers new sources of revenue
growth, optimize current marketing programs and increases marketing production
efficiency at scale?
Performance: This is the foundation of any strong marketing organization. You
must measure everything in order to discover better ways to reach customers.
THE NEW WAY