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Marketing Team Organizational Structures

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Kyle Lacy
Kyle Lacy

My first draft of potential marketing team organizational structures. Let me know your thoughts!

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Proprietary and Confidential ©2016 OpenView Investments, LLC. All Rights Reserved 1 MARKETING TEAM ORG STRUCTURE EXAMPLES
Proprietary and Confidential ©2016 OpenView Investments, LLC. All Rights Reserved 2 DEMAND GEN AND CONTENT FOCUSED ORG VP Demand Gen VP Brand & Communications Communications Manager (PR/AR) Content Marketing Manager (Editor/Writer/TOFU) Marketing Automation Manager (MOPS, analytics) Campaign Manager (Events, product and sales alignment) Acquisition Manager (Paid, marketing pipeline, and analytics) VP Product Marketing Product Marketing Manager (Launches, Use Cases, and Sales Enablement) Director of Sales Enablement (Sales alignment, Selling)
Proprietary and Confidential ©2016 OpenView Investments, LLC. All Rights Reserved 3 PERFORMANCE MARKETING FOCUSED ORG VP Performance Marketing Enterprise Manager (Campaigns, MOFU) Mid-Market Manager (Campaigns, MOFU) Marketing Automation Manager (MOPS, analytics) Creative Director (Analytics & Website) Content Marketing Manager (Editor/Writer/TOFU) VP Brand & Communications Communications Manager (PR/AR) Events Manager VP Product Marketing Product Marketing Manager (Launches, Use Cases, and Sales Enablement) Director of Sales Enablement (Sales alignment, Selling)
Proprietary and Confidential ©2016 OpenView Investments, LLC. All Rights Reserved 4 CHANNEL MARKETING FOCUSED VP Demand Gen Inbound Marketing Manager (Campaigns, Paid) Channel Marketing Manager (Campaigns, Paid) Field Marketing Manager (Sales alignment, events, campaigns) Marketing Automation Manager (MOPS, analytics) MD Team VP Product Marketing Product Marketing Manager (Launches, Use Cases, and Sales Enablement) Director of Sales Enablement (Sales alignment, Selling) VP Brand & Communications Communications Manager (PR/AR) Content Marketing Manager (Editor/Writer/TOFU) Graphic Designer (Design for all content) Campaign Manager (Project management of brand campaigns)

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Marketing Team Organizational Structures

  • 1. Proprietary and Confidential ©2016 OpenView Investments, LLC. All Rights Reserved 1 MARKETING TEAM ORG STRUCTURE EXAMPLES
  • 2. Proprietary and Confidential ©2016 OpenView Investments, LLC. All Rights Reserved 2 DEMAND GEN AND CONTENT FOCUSED ORG VP Demand Gen VP Brand & Communications Communications Manager (PR/AR) Content Marketing Manager (Editor/Writer/TOFU) Marketing Automation Manager (MOPS, analytics) Campaign Manager (Events, product and sales alignment) Acquisition Manager (Paid, marketing pipeline, and analytics) VP Product Marketing Product Marketing Manager (Launches, Use Cases, and Sales Enablement) Director of Sales Enablement (Sales alignment, Selling)
  • 3. Proprietary and Confidential ©2016 OpenView Investments, LLC. All Rights Reserved 3 PERFORMANCE MARKETING FOCUSED ORG VP Performance Marketing Enterprise Manager (Campaigns, MOFU) Mid-Market Manager (Campaigns, MOFU) Marketing Automation Manager (MOPS, analytics) Creative Director (Analytics & Website) Content Marketing Manager (Editor/Writer/TOFU) VP Brand & Communications Communications Manager (PR/AR) Events Manager VP Product Marketing Product Marketing Manager (Launches, Use Cases, and Sales Enablement) Director of Sales Enablement (Sales alignment, Selling)
  • 4. Proprietary and Confidential ©2016 OpenView Investments, LLC. All Rights Reserved 4 CHANNEL MARKETING FOCUSED VP Demand Gen Inbound Marketing Manager (Campaigns, Paid) Channel Marketing Manager (Campaigns, Paid) Field Marketing Manager (Sales alignment, events, campaigns) Marketing Automation Manager (MOPS, analytics) MD Team VP Product Marketing Product Marketing Manager (Launches, Use Cases, and Sales Enablement) Director of Sales Enablement (Sales alignment, Selling) VP Brand & Communications Communications Manager (PR/AR) Content Marketing Manager (Editor/Writer/TOFU) Graphic Designer (Design for all content) Campaign Manager (Project management of brand campaigns)