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@kyleplacy
@kyleplacy
What do I do?
I am a marketer.
I’ve written 3 books.
Director, Global Content
Salesforce Marketing Cloud
@kyleplacy
trends vs reality
@kyleplacy
Click the center icon >>>>>
and browse for the image you want
to insert.
IF IMAGE INSERTS IN FRONT OF
FOOTER,
R...
@kyleplacy
What’s next?
@kyleplacy
What’s now?
@kyleplacy
one.
Moments
Matter
@kyleplacy
@kyleplacy
@kyleplacy
@kyleplacy
two.
Connected
Consumer
@kyleplacy
@kyleplacy@kyleplacy
Mobile Penetration Rate (Total Population)
21.1
30.3 28.8
18.3
33 33.4
30.2
33.7
30.2 31
35.9
22.2
45...
@kyleplacy@kyleplacy
@kyleplacy
@kyleplacy
@kyleplacy
Mobility is about
creating seamless
experiences.
@kyleplacy@kyleplacy
@kyleplacy@kyleplacy
@kyleplacy@kyleplacy
@kyleplacy
Mobility is about
helping not selling.
@kyleplacy@kyleplacy
@kyleplacy@kyleplacy
@kyleplacy@kyleplacy
@kyleplacy@kyleplacy
@kyleplacy
Mobility is about
transforming the
experience.
@kyleplacy
83% of US consumers
research products while
in-store on their phone.
Our Mobile Planet by Google
@kyleplacy
@kyleplacy@kyleplacy
@kyleplacy@kyleplacy@kyleplacy
@kyleplacy@kyleplacy@kyleplacy
What happens when 5
billion* additional people
join the Internet?
*this number is completel...
@kyleplacy@kyleplacy@kyleplacy
$$$$$$$$$$$$$$$$$$$$$
$$$$$$$$$$$$$$$$$$$$$
$$$$$$$$$$$$$$$$$$$$$
$$$$$$$$$$$$$$$$$$$$$
$$$...
@kyleplacy
three.
Audience
Effect
@kyleplacy
@kyleplacy
Most people think our
main competitors are
Yahoo! and Bing. It’s
actually Amazon.
Eric Schmidt, Chairman, Google
@kyleplacy
@kyleplacy@kyleplacy
via ben-evans.com
@kyleplacy@kyleplacy
via ben-evans.com
@kyleplacy@kyleplacy
via ben-evans.com
@kyleplacy
There is one thing they
all have in common…
They own the audience.
@kyleplacy
@kyleplacy
four.
Content
Personalization
@kyleplacy
@kyleplacy
@kyleplacy
@kyleplacy
@kyleplacy
@kyleplacy
@kyleplacy
@kyleplacy
@kyleplacy
@kyleplacy
@kyleplacy
Increase in revenue when utilizing
personalized content
@kyleplacy
It’s about moving from
push to personalized.
@kyleplacy
@kyleplacy
five.
Collaborative
Consumption
@kyleplacy
@kyleplacy
An economic model where
creation, ownership and access
are shared between people and
corporations.
Crowd Compan...
@kyleplacy
@kyleplacy
@kyleplacy #mixwest14
@kyleplacy@kyleplacy
@kyleplacy
@kyleplacy
@kyleplacy@kyleplacy
@kyleplacy
@kyleplacy
@kyleplacy #mixwest14
@kyleplacy
For every 1 percent increase in the
number of Airbnb bookings, there is a
.05 percent decrease in hotel
revenue...
@kyleplacy
@kyleplacy
@kyleplacy #DMAI14
@kyleplacy@kyleplacy
@kyleplacy@kyleplacy
@kyleplacy
six.
Humanizing
Automation
@kyleplacy
@kyleplacy
We must move from numbers
keeping score to numbers that drive
better actions.
David Walmsley
Head of Multichann...
@kyleplacy
How do we make one
department’s outputs
another department’s
inputs?
@kyleplacy
Percent of Marketers Rating Cross-Functional Relationships
as Absolutely Critical/Very Important
86%
Head of
Sa...
@kyleplacy
You are not marketers.
@kyleplacy
You are not technology
experts.
@kyleplacy
or business
professionals.
@kyleplacy
You are experience
makers and managers.
@kyleplacy
It starts with data and ends with the
experience.
It is the only thing that makes you
relevant.
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Technology Trends Changing Consumer Behavior - Presentation at Zappos

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Presentation given at the Zappos HQ on trends changing consumer behavior in email, mobile, social and digital marketing. The future of marketing is very much dependent on the personalization of content and integration of data.

Publicado en: Tecnología

Technology Trends Changing Consumer Behavior - Presentation at Zappos

  1. @kyleplacy
  2. @kyleplacy What do I do? I am a marketer. I’ve written 3 books. Director, Global Content Salesforce Marketing Cloud
  3. @kyleplacy trends vs reality
  4. @kyleplacy Click the center icon >>>>> and browse for the image you want to insert. IF IMAGE INSERTS IN FRONT OF FOOTER, Right click on the image and Select Arrange/Send to Back
  5. @kyleplacy What’s next?
  6. @kyleplacy What’s now?
  7. @kyleplacy one. Moments Matter @kyleplacy
  8. @kyleplacy
  9. @kyleplacy
  10. @kyleplacy two. Connected Consumer @kyleplacy
  11. @kyleplacy@kyleplacy Mobile Penetration Rate (Total Population) 21.1 30.3 28.8 18.3 33 33.4 30.2 33.7 30.2 31 35.9 22.2 45.1 38.2 28.8 43.4 54.3 50.7 42.7 50.9 43.5 48 33.5 59 45.5 39.8 52 67.5 63 54 62.2 56.4 0 10 20 30 40 50 60 70 80 2011 2012 2013
  12. @kyleplacy@kyleplacy
  13. @kyleplacy
  14. @kyleplacy
  15. @kyleplacy Mobility is about creating seamless experiences.
  16. @kyleplacy@kyleplacy
  17. @kyleplacy@kyleplacy
  18. @kyleplacy@kyleplacy
  19. @kyleplacy Mobility is about helping not selling.
  20. @kyleplacy@kyleplacy
  21. @kyleplacy@kyleplacy
  22. @kyleplacy@kyleplacy
  23. @kyleplacy@kyleplacy
  24. @kyleplacy Mobility is about transforming the experience.
  25. @kyleplacy 83% of US consumers research products while in-store on their phone. Our Mobile Planet by Google
  26. @kyleplacy
  27. @kyleplacy@kyleplacy
  28. @kyleplacy@kyleplacy@kyleplacy
  29. @kyleplacy@kyleplacy@kyleplacy What happens when 5 billion* additional people join the Internet? *this number is completely made up but means A LOT of people
  30. @kyleplacy@kyleplacy@kyleplacy $$$$$$$$$$$$$$$$$$$$$ $$$$$$$$$$$$$$$$$$$$$ $$$$$$$$$$$$$$$$$$$$$ $$$$$$$$$$$$$$$$$$$$$ $$$$$$$$$$$$$$$$$$$$$
  31. @kyleplacy three. Audience Effect @kyleplacy
  32. @kyleplacy Most people think our main competitors are Yahoo! and Bing. It’s actually Amazon. Eric Schmidt, Chairman, Google
  33. @kyleplacy
  34. @kyleplacy@kyleplacy via ben-evans.com
  35. @kyleplacy@kyleplacy via ben-evans.com
  36. @kyleplacy@kyleplacy via ben-evans.com
  37. @kyleplacy There is one thing they all have in common… They own the audience.
  38. @kyleplacy
  39. @kyleplacy four. Content Personalization @kyleplacy
  40. @kyleplacy
  41. @kyleplacy
  42. @kyleplacy
  43. @kyleplacy
  44. @kyleplacy
  45. @kyleplacy
  46. @kyleplacy
  47. @kyleplacy
  48. @kyleplacy
  49. @kyleplacy Increase in revenue when utilizing personalized content
  50. @kyleplacy It’s about moving from push to personalized. @kyleplacy
  51. @kyleplacy five. Collaborative Consumption @kyleplacy
  52. @kyleplacy An economic model where creation, ownership and access are shared between people and corporations. Crowd Companies
  53. @kyleplacy @kyleplacy @kyleplacy #mixwest14
  54. @kyleplacy@kyleplacy
  55. @kyleplacy
  56. @kyleplacy
  57. @kyleplacy@kyleplacy
  58. @kyleplacy @kyleplacy @kyleplacy #mixwest14
  59. @kyleplacy For every 1 percent increase in the number of Airbnb bookings, there is a .05 percent decrease in hotel revenue. Study by Boston University 2013
  60. @kyleplacy @kyleplacy @kyleplacy #DMAI14
  61. @kyleplacy@kyleplacy
  62. @kyleplacy@kyleplacy
  63. @kyleplacy six. Humanizing Automation @kyleplacy
  64. @kyleplacy We must move from numbers keeping score to numbers that drive better actions. David Walmsley Head of Multichannel Marks & Spencer
  65. @kyleplacy How do we make one department’s outputs another department’s inputs?
  66. @kyleplacy Percent of Marketers Rating Cross-Functional Relationships as Absolutely Critical/Very Important 86% Head of Sales CEO Head of Product COO CFO 78% 70% 67% 56% 37% CIO
  67. @kyleplacy You are not marketers.
  68. @kyleplacy You are not technology experts.
  69. @kyleplacy or business professionals.
  70. @kyleplacy You are experience makers and managers.
  71. @kyleplacy It starts with data and ends with the experience. It is the only thing that makes you relevant.

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