SlideShare una empresa de Scribd logo
1 de 107
Tweet. Tweet. Tweet
www.kylelacy.com @kyleplacy
 
 
Customers are people first.
And buyers second.
What do people thrive on?
 
44%
Why is integration important?
 
 
 
The Transition of Marketing Communication
 
 
What is Twitter? http://www.twitter.com
 
[object Object]
[object Object],[object Object]
35-49 Represent 42% of Twitter Users
 
Tweets
[object Object]
 
@
 
RT
 
#
 
 
Tweet Up
Tiny.Url
 
Profile
 
Background ,[object Object],[object Object],[object Object]
 
Name – Bio - Web ,[object Object],[object Object],[object Object],[object Object]
 
Lists
 
 
 
 
Email
 
 
 
Search
http://search.twitter.com
 
 
 
 
 
 
Friends Enemies
[object Object],[object Object],[object Object]
 
TweetDeck www.tweetdeck.com Desktop Application for Twitter Management
 
 
Hootsuite www.hootsuite.com Web Based Application for Twitter Management
 
 
 
 
 
 
MOST Getting the out of Social Media
Monitoring Objectives Strategy Technology
[object Object],[object Object],[object Object],[object Object],Monitoring
 
[object Object],[object Object],Objectives
 
[object Object],[object Object],[object Object],[object Object],Strategy
[object Object],[object Object],[object Object],Technology
What is a blog?
Injecting traditional  content with Twitter
5 Ways to Combine
1. Social Media and Email
 
 
Google Feedburner
Exact Target
Mail Chimp
Twitter Name
 
2. Twitter and Events
Eventbrite
 
 
 
Facebook LinkedIN Twitter
3. Marketing Research
4. Traditional Networking
5. Lead Generation
 
 
 
 
 
 
What You Should Be Doing Tomorrow ,[object Object],[object Object],[object Object],[object Object]
Connect With Me ,[object Object],[object Object],[object Object],[object Object]

Más contenido relacionado

La actualidad más candente

Managing Social Media for Business
Managing Social Media for Business Managing Social Media for Business
Managing Social Media for Business
Lively Librarian
 
Social media presentation
Social media presentationSocial media presentation
Social media presentation
KellyMMoran
 
Web 2.0..Business Friend or Foe?
Web 2.0..Business Friend or Foe?Web 2.0..Business Friend or Foe?
Web 2.0..Business Friend or Foe?
Stites & Harbison
 
Mod7 Lab Gomez.Ppt
Mod7 Lab Gomez.PptMod7 Lab Gomez.Ppt
Mod7 Lab Gomez.Ppt
guesta8b411
 
Social Media for Professionals
Social Media for ProfessionalsSocial Media for Professionals
Social Media for Professionals
Lively Librarian
 
Managing Your Social Media Presence Using Hootsuite and Tweetdeck
Managing Your Social Media Presence Using Hootsuite and TweetdeckManaging Your Social Media Presence Using Hootsuite and Tweetdeck
Managing Your Social Media Presence Using Hootsuite and Tweetdeck
Lively Librarian
 

La actualidad más candente (20)

Twitter for NOT so dummies webinar
Twitter for NOT so dummies webinarTwitter for NOT so dummies webinar
Twitter for NOT so dummies webinar
 
Twitter 101 orgpro
Twitter 101 orgproTwitter 101 orgpro
Twitter 101 orgpro
 
What's New in Social Media? The Latest Updates You Should Know About!
What's New in Social Media? The Latest Updates You Should Know About!What's New in Social Media? The Latest Updates You Should Know About!
What's New in Social Media? The Latest Updates You Should Know About!
 
Managing Social Media for Business
Managing Social Media for Business Managing Social Media for Business
Managing Social Media for Business
 
Social media
Social mediaSocial media
Social media
 
Social media presentation
Social media presentationSocial media presentation
Social media presentation
 
Cedar citychamber4 12
Cedar citychamber4 12Cedar citychamber4 12
Cedar citychamber4 12
 
Twitter plan
Twitter planTwitter plan
Twitter plan
 
Web 2.0..Business Friend or Foe?
Web 2.0..Business Friend or Foe?Web 2.0..Business Friend or Foe?
Web 2.0..Business Friend or Foe?
 
Mz twitter-1.1-sdl
Mz twitter-1.1-sdlMz twitter-1.1-sdl
Mz twitter-1.1-sdl
 
Facebook part 3
Facebook part 3Facebook part 3
Facebook part 3
 
Facebook 101 for Government
Facebook 101 for GovernmentFacebook 101 for Government
Facebook 101 for Government
 
Twitter4 Bwin
Twitter4 BwinTwitter4 Bwin
Twitter4 Bwin
 
Mod7 Lab Gomez.Ppt
Mod7 Lab Gomez.PptMod7 Lab Gomez.Ppt
Mod7 Lab Gomez.Ppt
 
So, What About This Twitter Thing
So, What About This Twitter ThingSo, What About This Twitter Thing
So, What About This Twitter Thing
 
Social Media for Professionals
Social Media for ProfessionalsSocial Media for Professionals
Social Media for Professionals
 
Twitter for the Newbie: How to Use Twitter
Twitter for the Newbie: How to Use TwitterTwitter for the Newbie: How to Use Twitter
Twitter for the Newbie: How to Use Twitter
 
Managing Your Social Media Presence Using Hootsuite and Tweetdeck
Managing Your Social Media Presence Using Hootsuite and TweetdeckManaging Your Social Media Presence Using Hootsuite and Tweetdeck
Managing Your Social Media Presence Using Hootsuite and Tweetdeck
 
Twitter
TwitterTwitter
Twitter
 
Figaro: Why Online Retailers Need to Start Engaging
Figaro: Why Online Retailers Need to Start EngagingFigaro: Why Online Retailers Need to Start Engaging
Figaro: Why Online Retailers Need to Start Engaging
 

Similar a Twitter Marketing Seminar

Isbdc hammong nw
Isbdc hammong nwIsbdc hammong nw
Isbdc hammong nw
Kyle Lacy
 
New Albany Twitter Seminar
New Albany Twitter SeminarNew Albany Twitter Seminar
New Albany Twitter Seminar
Kyle Lacy
 
Kokomo Twitter Seminar
Kokomo Twitter SeminarKokomo Twitter Seminar
Kokomo Twitter Seminar
Kyle Lacy
 
Social mediabootcamp
Social mediabootcampSocial mediabootcamp
Social mediabootcamp
Kyle Lacy
 
Cpi Social Boot Camp
Cpi Social Boot CampCpi Social Boot Camp
Cpi Social Boot Camp
Kyle Lacy
 
Cpi Social Boot Camp
Cpi Social Boot CampCpi Social Boot Camp
Cpi Social Boot Camp
Kyle Lacy
 
North Ayrshire Social Media Training Session 1 Twitter
North Ayrshire Social Media Training Session 1 TwitterNorth Ayrshire Social Media Training Session 1 Twitter
North Ayrshire Social Media Training Session 1 Twitter
Hamill Associates Ltd
 
AWNY Event - Social Media Tools for Your Career
AWNY Event - Social Media Tools for Your CareerAWNY Event - Social Media Tools for Your Career
AWNY Event - Social Media Tools for Your Career
Regina Angeles
 

Similar a Twitter Marketing Seminar (20)

Isbdc hammong nw
Isbdc hammong nwIsbdc hammong nw
Isbdc hammong nw
 
New Albany Twitter Seminar
New Albany Twitter SeminarNew Albany Twitter Seminar
New Albany Twitter Seminar
 
Kokomo Twitter Seminar
Kokomo Twitter SeminarKokomo Twitter Seminar
Kokomo Twitter Seminar
 
Social mediabootcamp
Social mediabootcampSocial mediabootcamp
Social mediabootcamp
 
Cpi Social Boot Camp
Cpi Social Boot CampCpi Social Boot Camp
Cpi Social Boot Camp
 
Cpi Social Boot Camp
Cpi Social Boot CampCpi Social Boot Camp
Cpi Social Boot Camp
 
Certa Pro Social Boot Camp
Certa Pro Social Boot CampCerta Pro Social Boot Camp
Certa Pro Social Boot Camp
 
Twitter Marketing Webinar
Twitter Marketing WebinarTwitter Marketing Webinar
Twitter Marketing Webinar
 
Twitter Guide - Learn more about Twitter Marketing
Twitter Guide - Learn more about Twitter MarketingTwitter Guide - Learn more about Twitter Marketing
Twitter Guide - Learn more about Twitter Marketing
 
North Ayrshire Social Media Training Session 1 Twitter
North Ayrshire Social Media Training Session 1 TwitterNorth Ayrshire Social Media Training Session 1 Twitter
North Ayrshire Social Media Training Session 1 Twitter
 
AMA Twitter for Marketers Orlando-6-9-11
AMA Twitter for Marketers Orlando-6-9-11AMA Twitter for Marketers Orlando-6-9-11
AMA Twitter for Marketers Orlando-6-9-11
 
Mastering Social Media Workshop 3 Presentation
Mastering Social Media Workshop 3 PresentationMastering Social Media Workshop 3 Presentation
Mastering Social Media Workshop 3 Presentation
 
11th SHRM Vermont State Annual Conference
11th SHRM Vermont State Annual Conference11th SHRM Vermont State Annual Conference
11th SHRM Vermont State Annual Conference
 
Social Media University Twitter
Social Media University Twitter Social Media University Twitter
Social Media University Twitter
 
Keeping up with the Twitter Revolution
Keeping up with the Twitter RevolutionKeeping up with the Twitter Revolution
Keeping up with the Twitter Revolution
 
American Independent Writers Going Freelance Workshop Nov 7 2009
American Independent Writers   Going Freelance Workshop Nov 7 2009American Independent Writers   Going Freelance Workshop Nov 7 2009
American Independent Writers Going Freelance Workshop Nov 7 2009
 
Social Media: How You Can Help
Social Media: How You Can HelpSocial Media: How You Can Help
Social Media: How You Can Help
 
AWNY Event - Social Media Tools for Your Career
AWNY Event - Social Media Tools for Your CareerAWNY Event - Social Media Tools for Your Career
AWNY Event - Social Media Tools for Your Career
 
Simple Step By Step Twitter Guide for Beginners
Simple Step By Step Twitter Guide for BeginnersSimple Step By Step Twitter Guide for Beginners
Simple Step By Step Twitter Guide for Beginners
 
How To Use Twitter For Business
How To Use Twitter For BusinessHow To Use Twitter For Business
How To Use Twitter For Business
 

Más de Kyle Lacy

Más de Kyle Lacy (20)

Surviving the Change Agents - How Business Survive the Next Evolution
Surviving the Change Agents - How Business Survive the Next EvolutionSurviving the Change Agents - How Business Survive the Next Evolution
Surviving the Change Agents - How Business Survive the Next Evolution
 
The Future of Marketing - Steps to Building Experiences of the Future
The Future of Marketing - Steps to Building Experiences of the FutureThe Future of Marketing - Steps to Building Experiences of the Future
The Future of Marketing - Steps to Building Experiences of the Future
 
Top 2017 Learning Trends via LinkedIn
Top 2017 Learning Trends via LinkedInTop 2017 Learning Trends via LinkedIn
Top 2017 Learning Trends via LinkedIn
 
How Consumer Technology Companies Are Changing the World
How Consumer Technology Companies Are Changing the WorldHow Consumer Technology Companies Are Changing the World
How Consumer Technology Companies Are Changing the World
 
How to Build the Business of the Future v2
How to Build the Business of the Future v2How to Build the Business of the Future v2
How to Build the Business of the Future v2
 
Closing the Knowledge Divide: How to Build the Business of the Future
Closing the Knowledge Divide: How to Build the Business of the FutureClosing the Knowledge Divide: How to Build the Business of the Future
Closing the Knowledge Divide: How to Build the Business of the Future
 
Change Agents: How Consumer Centric Technology Companies Change the World
Change Agents: How Consumer Centric Technology Companies Change the WorldChange Agents: How Consumer Centric Technology Companies Change the World
Change Agents: How Consumer Centric Technology Companies Change the World
 
What I Learned About Software Marketing and Growth After 2 Years in Venture C...
What I Learned About Software Marketing and Growth After 2 Years in Venture C...What I Learned About Software Marketing and Growth After 2 Years in Venture C...
What I Learned About Software Marketing and Growth After 2 Years in Venture C...
 
It Shouldn't Be Scary to Go Digital
It Shouldn't Be Scary to Go DigitalIt Shouldn't Be Scary to Go Digital
It Shouldn't Be Scary to Go Digital
 
The 4 Ps to Sustainable Growth
The 4 Ps to Sustainable GrowthThe 4 Ps to Sustainable Growth
The 4 Ps to Sustainable Growth
 
Marketing is Dead. Build a Foundation. Ignore the Hype.
Marketing is Dead. Build a Foundation. Ignore the Hype.Marketing is Dead. Build a Foundation. Ignore the Hype.
Marketing is Dead. Build a Foundation. Ignore the Hype.
 
You Can't Growth Hack Your Way to Success
You Can't Growth Hack Your Way to SuccessYou Can't Growth Hack Your Way to Success
You Can't Growth Hack Your Way to Success
 
Marketing is Dead. Only Moments Matter - UserTesting Roadshow - 10/5/2016
Marketing is Dead. Only Moments Matter - UserTesting Roadshow - 10/5/2016Marketing is Dead. Only Moments Matter - UserTesting Roadshow - 10/5/2016
Marketing is Dead. Only Moments Matter - UserTesting Roadshow - 10/5/2016
 
It Shouldn't Be Scary to Go Digital
It Shouldn't Be Scary to Go DigitalIt Shouldn't Be Scary to Go Digital
It Shouldn't Be Scary to Go Digital
 
Marketing is Dead - Uberflip User Conference Presentation
Marketing is Dead - Uberflip User Conference PresentationMarketing is Dead - Uberflip User Conference Presentation
Marketing is Dead - Uberflip User Conference Presentation
 
Marketing is Dead - TrackMaven Digital Conference
Marketing is Dead - TrackMaven Digital ConferenceMarketing is Dead - TrackMaven Digital Conference
Marketing is Dead - TrackMaven Digital Conference
 
Marketing Team Organizational Structures
Marketing Team Organizational StructuresMarketing Team Organizational Structures
Marketing Team Organizational Structures
 
Marketing is Dead - Inbound Experience Conference
Marketing is Dead - Inbound Experience ConferenceMarketing is Dead - Inbound Experience Conference
Marketing is Dead - Inbound Experience Conference
 
Marketing is Dead - Understanding the Shifts Changing Marketing Today
Marketing is Dead - Understanding the Shifts Changing Marketing TodayMarketing is Dead - Understanding the Shifts Changing Marketing Today
Marketing is Dead - Understanding the Shifts Changing Marketing Today
 
Moments Matter : Why Technology Tips the Scale for Massive Change in Transpor...
Moments Matter : Why Technology Tips the Scale for Massive Change in Transpor...Moments Matter : Why Technology Tips the Scale for Massive Change in Transpor...
Moments Matter : Why Technology Tips the Scale for Massive Change in Transpor...
 

Twitter Marketing Seminar