Projects completed during my tenure as a YouTube partner

1. Portfolio
2009-2011
Kyle Sibert
Kylesibert@gmail.com
513-571-4548

2. GE: Tag Your Green
General Electric contacted our company to help launch a campaign focused on being
"green." Our job was to present different ways to help the environment that may not be
common knowledge. We asked our audience for their creative practices in conservation.
We then choose the top three that we believed were innovative and engaging.

3. Google: Nexus One
January 2010
In December 2009, Google contacted Mmitchelldaviss Inc. in order to advertise their new phone,
the Nexus One. They wanted us to market to young, technologically predicated people.
We believed the voice technology the phone had was a unique and interesting feature. We
applied that along with exuberant humor in order to create a welcoming and sincere
environment. Making the ad feel genuine bred an uncommercial sentiment which appealed to
our audience.

4. Live Shows
Livelavalive (the youtube channel operated by Mmitchelldaviss Inc.) did several live-
comedy shows in 2009-2010, and to get the word out, we created videos that were
informative, entertaining, and most of all, openhearted.

5. Those Guys
A hip-hop duo called "Those Guys" asked for a quick video that boasted their name. I also
wanted to add a sense of anticipation to the video in order to provide an impression of
seriousness and determination.

6. 20th Century Fox
In 2011, Fox approached Mmitchelldaviss Inc. to
help market their upcoming movie, Rise of the
Planet of the Apes.
I went to their summit, where I, along with several
other new media artists, personalities, and
merchandisers, were presented with the
marketing strategy of the film.
Later, we gave our impressions of the strategy
and offered other bits of input for present and
future advertising on the internet.
Mmitchelldaviss Inc. shared information about the
movie on all of its sites, urging our audience to
play the mobile app, watch their pre-release
videos, and pre-order tickets for the movie.
We also released several videos; talking about
the movie and hype videos, and playing the app.
My business partner and I did this all in a sincere
manner to exhibit our genuine excitement, which
would promote actual excitement in our viewers.