1. April 27th, 2010 Published by: ConsultingTycoon
Internet Marketing Consulting -
ConsultingTycoon.com
To learn more about the Internet marketing consulting
Why The Gurus Don’t Matter
business, register now for a FREE Consulting Tycoon I’ll keep this short and sweet:
“Fast Start Kit” membership — including the proprietary 1. What they’re promoting now isn’t what they were promoting
Strategic Design Model, video coaching and 60-minute 6 months ago and it won’t be what they’re promoting 6 months
“consulting success secrets” interview. Click here to get from now. (I’ve been teaching my course for over 2 years and
started. will still be teaching it in another 2 years.)
2. 5 of the 6 guys I’ve seen pimping local business aren’t doing
Internet Marketing Consulting it themselves, they’re just jumping on the bandwagon looking
for a quick buck, so they don’t really know what they’re talking
Saturated? about. (I’ve been doing consulting for 11 years and only started
Source: http://www.consultingtycoon.com/mindset/internet-marketing- teaching after 8 years experience.)
consulting-saturated.php 3. 98% of the people who blindly follow the gurus never take
One of my new students asks an interesting question: action (because there’s always something new being shoved
down their throats!) so they aren’t your competition anyway.
Now that some of the internet marketing gurus are
getting in on the local business consulting market The fact is there will always be room in this market for ethical
(and promoting it to their massive lists) do you think people who honestly want to help small businesses.
it will become saturated? If so, how long do we have Competition is a good thing and only makes the good guys
until the easy money dries up? stand out even more
Here’s my take on the situation…
Why Saturation Doesn’t Exist
Frankly, I don’t believe in saturation.
• Share this on del.icio.us
At least not in an intangible, results-based market such as
ours. • Digg this!
We’re not selling fridges — where once you’ve “got” one you’re • Post this on Diigo
sorted. • Share this on Reddit
We’re selling results. So until everyone is perfectly happy with • Buzz up!
the results they’re getting from their marketing, we’re going to
have all the work we want. • Stumble upon something good? Share it on
StumbleUpon
And when you realize increased competition in the consulting
space increases the results of some of the market… • Share this on Technorati
… which naturally decreases the results of others… • Share this on Mixx
… which increases their need to improve results… • Share this on Facebook
… which leads to an increased demand for consultants… • Tweet This!
… you see that more competition is a good thing! • Subscribe to the comments for this post?
Besides, with 30+ million small businesses in the US, UK and • Share this on LinkedIn
Aus it’ll be a LONG time before they are all serviced, let alone • Share this on FriendFeed
satisfied.
(And that’s not counting the millions of medium/large Similar Posts
businesses who also make great clients.)
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