1. Why Social Media Matters
You need to get on the ‘Social Media’
band wagon….
2.
3.
4. Microphone Seminars
Coming to a Town Near
You!
• Come learn the ‘POWER’ of the
microphone
• You too can make 30 pounds, in 30 days or
less using a microphone
• Microphone Wealth Creation Master-Class
• 101 ways to use a microphone
5.
6. “This telephone has too many shortcomings to be seriously considered as
a means of communication.”
Western Union Internal memo 1876
7. “The wireless music box has no imaginable commercial value. Who
would pay for a message sent to nobody in particular?”
An inventor in response to David Sarnoff’s push for radio 1920
8. “While theoretically and technically television may be feasible,
commercially and financially it is an impossibility.”
Lee De Forest, radio pioneer 1926
9. “Visionaries see the future of
telecommuting workers, interactive
libraries and multimedia classrooms.
They speak of electronic town meetings
and virtual communities. Commerce and
business will shift from offices and malls
to networks and modems. And the
freedom of digital networks will make
government more democratic. Baloney!!”
Cliff Stoll, author, astronomer,
professor 1995
28. What is Mobile Media
Marketing?
5 BILLION mobile phones
4 TIMES as many mobile phone users
as internet users
33% of phones use high speed data
services
Every 60 seconds, 13,000 apps are
downloaded around the world
30. Some Staggering Stats
• 79% of people use smart phone to help with
shopping
• 95% look for local information
• 88% of people use local information to take
action within one day
• 71% of people search because they saw an ad
• 48% of people use smart phones to get
coupons
• $216 billion = total amount of retail sales in
Australia for 2011
• 4.9% of total retail sales were made online
& of that, 75% were from domestic online
retailers
31. What is Location Based
Marketing?
Also known as geo-targeting
Research tells us that consumers generally
shop within 15km from where they live
If you’re not on page 1 of Google,
you’re not on Google & in the
consumers mind, you don’t exist!
49. Tip 9: Video and Live Streaming
• Justin TV
• Ustream TV
• Spondo
50. Tip 10: Gamification of Everything
• Nike + that cheers when you’re running
• Alarm clock app donates $1 every time you
hit ‘snooze’
• Scales that tweet you weight
51. The 10 Key Takeaways
1. Accept that it is happening whether you like it or not
2. Join it with traditional marketing, not instead of
3. Don’t write cheques with social, mobile media and location
based marketing that your business can’t cash
4. Openness and transparency – Wiki leaks
5. Have a publisher mindset, not a marketing mindset
6. Don’t ask what (that’s a tactic) ask why (business strategy)
7. You are who Google says you are
8. Content plus community equals currency
9. Your consumers want you, right here, right now – ZMOT
10.Claim your online real estate NOW or face becoming a swagman (a
jack-of-all-trades and a master of none)