Find out the requirements for your products when it comes to Amazon Product Photography, including ideas for DIY photography and how to successfully hire a pro!
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Session 12 - Giveaway
3. Where are you in the
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5. Started from the bottom...
◍ Found a product and researched it
thoroughly
◍ Found a supplier
◍ Solid branding and product spec
◍ Getting set up with VAT and EORI for
UK/Europe
◍ Set up a strong supplier agreement
◍ Ordered inventory
Today: Amazon product photography in
detail
6. What We Will Cover
◍ Product photography considerations
◍ Amazon photography requirements
◍ How to take your own DIY product images
◍ Affordable equipment
◍ How to hire a professional
◍ Testing your images
8. Pictures tell a thousand words
● Main images
● Lifestyle images
● Packaging images
● Infographics
● Model images
9. What You Will Need
Bare Minimum
◍ A main image on a
white background
◍ Show the full
product with no
distractions
◍ Image at least 1000
px wide
◍ Square crop
Recommended
◍ At least 9 good images to use
up your full allowance
◍ One main image on a white
background showing the full
product with no distractions
◍ Images are 2000px wide or
more
◍ A range of ‘other’ images
including lifestyle, models and
infographics
www.amazon.co.uk/gp/help/customer/display.html?nodeId=200121750
10. The boring stuff...
◍ Size matters, ensure images are
2000px wide, preferably more
◍ RGB Color mode
◍ JPG or TIF (no photoshop or
illustrator files)
◍ Naming conventions: Product
identifier (ASIN, ISBN, EAN, JAN or
UPC), followed by an optional 4 char
variant code and file extension
◍ Example: B000123456.PT01.jpg
11. DIY
◍ Take your own photos
◍ Cost savings
◍ Takes up your time
◍ Invest in some basic
equipment
◍ Some products hard
to shoot by yourself
DIY vs Professional
Pay A Professional
◍ More expensive
◍ Takes less of your time
◍ High quality, images
can be used time to
come
◍ Requires a strong brief
◍ May need to hire 2
photographers for
different styles
13. Main Images: Using your smartphone
Step 1: Set up a white background
● Use an ironed bedsheet
● Tables, boxes, chairs - improvise
● Or buy a lightbox or background to
use
● Position near a natural light source
14. Main Images: Using your smartphone
Step 2: Add an extra light source
● Find a desk lamp
● Purchase an LED light panel and tripod
● Turn on the light in the room
● Experiment!!
15. Main Images: Using your smartphone
Step 3: Start taking photos
● Use your phone to take photos at
different exposures and angles
● Ensure your focus is set
● Experiment!!
16. Main Images: Using your smartphone
Step 4: Edit the best shots
● Use an app on your phone or import to
a computer and use LR, PS, GIMP
● Try editing the following: Exposure,
Shadows, Highlights, Contrast,
Colour/Saturation, Clarity/Sharpen
● Experiment!!!!!!
Before After
17. Photography Tips
Composition, Angles, Frames, Lines:
● Play around with a few angles to show the product in the most dynamic way
possible.
● The more white space you have around the product, the more room you have to
edit.
● Lines are super important in photography. You want to position and frame your
photo so that any vertical or horizontal lines created by the product are not at
strange angles, causing disruption.
● Centre the product in the frame for a tight square crop – Remember, Amazon
images are square, and your main image should fill 85% of that square. It might
help to shoot the image as a square to begin with, rather than cropping it later.
18. Main Images: DIY Equipment
You can buy this kit for
cheap on Amazon!
◍ White lightbox
◍ LED light panel
◍ Tripods
◍ Reflectors
◍ Backdrops
19. Lifestyle Images
◍ Requires more artistic
direction
◍ Could be shot with a
smartphone or camera
◍ Source your own models
and locations
Top Tips:
◍ Lighting is everything, try
and shoot on a nice day
◍ Don’t be afraid to try
different compositions and
angles, you can pick your
favorites later
◍ Try using shallow depth of
field, using portrait mode or
a decent portrait lens
20. Lifestyle Images: DIY tips
Think about:
◍ Who is your target audience?
◍ How will the product be used?
◍ Who will it be used by?
◍ What other items will support the scene?
21. Lifestyle Images: Equipment
◍ Decent dSLR or
mirrorless camera
◍ Versatile portrait lens
(50mm is a good call)
◍ A reflector
◍ Photo editing suite such
as Lightroom, Photoshop
or GIMP
◍ Try Fotor.com for a
lightweight editing tool
◍ VSCO mobile app
22. Check Your Competition
Much of my sleeping bag
competition in the UK only
has product images and
infographics
No lifestyle images
showing the sleeping bags
in use!
26. Costs
Product Images (on plain
background):
◍ From £15 / $20 per
image upwards
◍ You usually pay more
per photo if you are
only request a few
photos
Lifestyle Images:
◍ Varies depending on
brief, locations,
models etc.
◍ Anything from a few
hundred pounds to
the thousands!
27. Finding A Photographer
Search for freelancers:
◍ Upwork
◍ Fiverr
◍ People Per Hour
◍ FreeeUp
Specialist Product Photography:
www.productsphotography.co.u
k
www.shootmyproduct.co.uk
www.curlygraphics.com
www.productphotography.com
(US)
28. Sending A Brief
Give as much detailed
information as possible!
Give a brief and guide for
each photograph you
require and spare no
details
Also make sure you include:
Product Name and Description
Contact Details
Brief Overview
Number of Photographs Required
Type of Photographs Required
Models Required?
Size of Product
Technical Requirements
Cropping
File Names
Product Delivery
Deadline
29. A Note For The Future
Don’t rely on your gut
instincts to decide which
images will bring in the
most sales.
Test your images
scientifically using Splitly.
? ? ?
30. Follow Along:
Your Homework
1. Decide whether to do DIY or professional photography (or both)
2. Hire your photographer, buy your kit, get shooting
Note: I will be asking my supplier to send one of the first
manufactured sleeping bags off for photography!
Get all of the resources and links from this session:
https://www.junglescout.com/session12-HW
31. Join Us Next Week
Join us next Wednesday when Kym shares three things she
wished she knew when starting!
Register for FREE at junglescout.com/million
