Module 5 Soul Proprietor

1. SOUL
PROPRIETOR
RELEASE
CREATE
REPEAT
SOUL PROPRIETOR
KYRA AULANI . ART
WITH
KYRA AULANI
MODULE 5

2. 1
2
3
4
5
6
7
8
WELCO-
METO
YOUR
FUTURE.
COURSE
AGENDA
SOUL PROPRIETOR
KYRA AULANI . ART
WELCOME
BUILD
TRUST
CREATE
COMMUNICATE
TIME
ABUNDANCE
BUSINESS
MODULES

3. Tools you will need for this course:
A desire to grow & shift your beliefs
A decent journal & your favorite writing tools
(Ideally you will purchase yourself a nice journal that
you will dedicate to and use for the entirety of the
course. I promise you, you will benefit from it.)
The ability to commit to at least 2 hours a week of
reflection/self-study/work - PLUS 30 minutes each
morning for your journaling.
COURSEOBJECTIVES
ANDRULES
EXPECTATIONS
OUTCOMES
This course is designed to take your creative spark and
light it the fuck up. If you're not ready to dive headfirst
into this work, that's okay! It will be here for you when
you're ready. Please know, there's no right or wrong
way to expand your mind. I'm offering you tools to take
your natural ability as a creative being into the realm of
business ownership. You are ultimately responsible for
what you do with this knowledge. Choose wisely.
AND
SOUL PROPRIETOR
KYRA AULANI . ART
Every week you will be granted access
into a new module - this ensures you
have time to integrate this work into
your body & mind.
This work is meant to be self-paced,
but works best if you STAY
CONSISTENT.

4. I'm here to support you through
this process. If you ever feel
stuck, you are always welcome to
contact me for guidance.
MODULE4
START HERE
SOUL PROPRIETOR
KYRA AULANI . ART
(That's me!)

5. MODULEFIVE
BRIEF
INTRODUCTION
Module FIVE is all about communicating as a creator.
Non-violent communication // The four gates of speech // Selling vs.
Sharing // Creating your artist statement // tips that always work when
communicating.
SOUL PROPRIETOR
KYRA AULANI . ART

6. COMMUNICATION
You are not selling your work. You are not selling your
art. You are selling yourself by communicating YOUR
REASON for creating whatever it is you are creating.
So - You must be connected to the BIGGER
PICTURE in order to sway people into believing in
you.
Communication is EVERYTHING when it comes to selling.
Knowing yourself intimately - WHAT YOU DO and WHO YOU BE are
CRITICAL to being empowered when speaking or writing to others.
Good communication fosters a sense of connection and reiterates
your authenticity.
SOUL PROPRIETOR
KYRA AULANI . ART

7. The throat is the gateway between our head and our heart. It’s the
doorway through which we express ourselves - where our energy
gathers and wants to become physically manifest. When you are well
practiced and balanced at communication, you are able to express
yourself honestly and openly with kindness, guided by your heart and
your mind.
The throat is also the vehicle for singing, music, writing, dancing and all
other forms of creative expression. When you practice good energetic
communication your confidence in your abilities skyrocket.
SOUL PROPRIETOR
KYRA AULANI . ART

8. You will find that once you start your business,
half the work is talking about what you do. In
order for this to bring you money, you’ve got to
get really good at giving your potential
customers a synopsis of your work in a way that
makes them want to know you and buy from you.
You will be doing this i person via voice, and
online. This takes practice, and time. If you’re
not naturally a good writer or public speaker, I
suggest starting to find someone to help you
translate your visions and finding your “why”
(why you create what you do) - and getting
really familiar with this pitch.
SOUL PROPRIETOR
KYRA AULANI . ART
ELEVATOR PITCHES

9. SOUL PROPRIETOR
KYRA AULANI . ART
Creating your Statement:
People want connection, intimacy and authenticity. Your statement about who you are, what you do and why you do it is going to be your
greatest asset to selling and creating repeat customers. You are unique - your experiences are 100% unique to you and are the reason
you are at this point today. Celebrate them and use them to your advantage! Your artist statement is a bit different from your bio. It
explains the WHY of your work - rather than the how or the what. This gives you a chance to get really poetic, and make the reader feel
things.
(*note: this is not limited to artists - if you’re a creative entrepreneur, how can you paint a picture about your products or services that
goes beyond just the “what” and into why your customers NEED what you have?)
WHERE DO WE START?

10. FOOD
FOR
THOU
GHT
SOUL PROPRIETOR
KYRA AULANI . ART
QUESTIONS 1. Why do you exist (origin story of your company)?
2. Why should people care (what problem do you solve)?
3. Why do you care (your values, vision, and mission)?
4. Why you and not someone else (your competitive edge)?
5. If you had a celebrity spokesperson, who would it be?
6. If you had a theme song what would it be (or what genre of music)?
7. What is your patronus (the animal that best represents you)?
8. Describe your personality in 2 words. (Examples: clever, fun, warm,
courageous, frank...)
9. Describe how you do business in 2 words. (Examples: efficient, inventive,
reliable, adaptable...)
10. What are your hobbies?
11. Who are your dream clients and why would they enjoy your brand?
12. Why might people underestimate you? What is your weakness, and how could
you jump that hurdle visually and verbally, turning those shortcomings into
perceived strengths?
13. What is oddly awesome about you? Think about strange quirks and interests.
SELF
INQUIRY
EXERCISE

11. SOUL PROPRIETOR
KYRA AULANI . ART
Get creative about putting it all together in a way that makes sense - and create your
short story...Let’s look at a few examples of artist statements:
OK WTF DO I DO WITH THAT?
PETE MCCUTCHEN, PHOTOGRAPHER:
“I DECONTEXTUALIZE. THEN, I RECONSTRUCT.
LOOKING PAST THE OBVIOUS, CLOSE OBSERVATION
AND ENGAGEMENT OF THE SUBJECT IS MY
PROCESS. THE CHALLENGE IS TO SEE BEYOND THE
DISTRACTION OF THE CONSPICUOUS TO CAPTURE
ITS UNIQUE SELF. SOME OF MY SUBJECTS ARE
QUITE BEAUTIFUL, OTHERS LESS SO. MY GOAL IS TO
INSPIRE THOSE WHO SEE MY WORK TO LOOK MORE
CAREFULLY AT THE WORLD AROUND THEM, TO
DISCOVER BEAUTY IN UNUSUAL PLACES.”
I’M SURE YOU’RE THINKING...
CHARLENE FUHRMAN-SCHULZ, SUMI-É ARTIST:
“MY SUBJECT MATTER IS NATURE, WHETHER IT IS A
TRADITIONAL LANDSCAPE OR A BIRD AND FLOWER
PAINTING. I USE TRADITIONAL MATERIALS, INK AND
BRUSH ON RICE PAPER, TO CAPTURE MOVEMENT
AND LIFE — MAKING THE BRUSH DANCE AND THE
INK SING. EVERYTHING IS CAPTURED IN THE
SPONTANEOUS DANCE AND MOVEMENT OF THE
BRUSH AS IT MEETS THE RICE PAPER. THERE IS NO
GOING BACK AND CORRECTING WHEN PAINTING
WITH INK AND RICE PAPER.”
JAKE PARKER, ILLUSTRATOR
I’M A NEW YORK TIMES BEST SELLING ILLUSTRATOR WHO
STARTED DRAWING LONG BEFORE I COULD FORM FULL
SENTENCES. RAISED ON CULTURAL DIET OF COMIC BOOKS,
CARTOONS, AND LEGO I DROPPED OUT COLLEGE TO PURSUE
A CAREER IN THE ANIMATION INDUSTRY. SIMULTANEOUSLY,
I ALSO ILLUSTRATED SEVERAL BOOKS AND COMICS FOR THE
PUBLISHING WORLD. IN 2009 I STARTED THE POPULAR
ONLINE ART CHALLENGE INKTOBER. I’M THE CO-FOUNDER
OF SVSLEARN.COM THAT TEACHES THOUSANDS OF PEOPLE
HOW TO BECOME A PROFESSIONAL ILLUSTRATOR LIKE
MYSELF. A HUSBAND AND FATHER OF FIVE, I CURRENTLY
WORK OUT OF MY HOME STUDIO IN GILBERT, ARIZONA.

12. CHALLENGE #1
Get creative: Take the questions above, and utilizing the examples, come up with a short paragraph synopsis if who you are and what you create. Keep it simple. YOU are the
brand. YOU are what people want - put yourself on a pedestal for a minute. Also - don’t fear. This will likely be edited and evolve over time. Start somewhere and run with it.
Write out your artist statement.
*
SOUL PROPRIETOR
KYRA AULANI . ART

13. SOUL PROPRIETOR
KYRA AULANI . ART
You will need to use this statement on a semi-
regular basis in different ways.
It’s helpful when you feel lost to come back to
your WHY - if nothing else to convince yourself
that being a Sole Proprietor is a good idea...
Remembering what you “represent” in the
grand scheme of things will help you calibrate
into being very believable as a “salesperson”
YOUR BIO...
ON SELLING
Let’s talk about being a salesperson for a second.
The word Sales sounds so icky - so we’re going to think
of it as sharing your work.
Remember in school you were supposed to “Show your
Work”... Well, this is why.
Being skillful at Sharing your process (authenticity) and
letting people in (intimacy) on the inner workings of
yourself is the key to communicating effectively and
turning interest into dollars.

14. THEFOURGATESOFSPEECH
01
Honest
Authentic
Real
IS IT TRUE
03
Are you adding
value?
IS IT NECESSARY
02
Are you
grateful?
IS IT KIND
04
Are you
staying
relevant &
aware?
IS IT THE RIGHT TIME
SOUL PROPRIETOR
KYRA AULANI . ART
Before you share anything - your words & intention need to pass through

15. E-MAIL
Take this for example:
Here’s the scenario. You meet Mr. Fancy Pants Art lover at an event - you exchange information and plan on sending him an email to connect about a future
project/commission.
What works For me is including very specific format to foster a sense of connection and respect.
*
SOUL PROPRIETOR
KYRA AULANI . ART
Greetings Mr. Fancy-Pants,
It was an honor to connect with you Friday - I really enjoyed our conversation about your business and I think I can absolutely help you ________________
(insert specific value/project/problem..)
As promised, I’m linking you to somme samples of my work where you can get to know my style a little bit better. I would love to know what you think. Please
feel free to call or text at your convenience.
Thanks so much!
- Kyra

16. VOICE
TIPS
*
SOUL PROPRIETOR
KYRA AULANI . ART
Take calls/meetings in a safe, quiet location
Call people back as soon as you can - be on time.
Have an emotional lightness if possible - positivity and neutrality at the very least - but never ambivalence!
Get really good at remembering names - people love when you say their names.
Listen intently to what someone says - try to calibrate intentions with words.
Write things down - things are important.
Be present.
Follow up. Take care of people. Be of service.
Be honest, always.
If you’re talking money - state your price and then shut your mouth... We will get into this one a bit later.

17. LISTENTOSTAYINTHE
PRESENTMOMENT.
SOUL PROPRIETOR
KYRA AULANI . ART
MODULE5:AFFIRMATION

18. ANYQUESTIONS?
Feel free to write down
questions or clarifications before
proceeding.
DO YOU HAVE
SOUL PROPRIETOR
KYRA AULANI . ART

19. NEED FEEDBACK?
Post inside Sacred Creative Society for Peer-to-peer support.
Contact me directly for 1:1 support.

20. For support - guidance - connection
THEN JOIN
MY PRIVATE
FACEBOOK
GROUP
SOUL PROPRIETOR
KYRA AULANI . ART

21. THANKYOU
FORJOINING
SOUL
PROPRIETOR.
SOUL PROPRIETOR
KYRA AULANI . ART