The document analyzes the film poster for "The Proposal". It summarizes that the poster conveys the film's storyline about a book editor who must marry her assistant to avoid deportation to Canada. The poster features the two main characters dressed in black with the wedding ring in red, matching the title colors. It also analyzes the key images, colors, layout, and lack of a tagline that instead relies on the characters and title to promote the romantic comedy film.

1. Analysis of RomCom film
posters
By Louis Piper
Group 9

2. The Proposal
The Proposal tells the story of a famous book editor
facing deportation back to Canada until she plans to
marry Andrew Paxton her assistant and save her from
having to leave the States. Nothing is ever simple and
Andrew agrees with the marriage providing she meets
his conditions; including flying to Alaska to meet his
eccentric family where an immigration officer is
always lurking suspiciously. Romance is bound to
occur and comedy is brought through the hilarious
plans and problems they encounter.
The Purpose
Ultimately the purpose of a RomCom film poster is to
advertise the film and convey an idea of the storyline so that it
can attract it’s desired audience. In addition, sometimes the
film poster will include the director, film company and the big
named actors to draw wider audiences and fans to watch their
film.
Colours
Colours often convey themes within the film and
characteristics. The plain and simple white backdrop focuses on
the film’s title and the two actors in front as they are the main
attraction to the film. The colour theme is very coordinated as
the characters are dressed in black with the wedding ring case
being red which matches the colours of the title. The black and
red title colours jump out and advertise the title of the film to
the audience. Furthermore, the title is in a bold and large font
and the word “Proposal” is in a much larger and bolder font as
that it more related to the films plot.
Key Images
The Key Images on the film poster are clearly the couple and
the title of the film. A clear title would be easy for audiences to
remember and would net (in this case Disney) a high gross.
Moreover the couple aren’t in a romantic embrace which
suggests this isn’t a usual relationship if it is one at all. In
addition the female character is forcing a wedding ring onto
the male character suggesting that the plot has something to
do with marriage that she wants more than he does.
Tag Line
The tag line usually links to the films plot and is light hearted
to attract audiences. This poster doesn’t have one so instead
relies on the colour and the two characters.
Layout
The layout of the poster is simple as it focuses on the
characters and the film title and suggests a relationship with a
wedding that is mostly a one-way thing.

3. Sleepless in SeattleAfter the death of his wife, Sam Baldwin moves to
Seattle with his son, Jonah. When Jonah calls in to a
talk-radio program to find a new wife for his father,
Sam grudgingly gets on the line to discuss his
feelings. Annie Reed, a reporter in Baltimore, hears
Sam speak and falls for him, even though she is
engaged. Unsure where it will lead, she writes Sam a
letter asking him to meet her at the Empire State
Building on Valentine's Day. This romantic comedy
hooks the audience into a will they-won’t they?
Storyline with characters the audience are destined to
fall in love with. Will the film end with Sam and Annie
finding love together?
Colours
The colour scheme in this film uses light and dark colours and primarily a theme of
opposites to show these two characters live on different sides of the world to each other.
The films title is in a bold white so that it is clear and stands out to its audience. The
contrasting colours are blue and white to convey daylight against black and orange to convey
night/dusk; night and day continuing the contrast theme.
The Purpose
The purpose of a RomCom film poster is to advertise
the film, convey an idea of the storyline and attract the
desired audience. In addition, and for example with this
film poster, the poster sometimes includes the director,
film company and the big named actors so that they can
draw wider audiences to watch their film.
Tag Line
The tag line is used to further attract the audience by having a light-hearted
sentence/pun/description or overview of the film that will draw in audiences by making the
film more exciting and attractive to watch. The tag line for this film is; “What if someone you
never met, someone you never saw, someone you never knew was the only someone for you?”
Layout
The layout of this film poster is simple as it focuses on
the two main characters in the film title and alludes to
the plot of the film; two lovers from separate sides of
the world desperate to be with each other. Moreover, the
perfect night and day skies and the female character’s
hair swaying in the wind suggests that this is a romantic
movie.
Key Images
The Key Images on this film poster are both the
characters and the background/setting, as well as the
title, tagline and production team. The clear title is eye-
catching and allows audiences to remember the film’s
title, drawing in more viewers, ergo drawing a high gross.
The two characters are standing opposite to each other
with the backgrounds clearly portraying different time
zones to convey the characters being on different sides
of the world, meaning their relationship will equally be
difficult. The tag line has romantic connotations to
convey its genre and the cast names equally draw in
wider audiences.