Climb the multi-channel mountain without falling off! http://multichannel.l2soft.com Wrich Printz highlights the different phases of the multi-channel mountain, mistakes to avoid in climbing the multi-channel mountain and how to plan effective multi-channel campaigns.
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Climbing the multi-channel mountain
1. Climbing the Multi-Channel Mountain(without falling off!) Presented by :WrichPrintz: President & CEO | L2, Inc.
2. The Multi-Channel Mountain Campaigns Reaching out across multiple channels Targeting customer segments with variable data
3. The Multi-Channel Mountain Phase 4: Repeat business Campaigns Phase 3: Results: Success or failure? Reaching out across multiple channels Phase 2: Creating the campaign Phase 1: Planning the campaign Targeting customer segments with variable data
6. Everyone receives same message and offerBoth are equally bad! Multi-Channel Tip: Multi-channel marketing is about targeting each individual with an offer, message and even imagery that is relevant to them.
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8. Fail to gather more information about the individualMulti-Channel Tip: Understanding each individual helps you market to them better and keeps them engaged with your brand.
9. Mistake #3: Lack of campaign planning for follow-up messages Multi-Channel Tip: You will not reach the top if you still think marketing is about one-time campaigns. Plan for follow-up messages to every campaign you send out.
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11. What drives the purchase?Fear Timing Protection Cost Comfort Love Location Brand loyalty
14. Sales calls, subscriptions or seminars?Multi-Channel Tip: Plan what you are going to send on the campaign, how to follow-up and the goals of the campaign
34. Value-added resellersTip: Help the key decision-makers and influencers understand the multi-channel campaign process. Download this whitepaper if you need help.
35. Cannot do A/B testing? "The scary thing is that out of all the marketers we talked to, 48% said they couldn’t do A/B testing on their landing pages" Anne Holland*, Founder of Marketing Sherpa * Nov 2007 Marketing Sherpa interview on A/B testing
47. Create a system that allows follow-up messages/interactionA Multi-channel campaign: Bob gets email Bob opens email, but no response Follow up with DM + pURL Bob visits landing page Sales contact Bob
50. Create a system that allows follow-up messages/interactionA Multi-channel campaign: L2 Whitepapers: Increasing response rates with 1:1 campaigns Enhance lead generation, increase product usage and promote brand awareness with 1:1 campaigns. Find out more... 8 tips for selling a direct marketing campaign Convince your bosses, marketing colleagues or potential clients about the effectiveness of direct marketing campaigns. Find out more… Bob becomes a customer Contact: L2, Inc. The Campaign Technology People info@L2soft.com (408) 457-9300 Bob gets email Bob opens email, but no response Follow up with DM + pURL Bob visits landing page Sales contact Bob