1. FACEBOOK FOR BUSINESS

2. FACEBOOK IN NUMBERS
• 700+ mios members and 700’000 new users per day
• 11 hours per month is the time spent on Facebook
• 54 likes and 9 comments on average per publication on a fan page
• 33 mios is the number of fans record for a brand
• 30 mios of contents are shared per day
• 38% of shared links on the web take place on Facebook
• Nr. 1 of display advertising in the United States with 2.19 billion incomes
expected in 2011
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3. FACEBOOK FOR BUSINESS - DEFINITION
Facebook for business is a new help topic for businesses. It helps
Business to use and share Facebook’s marketing tools.
A short introducing video is available.
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4. 4 MAIN SECTIONS
• Pages
• Ads
• Sponsored Stories
• Platform
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5. PAGES
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6. PAGES - DEFINITION
Facebook pages are dedicated both to private companies, public
organizations, artists and musical groups. Like profile pages, we have
sections for photos, events, notes, links, infos, videos and of course the wall
that is the main interface between you and your fans.
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7. PAGES - TIPS FOR...
• Set up your page
• Develop a good strategy
• Build a community
• Understand the tools of telemetry
• Plan your content
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8. ADS
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9. ADS - DEFINITION
With Facebook ads, you can develop your community, create engaging
advertising and customizable messages. The targeting is extremely
powerful as it is possible to use criteria such as interests, education,
employment or place of residence.
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10. ADS - TIPS FOR...
• Identifiy your audience
• Create a correct profile of your audience
• Design your ad
• Manage your budget
• Monitor your ads stats and reports
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11. SPONSORISED STORIES
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12. SPONSORISED STORY - DEFINITION
Sponsorised stories can be seen like word of mouth. When one of your
friends has interacted with your fan page, sponsorised stories appears in
your news feed. 5 opportunities of targeting is available:
• Page like story
• Page post story
• Page post like
• Check-in story
• Apps used and game player story
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13. SPONSORISED STORY - TIPS FOR...
• Understand the concept
• Choose a story type
• Manage your budget and targeting criteria
• Generate more sponsorised story
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14. PLATFORM
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15. PLATFORM - CREATE A SOCIALE EXPERIENCE
With modules and applications, it is possible to socialize your web
environment. Facebook tips for you platforms are:
• Develop your own applications
• Integrate facebook social aspect in your website
• Use mobile tools
• Develop your activities with Facebook paiement credits
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16. FOR MORE INFORMATION, CONTACT US
LABEL.ch www.label.ch
18, Quai du Seujet
1201 Genève facebook.com/see.a.bigger.picture
Suisse
twitter.com/LABEL_ch
T. +41 22 999 67 67
socialmedia@label.ch flickr.com/photos/label_ch
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