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LABEL.ch - Social Media - Listen & Learn
1.
FIRST, LISTEN &
LEARN
2.
FIRST OF ALL 2
3.
ACCORDING TO WIKIPEDIA 3
4.
674 66 Social Marketing
is not a silo. Social Media is just one tool of your Marketing Mix. SECRETS OF SOCIAL MEDIA MARKETING
5.
IT’S A TOOL
NOT A CHANNEL 5
6.
THE FIVE STEPS
OF A SOCIAL MEDIA STRATEGY 6
7.
7 REMAIN SIMPLE Here are
the five fundamental steps of a good Social Media Strategy: •plan •listen & understand •engage •personnalise •measure & evaluate
8.
8 The first thing
to do is
9.
FIRST QUESTION 9
10.
10 Do you know
what your customers tell online about your brand
11.
11 Do you know
what the customers of your competitors tell online and how the competition answers
12.
IT’S POSSIBLE TO
LISTEN TO ONLINE CONVERSATIONS 12
13.
IT’S RISK FREE 13
14.
DIFFERENT TOOLS EXIST 14
15.
15 A GOOD WAY
TO START
16.
ALSO A GOOD
WAY TO LEARN 16
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