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Story telling with lewis

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LEWIS
LEWIS
Marketing
1 de 10
Storytelling across borders Presented by Dean Russell, EMEA Creative Strategy Director from LEWIS PR with Steve Smith, Field Marketing Director - UK, Ireland, Nordics & Baltics from Schneider Electric #Brand2Global 2014, London
THE PICTURE & THE THOUSAND WORDS
Who is LEWIS? Storytellers and writers
We see the world differently
What would your brand’s movie be?
Who is telling your story?
Need for local knowledge
Does a fear of failure stop you succeeding?
9 STORYTELLING CHALLENGES Consistency of message Control RespondingRapid response Sharing knowledge Language Growth
Want to learn more? lws.co/brand2global

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Story telling with lewis

Notas del editor

  1. DR We recruit skilled writers and former journalists to produce sharp copy: from blog posts to white papers to entire corporate publications. Our experienced editors and art directors help clients manage their content to ensure a unified voice and identity. We also package and repackage your content in real-time to make it relevant to trending topics or evolving news stories.
  2. DR
  3. More than translation Common culture Language and slang Timing and sensitivity Channels and trends
  4. Michael