B.COM Unit – 4 ( CORPORATE SOCIAL RESPONSIBILITY ( CSR ).pptx
Moving Paper Processes to More Cost-Effective Online Usage
1. “ Moving Paper Processes to More Cost-Effective Online Usage " @Liz_Azyan LGEOResearch.com Local Government Engagement Online Research Birmingham Science Park Aston 22 nd September 2010
5. About 25% of what the people in our world throw away is made of paper. Ref: http://www.listfied.com/15-really-interesting-and-useful-facts-about-paper
11. RAGS make paper PAPER makes money MONEY makes banks BANKS make loans LOANS make beggars BEGGARS make RAGS Ref: http://paperproject.org/paperfacts.html
13. Office paper waste Each person in an office on average uses 2.5 pounds of paper each week. The average office worker generates between 120 - 150 pounds of recoverable white office paper a year. Americans discard 4 million tons of office paper every year -- enough to build a 12 foot high wall of paper from New York to California. Ref: http://www.lisashea.com/lisabase/aboutme/paperusage.html
40. 500 million users http://www.facebook.com/press/info.php?statistics
41. How many people have email? That makes a tad more than one in every five persons on the earth use email 247 billion messages per day means more than 2.8 million emails are sent every second. Ref: http://email.about.com/od/emailtrivia/f/how_many_email.htm
65. Millennials are just as likely as most older generations to use e-mail regularly Millennials are just as likely as most older generations to use e-mail regularly
66. Text messaging is more likely to challenge e-mail than social media will
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69. Creating links between social media and e-mail marketing provides more ways for people to share
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71. Court your best e-mail customers and encourage them to become fans or followers in social media. Then provide them with the tools to share their knowledge and their passion. Use analytics to segment lists and send targeted communications that inspire commenting and sharing. How to give a broader platform for advocates
72. Shift the control to the customer Use the combination of e-mail and social media to provide multiple ways for customers to interact with your services. Government interactions in social media may be less likely to be perceived as spam. “ The great thing about social media is it’s completely permission based. Consumers can just unfollow or unfan you and they’ll never see you again.” — Kristin Hersant, StrongMail
78. Integrating Social Media With Email / Wireless Subscriptions Step 1: Offer Social Media Content as Subscription Option through GovDelivery (be sure to link subscription option to RSS feed on Social Media Website)
79. Social Media Integration Overview Step 2: Publish to either Social Media sites or GovDelivery Step 3: RSS feeds created, GovDelivery picks up change and sends email to your subscribers – OR – GovDelivery sends email to subscribers and simultaneously posts to social media sites
80. Social Media Integration Overview Email Generated from Parliament YouTube Channel Email Generated from Parliament Flickr Account
Until the end of the 19th century, the process of papermaking involved extraordinary searches for rags to make paper. This fact must have been on the mind of this anonymous 18th-century English poet who penned the following verse: