2. Day 1 - Presentation Outline
2
Presentation of partners and their activity
Presentation of the Project
Concept of the Project: Background, Aims and Objectives
Project Management
Administrative Rules, Reporting, Filling System
Financial Management
Projects’ Action Plan
Implementation Methodology, Presentation of the Work Packages,
Projects’ activities and deadlines, Analysis of Activities per Work
Package and PP
Lunch
Presentation of the Project (cont.)
Dinner
3. Presentation of PPs and their activity
3L Research Institute, Greece
University of Strathclyde, UK
Folkuniversitetet, Sweden
University of Social Sciences, Poland
Documenta, Spain
4
4. Framework
Aim of GRUNDTVIG Multilateral projects
Achieving concrete and innovative results/products with
indisputable European value. In many cases, this will involve
piloting experiences in strategic areas and producing
teaching products of high quality (strengthen the European
dimension in the field of adult learning)
5
5. Background
Lisbon Strategy stated that Europe should “become the most competitive and
dynamic knowledge-based economy in the world, capable of sustainable
economic growth with more and better jobs and greater social cohesion”
The inclusion of the ageing workforce which is an important priority of the European
social agenda
Directive 2000/78/EC, which aims at combating discrimination on the grounds of
age as regards employment and occupation
Many enterprises, particularly in a time of economic crisis, adopt strategies which
adversely affect older workers, through, for example, early retirement or
redundancy programmes
Concretely the challenge consists in making the workplace more suitable for the
ageing workforce who owns the knowledge and offer them well adapted jobs or
actions and training to take advantage of their skills, while putting in place
capitalisation processes and train new comers
6
7. Main Objective
Study how innovative management approaches,
based on ICT, can generate concepts to answer the
urgent European situation made out of low
employment of older workers, shortage of critical
skills and decline of birth rate
8
8. Objectives
Improve existing age management methods
Introduce new organizational business concepts
for the improvement of the employability of the
aged workforce within the operational
framework of the enterprise
Develop all the necessary tools in order to
minimise the impact of age barriers and age
discriminatory approaches in job recruitment
and training with the development of new
business concepts
Identify the most appropriate fields of
employment for the aged workforce in order to
promote the employability of the aged
workforce
Promote the activation and better use of the
capacities of aged personnel
Identify new business-oriented qualifications for
the aged personnel in order to improve their
skills and capacities
Elaborate a Strategy Plan in order to meet
future demographic needs
Explore existing practices being used to
encourage older worker participation in
lifelong learning
Develop innovative ways of encouraging
older adult participation and understanding
of VET/CVET
Create training programmes that encourages
older worker participation and breaks down
barriers to learning
Create training programmes for age
management concept
Work closely with employers across a range of
industry sectors to educate and inform them on
age management concept and vocational
training for older workers
9
9. Project Management
10
Administrative Rules
Project Handbook (included in the Booklet)
Project and Financial Officers
Meeting in Brussels for the Coordinators (19-20/01/2012)
Reporting system
Two part process for claiming: Completion of Financial
Claim and Progress Report
Quality assurance – will help with providing data for
Interim/Final reports
Filling System
10. Financial Management & Reporting
Bilateral agreements sent out – first payment on
return of signed copy
*** Project must have demonstrated spend >70% of initial 40% pre-financing to trigger
further grant payment ***
Every 6 Month Financial & Progress Report
Financial Tool
Connected through ICT
Excel Files
11
11. Impact 1/2
During the project the following group categories, in each of the
participating countries, will be targeted:
Aged workers and aged unemployed (over the age of 50)
Employers, SMEs
National agencies involved in (VET/CVET)
Employment services
Social partners
Policy makers at a local, regional, national and European level
Training providers, Educational institutions and Lifelong Learning Institutes
Aged workers, aged unemployed and employers will be involved in the
project directly by participating in training programmes
The training will be organized in pilot applications, in all participating areas
The results will be used for improvement of the methodology and preparing
exploitation path
A conference will be organised to introduce to enterprises concepts on age
management, training personnel and business organisation
12
12. Impact 2/2
13
Five (5) workshops will be held about the benefits of age
management concepts addressing to employees, customers, suppliers
Organisation of five study tours aiming at sensitising entrepreneurs
and introducing them to good applied practices, but also at
identifying and exchanging good practices between partners
A dissemination conference and awareness-raising seminars will be
organised as well in each country to reached
The overall promotion of the project will contribute to reach and
inform relevant agencies, policy-makers, education and training
providers and any other relevant stakeholder
The success of the involvement of the above mentioned target groups
will be assessed by evaluating the participation rate of each group
category in the organised event and the dissemination rate of all
project outputs and results
13. Projects’ Action Plan
Implementation Methodology – PMI Project Life Cycle
WP1 - Project Management | Lead: 3LRI
WP2 - Defining Ageing and Employment Trends in EU |
Lead: Academy of Management
WP3 - Developing Business Concepts for Age Management
& Investment in the HR sector | Lead: UoS
WP4 - Pilot Projects | Lead: FU-Uppsala
WP5 - Quality Assurance | Lead: 3LRI
WP6 - Awareness raising activities | Lead: Documenta
WP7 - Dissemination of Results | Lead: 3LRI
WP8 - Mainstreaming and results exploitation | Lead: 3LRI
14
14. Work Packages Analysis WP.1-2
Work Package / Deliverables
Type
Number Title
WP1 Project Management
1.1 Consortium Agreement Other
1.2 Web-based system Service/Product
1.3 Project Partners Meetings Event
1.4 Progress Reports Report
WP2 Defining Ageing and Employment Trends in EU
2.1 Analysing the demographic trends Report
2.2 Analysis of the aged workforce employability Report
2.3 Survey on the aged employed / unemployed workforce Report
2.4 Strategy plan to meet future demographic needs Report
2.5 Exchange information and know-how Report
15
15. WP.1-Act.1.1
Activity 1.1: Consortium Agreement
The Consortium Agreement will contain at least the
following:
rules defining decision-making process at project level
obligations of the LP towards the partners and the Programme
obligations of the partners towards the LP and the Programme
principles for conflict resolutions
rules for protecting Intellectual Property Rights
schedule of reporting (technical & financial)
16
16. WP.1-Act.1.2
Activity 1.2: Web-based system
The Web based system will be used to manage information flow, which
will be implemented on the LP’s server and accessible for all partners’
team, with specific personnel accounts. This collaborative web tool will
help partners working in common and will be used for project
management, for implementation of activities, researches, reports, etc.
Through this tool, partners will share working documents, drafts, ideas,
methodologies and comments useful for the writing of reports, the
organisation of events, and the implementation of all project activities
This will help as well in project management, in order to define dates for
meetings or web-conferences, for reminding deadlines and obligations
to partners, for exchanging comments on progress reports, for giving
advices to partners on project implementation and programme rules
17
17. WP.1-Act.1.3
Activity 1.3: PPs’ meetings
In sum, 6 meetings will take place, kick-off and closing meetings will be
organised by the LP, the other meetings will be hosted each time by a
different partner:
Month 2, kick-off meeting
Month 9, next Meeting M9 (June 2012) – Sweden – 27th – 30th Travelling
28th – 29th
Month 15, 3rd meeting December
Month 21, 4th meeting May 2013 Poland
Month 27, 5th meeting December
Month 34, Closing meeting (in Brussels)
18
18. WP.1-Act.1.4
Activity 1.4: Progress Reports
Each partner will have to deliver to the Lead Partner progress reports
on activities and finances every six months (6 reports in total) in order to
ensure a qualitative and smooth project implementation, in time and to
budget and to be pro-active in case of problems arising or delays in
implementation or budget spending.
These reports will give detailed information of the activities
implemented within each Work Package, the objectives achieved, the
targets and indicators reached, for each semester, according to the
Application Form and the project timetable. Furthermore, the reports will
contain information on financial activities and budget reporting by work
package and budget line.
19
19. WP.2-Act.2.1-2.2
Activity 2.1: Analysing the demographic trends
Will attempt to analyze the demographic trends regarding ageing workforce at European
level. Using the statistics provided by Eurostat and other sources of data, the report will reveal
the situation as it is currently in EU and it will evaluate the impact those trends will have in
different economic sectors. The specific report will be used as a basis for the further
implementation of the project.
Duration: M2-M3, 2 months
Budget: 3.888,00€
Activity 2.2 : Analysis of the aged workforce employability
Analysis of the employability of the aged workforce in correlation to specific social
characteristics, such as religion and origin. Through that analysis, the report will demonstrate the
differences existing due to social characteristics and how those are affecting performance and
perception of work issues both in terms of employee as well as employer.
Duration: Μ4-Μ5, 2 months
Budget: 7.797,00€
The 40 pages reports will be available in English
20
20. WP.2-Act.2.3-2.4
Activity 2.3: Survey on the aged employed / unemployed workforce
It will be a survey, for the aged employed and unemployed workforce, mainly concerning the
analysis of attitudes, the arisen difficulties, and their awareness on age discrimination issues. The
main issue deriving from the specific report will be how we should examine the above issues in
order to define strong points of aged personnel and how they can be used as an asset within
their companies.
Duration: M7, 1 month
Budget: 6.944,00€
Activity 2.4: Strategy plan to meet future demographic needs
The current strategy plan will be examined and worked in combination with the analysis of
demographic trends, in order to see how companies could meet the future demographic. The
focal point will be how to increase the positive aspects of ageing workforce, while decreasing
the negative ones. That plan will define the steps needed to be followed and will be used as the
basis on which the workshops will be conducted as well as the pilot actions. The analytical
content of the report will be decided by the Consortium, setting up the methodology for
conducting the research as well as quantitative and qualitative standards.
Duration: M9, 1 month
Budget: 7.480,00€
The 40 pages report will be available in English
21
21. WP.2-Act.2.5
Activity 2.5: Exchange information and know-how
The report will support the exchange of information and Know-How on
building upon innovative processes in the sector of age management
towards developing and testing alternative working conditions in
enterprises. This will be based on the findings of the reports already
conducted in the specific work package.
Duration: M10, 1 month
Budget: 4.985,00€
22
22. Work Packages Analysis WP.3-4
WP3
Developing Business Concepts for Age Management &
Investment in the HR sector
3.1 Designing model for enterprises on age management Report
3.2 Guide for management optimisation performance Report
3.3 Development of measurable performance indicators Report
3.4 Analysis of older workforce work traits Report
3.5 Employment opportunities for older workers Report
WP4 Pilot Projects
4.1 Developing training modules for skills upgrading Demonstrator / Prototype
4.2 Training seminars for the employers aged 50+ Demonstrator / Prototype
4.3 Evaluation of the age management concept Demonstrator / Prototype
4.4 Evaluation of the training seminars for the employers aged 50+ Report
4.5 Consultation of the unemployed Demonstrator / Prototype
4.6 Training seminar for the unemployed aged 50+ Demonstrator / Prototype
4.7
Evaluation of the training seminars for the unemployed aged
50+
Report
23
23. WP.3-Act.3.1-3.2
Activity 3.1: Designing model for enterprises on age management
Focus on the development of innovative business concepts related to age management processes.
To this end, a study will be conducted to design a model for enterprises on introducing age
management concepts, flexible working arrangements and succession management, using the
finding of the report already elaborated in WP2.
Duration: M15, 1 month
Budget: 13.627,00€
The 40 pages report will be firstly available in English and in electronic version and then
translated in Greek, Spanish, Polish and Swedish
Activity 3.2: Guide for management optimisation performance
The above guide will cross examine the management systems currently deployed in the
companies of the EU with those suggested in the first action of WP3 and will lead to the
development of a methodological guide which will point what actions need to be taken in order
to optimize the performance of management systems used in the EU market.
Duration: M17, 1 month
Budget: 2.674,00€
The 40 pages report will be available in English
24
24. WP.3-Act.3.3-3.4
Activity 3.3: Development of measurable performance indicators
In order to examine the effectiveness of the proposed systems, a guide will be elaborated
stating the measurable performance indicators that are needed in order to estimate the
effectiveness of the management concepts. This will offer the opportunity for perfective
maintenance actions as well as identification of further needed actions that need to be taken.
Duration: M19, 1 month
Budget: 7.797,00€
The 40 pages report will be available in English
Activity 3.4: Analysis of older workforce work traits
An analysis of the work traits of the aged workforce (strengths and weaknesses) will be
conducted in order to identify the EU labour market employment opportunities for the aged
workforce. The SWOT analysis will be conducted under the perspective of the “new skills for
new jobs report”, thus the findings of it will point the set of questions needed to be asked so to
start transforming older workers to become more productive again for their companies/
organizations.
Duration: Μ20, 1 month
Budget: 7.785,00€
The 40 pages report will be available in English and then translated in Greek, Spanish, Polish
and Swedish
25
25. WP.3-Act.3.5
Activity 3.5: Employment opportunities for older workers
Employment opportunities will be the results of the previous report and will be examined
in relation to the EQF system along with the national qualifications systems. The aim of the
report is to examine how to adapt the approach of potential employment opportunities
for aged personnel to the local labour market. The report will examine how the different
levels of the professional framework systems can become the starting point for changing
the perception towards aged personnel and their skills. It will also demonstrate the
required actions in terms of training issues for older workers.
Duration: Μ22, 1 month
Budget: 6.944,00€
The 40 pages report will be available in English
26
26. WP.4-Act.4.1-4.2
Activity 4.1: Developing training modules for skills upgrading
Those aim at applying and adapting the concept on HR development for improving employability of aged
personnel within the specific business practices. The training model will be based on the findings of the project,
the “new skills for new jobs reports” and the adults learning concepts of Life Long Learning. P3 will be
responsible for creating the training material, with the support and contribution of all partners.
Duration: M26, 1 month
Budget: 11.436,00€
The training material will be available in English and then translated in Greek, Spanish, Polish and Swedish
Activity 4.2: Training seminars for the employers aged 50+
Will explain how the training material was prepared and the benefits of it, along with its use within a company,
in order to become more attractive and viable. The employers aged 50+ will be targeted by the partners
through the general promotion of the project and directly by communicating with enterprises, chambers of
commerce and network of enterprises through emails and phone calls in order to catch a minimum of 20
participants per seminar.
These seminars will last one day and will be organised by each partner in each participating country, adapting
the training modules to their language, their specific working conditions, market needs and specific enterprises
attending the seminars.
Duration: M27, 1 month
Budget: 25.118,00€
27
27. WP.4-Act.4.3-4.4
Activity 4.3: Evaluation of the age management concept
After the full model has been applied on 2 companies in Poland, an evaluation will be conducted in
order to find the strong as well as the weak points of the proposed strategy. The evaluation will record
how the model has been tested, how it has been perceived and accepted both by employers and
employees, and will lead to include the necessary changes in it, and therefore to the creation of a
successful management concept for aged workforce, applicable in all EU member states.
Duration: M28, 1 month
Budget: (included in 4.2)
The 20 pages report will be available in Polish and in English
Activity 4.4: Evaluation of the training seminars for the employers aged 50+
It will examine the effectiveness of the seminars, the negative issues of them and finally the reasons of
success and failure. The Lead Partner of this Work Package will use each partner’s evaluation to draft
a common document summarising all findings and proposing one common approach.
Duration: M29, 1 month
Budget: (included in 4.1, 4.2)
The 10 pages evaluations will be available in each partner’s language with a summary in English and
in electronic version, downloadable from the project website for a larger diffusion and use. The common
evaluation will be available in English.
28
28. WP.4-Act.4.5-4.6
Activity 4.5: Consultation of the unemployed
Five different consultations, one in each participating country, which will focus on the unemployed of 50+. The
participants will discuss on the issues their unemployment creates, how they could gain skills in order to become
asset again and will try to explain how they should adopt to the changing needs of the labour market. Finally,
it will explain to them the benefits of 50+ personnel in terms of skills and in terms of the benefits for the
company.
Catch a minimum of 20 participants per consultation.
Duration: M29, 1 month
Budget: (included in 4.1, 4.2)
Activity 4.6: Training seminar for the unemployed aged 50+
Training seminars will be organized focusing on the unemployed 50+, which will use the findings of the previous
consultations. It will address the issues discussed in the consultations, and will suggest strategies for becoming
again competitive for their organizations. More in detail it will provide the participants with guidance on
gaining the new skills needed, as well the skills themselves, when and where it is possible.
Catch a minimum of 20 participants per seminar.
Duration: M30, 1 month
Budget: 1.500,00 € (included in 4.1, 4.2)
Will last half a day and will be organised by each partner in each participating country, directly into the premises
of employment services, adapting the content to their language, their specific working conditions, labour market
needs and specificities of the attendants.
29
29. WP.4-Act.4.7
Activity 4.7: Evaluation of the training seminars for the unemployed
aged 50+
It will examine if the target group has been benefited from them, if the new knowledge
had made them more competitive, problems they had faced during the implementation of
the strategy and finally the gains of them from such knowledge. The Lead Partner of this
Work Package will use each partner’s evaluation to draft a common document
summarising all findings and proposing one common approach. Duration:
The 10 pages evaluations will be available in each partner’s language with a summary in
English. The common evaluation will be available in English.
Duration: M31, 1 month
Budget: (included in 4.1, 4.2)
30
30. Work Packages Analysis WP.5-6
WP5 Quality Assurance
5.1
Methodological Guide for WP “Defining Ageing and Employment
Trends in EU”
Report
5.2
Methodological Guide for WP “Developing Business Concepts for
Age Management & Investment in the HR sector”
Report
5.3 Methodological Guide for Pilot Projects implementation Report
5.4
Methodological Guide for Awareness raising, Dissemination and
Exploitation of results activities
Report
5.5 Evaluation of the results of the project Report
WP6 Awareness raising activities
6.1 Workshops for the age management concept benefits Event
6.2 Sensitising entrepreneurs Event
6.3 Seminars addressing HR managers Event
6.4 Sensitising the aged workforce Event
31
31. WP.5-Act.5.1 - 5.5
Activity 5.1: Methodological Guide for WP “Defining Ageing and Employment Trends in EU”
Activity 5.2: Methodological Guide for WP “Developing Business Concepts for Age Management &
Investment in the HR sector”
Activity 5.3: Methodological Guide for Pilot Projects implementation
Activity 5.4: Methodological Guide for Awareness raising, Dissemination and Exploitation of results
activities
Activity 5.5: Evaluation of the results of the project
A methodological guide will be created that will have examine all factors that are crucial for the
successful organization and implementation of each WP. It will analyze each step and each activity
and will provide guidance not only for the project partners but for anyone that would like to use the
deliverables. It will be created on high quality standards and by following them, PPs will assure the
expected quality in their deliverables and activities.
The guide will define the methodology to be used for each deliverable and the overall “philosophy” of
the WP and will define the exact role of each partner for the smooth implementation of the work
package. Milestones and detailed timetable will be also included in the guide.
The 20 pages guide, after being validated by the Steering Committee, will be available in English and
in electronic version
Duration: M2-M36, 35 months
Budget: 29.723,00€
32
32. WP.6-Act.6.1
Activity 6.1: Awareness raising activities
The five workshops (one per country) will involve local public and private actors,
enterprises employees, customers, suppliers, employers and the community and will discuss
as well as examine the benefits enterprises could have from the proposed strategies. It will
reveal the strengths of aged work force and at the same time will demonstrate how
enterprises can be prepared to face the “demographic bomb issue”. Invited speakers,
expert on their fields, will elaborate on Age management concepts.
The target groups will be targeted by the partners through the general promotion of the
project and directly by communicating with national and local stakeholders, through
meetings, emails and phone calls in order to catch a minimum of 20 participants per
workshop.
These workshops will last half a day and will be organised by each partner in each
participating country, adapting the content to their language, their specific working
conditions, labour market needs and specificities of the attendants.
Duration: M10-M12, 3 months
Budget: 29.706,00€
33
33. WP.6-Act.6.2-6.3
34
Activity 6.2: Sensitising entrepreneurs
Project partners will visit each other’s area and will visit businesses that operate with aged work force and have
successful results, for exchanging experience. PPs will discuss with the personnel and owners, gaining valuable experience
and know–how that they could bring back to their organizations as well as countries. Local business people will be part
as well of the study tours.
These study tours (5 in total, one per country), will last one day and will take place together with the project meetings, in
order to save time and money from travelling.
Duration: M2, M9, M15, M21, M27, 5 months
Budget: 2.500,00€ (included in 6.1)
Activity 6.3: Seminars addressing HR managers
There will be organized 5 seminars, one in each different participating country, addressing to Human Resources
Managers for implementing decisions on staff recruitment, retention and redundancy in view of the formulated Age
Management Concepts. The proposed issues will be deriving from the reports already elaborated in the context of the
project.
Catch a minimum of 20 participants per seminar.
These seminars will last half a day and will be organised by each partner in each participating country, adapting the
content to their language, their specific labour market needs and conditions and specificities of the attendants.
Duration: M18-M22, 5 months
Budget: 1.700,00€ (included in 6.1)
34. WP.6-Act.6.4
35
Activity 6.4: Sensitising the aged workforce
In parallel with the seminars organized focusing in HR managers, another 5 will be
organized, addressing to aged workforce and Unemployed aged 50+, with special focus
on sensitive social groups. It will explain the strengths they have as well as the skills that
they need to gain, in order to remain competitive in the labour market they operate and
even in the EU market.
Catch a minimum of 20 participants per seminar
These seminars will last half a day and will be organised by each partner in each
participating country, adapting the content to their language, their specific labour market
needs and conditions and specificities of the attendants.
Duration: M18-M22, 5 months
Budget: 1.700,00 € (included in 6.1)
35. Work Packages Analysis WP.7-8
WP7 Dissemination of Results
7.1 Developing a website Service/Product
7.2 Publicity campaign – Information and sensitisation brochures Other
7.3 Publicity campaign – Dissemination of events Other
7.4 Publicity campaign – Electronic Newsletters Other
7.5 Press campaign Other
7.6 Dissemination conference Event
WP8 Mainstreaming and results exploitation
8.1 Mainstreaming and results exploitation action plan Report
8.2 Developing a business manual Report
8.3 Policies assessment Report
36
36. WP.7-Act.7.1
37
Activity 7.1: Developing a website
The website will give information on the project aims and objectives, the Programme LLL
and Grundtvig, all events organised by the project or by the partners and relevant to the
project theme, all project deliverables and other relevant documentation or research,
contact details of partners, general information on the project themes both for enterprises
and the aged workforce. Finally, it will have the communication and working infrastructure
(collaboration tools) as well as discussions forums to be used by the local societies.
The website will be available firstly in English, with translations in each partners’ language
and will be continuously updating with new feeds by all partners. The website will be
maintained by the Lead Partner for at least three years after the project end.
Duration: M3, 1 month
Budget: 29.501,00€
37. Act.7.1: “website structure”
38
Structure
Home
Project overview
Rationale
EU added value
Project objectives
Deliverables
Expected results & outcomes
Project Meetings
Project Calendar
Media library
Project Partners
Documentation Center
+ Forum
Online Questionnaire
+ Sitemap
38. WP.7-Act.7.2
39
Activity 7.2: Publicity campaign – Information and Sensitisation brochures
Four brochures of 4pages will be produced, in the following languages: EN, ES, EL, SE, PL
one presenting the project
one sensitising the aged workforce
one sensitizing enterprises and
one presenting the project results
The Lead Partner of the Work Package will create a common layout (with the approbation of all
partners), including a project logo, to be used in all brochures and overall material, and a
common text, but each partner will adapt the text to local conditions, needs and specificities
Each brochure (A5) will be printed in 1000 items per country
Duration: M3, M7, M33, 3 months
Budget: 11.300,00€
39. WP.7-Act.7.3-7.4
40
Activity 7.3: Publicity campaign – Dissemination of events
For each event organised (workshops, seminars, conference), each partner will produce and diffuse flyers and posters to
disseminate the event in order to ensure the largest possible participation.
This means that 6 different flyers and 6 different posters will be produced in each language. Each flyer (A5) will be
printed in 200 items, each poster (A3) in 20 items.
The Lead Partner of the Work Package will create a common layout (with the approbation of all partners), to be used in
for flyers and posters, and a common text, but each partner will adapt the text to local conditions, needs and
specificities.
This dissemination will be done in an electronic way as well.
Duration: M9, M17, M26, M28-29, 5 months
Budget: 1.900,00€ (included in 7.1)
Activity 7.4: Publicity campaign – Electronic Newsletters
6 newsletters on the employability of the aged workforce and presenting the project evolution and outputs during the
project lifetime will be sent electronically, which will be used to promote the main Project initiatives, to inform the
operators of interested sectors on the project implementation, the activity phases still in progress, the possibilities and
modalities of participation, to sensitize the population towards the thematic at the focus of the debate, to spread the
results obtained by the Project.
The Lead Partner will have the overall coordination of the activity, but all partners will participate in the drafting of the
newsletter and in its dissemination to all relevant EU, national, regional and local actors, not only within the 5
participating countries but also in other European countries, to ensure the largest possible dissemination.
Duration: M3, M9, M15, M21, M27, M33, 6 months
Budget: (included in 7.1)
40. WP.7-Act.7.5
41
Activity 7.5: Press campaign
The project will be presented to local actors and local press by each partner during a
press-conference presenting the project and addressing specific issues relevant to the
project theme and the local conditions. Each partner will decide on when organising the
press-conference, in order to choose the most appropriate moment for a more effective
and positive event (e.g. before an important event).
During the press-conferences, folders will be distributed to the journalists with information
about the project, the programme, the transnational actions and the local actions and
added value of the project.
Regional press-releases will inform target groups about the project and the organised
events and will be issued after the press-conference and more often if possible.
Project partners will launch a press and radio campaign trying to sensitise as many actors
and target groups as possible.
Duration: M1-M36, 36 months
Budget: 250,00 € (included in 7.1)
41. WP.7-Act.7.6
42
Activity 7.6: Dissemination Conference
A dissemination conference of the project will be organized in Brussels to present the project results and
disseminate all project products and outputs and to open the ground to new collaborations and partnerships
for the continuity of the project activities. This conference will have as general objectives:
To assure the largest information and raising awareness for the project by EU actors;
To inform the public opinion on the role developed by local institutions, European Union and Project partners
in the realization of the Project;
To inform about the project’s outputs and results, the impact of the Project’s interventions, the findings of it.
To communicate about age management concept, training of the aged workers and business organization
issues
The target groups (EU stakeholders, representatives of regions, lobbies, think tanks, representatives of
enterprises, unions of enterprises, unions of employees, policy makers, social partners, training and
education providers and agencies…) will be targeted by the partners through the promotion of the project
and through direct communication via the events organised, meetings, emails and phone calls in order to
catch a minimum of 80 participants.
The conference will last half a day and will be organised by P1 in Brussels, for acceding EU decision-makers
and for ensuring an easy access to attendants from all over Europe. Each partner will participate in it and
bring about 10 national and local stakeholders in order to ensure transnationality to the event.
Duration: M33, 1 month
Budget: 37.800,00€
42. WP.8-Act.8.1
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Activity 8.1: Mainstreaming and results exploitation action plan
This action is one of the most important actions since the choice of adequate promotional
channels is of fundamental importance for the success of the whole project and its afterlife.
The specific report will be divided in two parts, one stating the action plan needed to be
followed for mainstreaming the results of the project and another plan with the necessary
actions for the project to be exploited after its end by PPs local and national societies. The
analytical content of the report will be decided by the Consortium, setting up the methodology
for conducting the research as well as quantitative and qualitative standards.
The Lead Partner will coordinate this action, with the active participation of all partners from
the choice of the content to the draft of each part.
The 40 pages report, after being validated by the Steering Committee, will be available in
English and in electronic version, firstly sent to all partners for direct use, but also
downloadable from the project website for a larger diffusion and use. The existence of this
material will be largely diffused by all partners to their professional networks as well as to
national and EU stakeholders.
Duration: M27, 1 month
Budget: 14.962,00€
43. WP.8-Act.8.2
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Activity 8.2: Developing a business manual
At the end of the project activities, a business manual will be produced, introducing
perceptions and practices in managing an ageing workforce, as they have been produced by
the project, while at the same time will reveal the experiences gained by the realization of the
different actions in terms of the ageing workforce. The analytical content of the report will be
decided by the Consortium, setting up the methodology for conducting the research as well as
quantitative and qualitative standards.
Partner 3 will coordinate this action, with the active participation of all partners from the
choice of the content to the draft of each part.
The 40 pages report, after being validated by the Steering Committee, will be available in
English and in electronic version, downloadable from the project website for a larger diffusion
and use. The existence of this material will be largely diffused by all partners to their
professional networks, as well as to national and EU stakeholders.
Duration: M30, 1 month
Budget: 5.512,00€
44. WP.8-Act.8.3
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Activity 8.3: Policies assessment
The specific report will make a comparison of the EU strategies and the findings of the project,
as they have been transformed with the feedback of all the foreseen actions. This will reveal
the crucial points needed to be taken into consideration when designing a policy aiming at the
workforce of 50+. It will include as well perceptions and practices in managing an ageing
workforce and could be used as a point of reference. The analytical content of the report will
be decided by the Consortium, setting up the methodology for conducting the research as well
as quantitative and qualitative standards.
Partner 4 will coordinate this action, with the active participation of all partners from the
choice of the content to the draft of each part.
The 40 pages report, after being validated by the Steering Committee, will be available in
English and in electronic version, downloadable from the project website for a larger diffusion
and use. The existence of this material will be largely diffused by all partners to their
professional networks, as well as to national and EU stakeholders.
Duration: M34, 1 month
Budget: 5.838,00€
45. Dissemination & Valorisation
WP 6, Awareness raising activities
As in most cases aged persons are unaware of the fact that they are being discriminated, special activities
aim at sensitizing both employers and aged workforce are planned to be implemented, such as workshops
on age management concept benefits, study tours for sensitising entrepreneurs, seminars for HR managers
and for aged workforce.
WP7, Dissemination of results
Following a methodology to be defined by the consortium, a communication plan will accompany the project
all over its duration, that will include: a publicity campaign (website and discussion forum, brochures, flyers,
posters, electronic newsletters, electronic dissemination of outputs) for paper and electronic dissemination of
the project, a press campaign (press-conferences, press-releases, radio spots) and a Dissemination
Conference. The Discussion Forum will be used as a tool for transferring outputs at regional, national and
European level.
WP8, Mainstreaming and results exploitation
This work package will last one year, to prepare the project for its exploitation even after the end of the
project life time. The mainstreaming of the project results and outputs is designed to limit early retirement
and encourage the recruitment and retention of older workers. A Mainstreaming Action Plan is planned
within the framework of the project in order to support the transfer of practices and methodologies
experimented to different systems. Furthermore, a Results Exploitation Action Plan will be delivered in order
to identify results to be utilised and transferred. The mainstreaming and exploitation strategy will be
multilevel (from local to European) and multi-actor oriented.
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