1. DALLAS
A MARKET SNAPSHOT

2. Dallas-Fort Worth Designated Market Area (DMA)
• Largest land-locked metropolitan area in the world:
• Total 2011 population: 7,392,504
• The DMA encompasses 9,286 square miles (21,100 km2) of total
area, making it larger in area than the U.S. States of Rhode Island and
Connecticut, combined.
• Although Dallas is a multicultural city, its “personality” from a broad
perspective is clearly Anglo American and strongly nouveau-riche and
business-savvy.

3. Dallas-Fort Worth DMA (continued):
• The DMA’s economy is primarily based on
banking, commerce, telecommunications, computer
technology, energy and transportation.
• The Dallas-Fort Worth DMA, by population, is the largest
metropolitan area in Texas and the fourth-largest in the United
States.
• It is also home to the third largest concentration of Fortune 500
companies in the nation.

4. Dallas-Fort Worth Market
Population by Race and Ethnicity
Population 2011 Ranking 2011 Total Population
Total 5 7,392,504
Hispanic 6 3,934,836
White non-Hispanic 5 2,098,131
Black non-Hispanic 9 915,634
Asian non-Hispanic 12 331,843
Source: Geoscape American Marketscape DataStream™ and/or Consumer Spending Dynamix™ Series 2011
The Designated Market Area (DMA) boundaries are defined by Nielsen.

5. Dallas Population Growth
From 1990 to 2011
290%
246%
52%
22%
Hispanic White Black Asian
Population Population Population Population
Source: Geoscape American Marketscape DataStream™ and/or Consumer Spending Dynamix™ Series 2011
The Designated Market Area (DMA) boundaries are defined by Nielsen.

6. The Dallas-Fort Worth Racial Mix, 1990-2016:
• The Hispanic population will have nearly quintupled while its white
non-Hispanic population will have grown by only 26 percent.
• The black population will grow by about 68 percent.
• Although much smaller, the Asian population will have quadrupled.

7. Lines of Demographic Growth
4,500,000
4,000,000
3,500,000
3,000,000
2,500,000
2,000,000
1,500,000
1,000,000
500,000
0
1990 2000 2011 2016
Hispanic Population 538,515 1,174,767 2,098,131 2,532,305
White non-Hispanic Population 3,235,410 3,525,496 3,934,836 4,063,773
Black non-Hispanic Population 602,156 750,020 915,634 1,015,277
Asian non-Hispanic Population 96,043 193,481 331,843 399,590
Source: Geoscape American Marketscape DataStream™ and/or Consumer Spending Dynamix™ Series 2011
The Designated Market Area (DMA) boundaries are defined by Nielsen.

8. 5% 2%
12% Asian
Other
28%
Hispanic Population
White non-Hispanic
Black Population
Hispanic
Black non-Hispanic
Population
Asian non-Hispanic
Population
Other Population
53%
Minority breakdown
Source: Geoscape American Marketscape DataStream™ and/or Consumer Spending Dynamix™ Series 2011
The Designated Market Area (DMA) boundaries are defined by Nielsen.

9. Dallas-Fort Worth Market Snapshot
Latinos by Country of Origin
Honduran 1%
Guatemalan 2% Other 5%
Puerto Rican 2%
Salvadoran 5%
Mexican 85%
Source: Geoscape American Marketscape DataStream™ and/or Consumer Spending Dynamix™ Series 2011
The Designated Market Area (DMA) boundaries are defined by Nielsen.