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Social Media Strategy & Tactics for ECHO Meetup
- 1. Social Media –Now & in the future
- 2. Joselin Mane Internet Marketing/ Social Media CEO LITBeL Consulting Online Business Founder @BostonTweetUp Offline Events
- 3. Joselin Mane Social Media @JoselinMane 5,403 + Twitter Followers 1,400+LinkedIn Connections 1,200+ Facebook Friends Leverage Social Media Daily @BostonTweetUp 5,028+ Twitter Followers 440+ Facebook Fans Ranked #2 Tweetup account in the World
- 4. It’s about YOU! Twitter Stats
- 5. Control 1st 300 entries of my name on Google
- 6. It’s about YOU! Not about ME
- 7. Agenda What’s Social Media? Five Steps for Getting Started Big 3 Tips & Tricks *The future of Social Media *Real Life Case Study
- 8. Are you ready? What Is Social Media?
- 10. Social Media Tools Are Just That…… Tools Location based app Categories
- 11. Mostly Communication & Sharing
- 12. It’s NOW Media Social Media isn’t New Media
- 13. Initial Social Media Phases (Strategy & Tactics) Research Set Up Profiles Listen Contribute to the Conversation Build Relationships
- 15. Tools for Research RSS Feeds Google/ Alerts/ Etc. Twitter – Google Buster! Blog Search/ Technorati Groups/ Fan Pages Forums Thoughts/ Suggestions/ Ideas?
- 16. Set up Profiles Step Two But on which sites? How do I know if mine is good?
- 18. Desired Password (6‐10. 1 uppercase, 1 lowercase, 1 number)
- 19. DOB (any date that makes you over 13 years old will do)
- 21. Tools for Listening Leverage Research List Twitter Search/ TweetDeck Radian6 YouTube Trends Thoughts/ Suggestions/ Ideas?
- 22. Step Four Contribute to the Conversation and Provide Value
- 23. Ways to Contribute Answer Questions Blog Comments Create Case Studies Product Reviews Social Bookmark Thoughts/ Suggestions/ Ideas?
- 24. Build Relationships Step Five
- 25. Relationship Building Tips Blog Contribution/ Comments Re-Tweets Email/ IM/ Phone Call Contribute to Your Communities How Can I Help? Thoughts/ Suggestions/ Ideas?
- 26. Five Things You can Do Today Which Will Get You Off the Bench and Into the Action GET STARTED NOW
- 27. Get Organized!! Finally a solution for simplifying email Your Real-time Online News Monitor Your Online News Aggregator Your Personal Gateway to the Internet
- 28. This is My iGoogle How Will You Make Yours?
- 29. You Already Know The Big 3 Let’s get to know some others…..
- 30. 2. Establish Your First Social Media Profile
- 31. Tips For Facebook Profile for Personal vs. Page for Business All Company Details Apps RSS Feeds Advertise Thoughts/ Suggestions/ Ideas?
- 32. MicroBlog
- 33. Tips for Twitter 90/ 10 Rule @Reply Value # Hash Tag Bit.ly Thoughts/ Suggestions/ Ideas?
- 35. Tips for LinkedIN Research Recommendations Answer/Post Questions Connections Groups Thoughts/ Suggestions/ Ideas?
- 36. What did you think? SpeakerRate.com/JoselinMane
- 37. Questions? Now Or later…@JoselinMane CEO@LITBeL.com / 617.615.MANE (6263)
- 38. Can you guess? What is the Future of Social Media?
- 39. Mobile #1 Trend
- 41. Various Location based apps
- 42. Location Apps Categories Finder Venue Activity Friend Travel Aids Games Check In* Let’s take a closer look at the Check In apps….
- 43. Current Leader
- 44. Points
- 45. Badge Phenomenon
- 46. Venue Specials
- 47. Peer Reviews / Marketing
- 48. Venue Metrics
- 49. Day in a Life
- 50. Day in a Life
- 51. Day in a Life
- 52. Side Bits
- 53. Questions? Now Or later…@JoselinMane CEO@LITBeL.com / 617.615.MANE (6263)
- 54. GeoLocation Check In? (the ability to detect/ Share where you are)
- 55. Top 5 Hottest iphone apps were all check in apps Apple Store March 15 2010
- 56. They are All very similar Which One To Choose?
- 57. Check in to location you are visiting Get virtual points Let friends know your there Know of nearby specials 2009 Check In Concept Created
- 58. Venue Specials
- 59. Mayor?
- 60. Unlock Badges
Notas del editor
- Research- Determine where your marketplace tends to gather online. Use Google Alerts & Google Reader to get a sense of the sites that your marketplace is using. Myspace, Facebook, & Twitter are currently the most popular Social Media sites, however make sure to do the necessary research not only on your marketplace, but also your competition and your industry. Lastly commit to a certain amount of time to social media everyday. Social Media is about relationships and they take time to build.
- 2 Setup- Every site has its profile requirements and protocols so make sure you are familiar with what it takes to complete the entire profile. Take 5-10 mins to look at existing profiles so that you get a sense of what creating a complete profile entails and what a good profile looks like. They generally tend to request your name, location, age, photo, website, hobbies, books, etc. Make your profile reflect your brand either personal or professional. Also make sure that the profile highlights your expertise and has links back to your main website and an easy way to contact you.
- If You Have All of This Information ReadyCreating Profiles for Your Sites Will Be a Breeze(Hint: If you make usernames, passwords, and email addresses the same it will help you stay on top of all things Social Media)Do you want to use your name or use company name for all?Do you have a Google email you would like to use? Do you have a yahoo email? Do you have an avatar picture? Do you have a tagline? Do you have a sort description of you or your profile?
- Listen- This is one of the most essential phases because if skipped or done wrong it can dramatically hinder your brand and/or reputation. Since each site has its own method of communication, it's critical to follow the communication protocol of the social media tool you select. So take time to learn the proper communication style, the language used, and the tone of the group or site.
- Contribute -The best way to establish your creditability and reputation within any social media site is to focus first on providing consistent value. Each site is different, but as a rule of thumb to follow regarding sharing your recommendations is for each link to one of your products/services you should promote at least 5 products/services created by someone else.
- Relationship -The essence of Social Media is relationships. Since people do business with people they know, like and trust, social media is the ideal and fastest method to expedite the relationship building process. The key is to leverage the social media site for information about the person, that's why it's important to have a complete profile. Just as you will be looking at their profile, they will be looking at your profile. The next step is to email or chat with them to see if there are areas where you could assist them or develop a mutually beneficial relationship. And lastly make sure to attend as many live events as you can because nothing beats meeting in person.
- Setup Gmail/Google Alerts- Use Gmail as the primary e-mail account for all things Social Media. It will collect, store & consolidate updates from all social media websites in a single location for easy viewing. Use Google Alerts to stay up to date on your industry, your brand, the competition and your niche.
- Create Social Networking Profile-Facebook- Use Facebook to network with other likeminded individuals. Focus first on a personal profile and later on a profile for you business. It is setup to easily store information in a variety of formats i.e. text, photos, videos, and/or audio.
- Create MicroBlog Account-Twitter -Use Twitter to listen to what your market place, competition, prospects and clients are saying. Initially focus on just following and listening to people and/or businesses. Later we will focus on contributing to the conversations. *Note that conversations are limited to usually 140 characters and generally submitted by text message, instant message, and/or the web and is ideal for updates while mobile.
- Create MicroBlog Account-Twitter -Use Twitter to listen to what your market place, competition, prospects and clients are saying. Initially focus on just following and listening to people and/or businesses. Later we will focus on contributing to the conversations. *Note that conversations are limited to usually 140 characters and generally submitted by text message, instant message, and/or the web and is ideal for updates while mobile.