Originally presented at LinkedIn's FinanceConnect:13 event in NY on 5/2/2013. Eileen Loustau, Global Head of Social Media Marketing at BlackRock/iShares, explores the role that social plays in the investor's digital journey, and creating relevance via a content strategy with a sustainable narrative.

1. It’s All About the Share!
Eileen Loustau
Global Head of Social Media Marketing
Blackrock/iShares

2. Once upon a time we thought we might start social…
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PROMISES
ADVICE DATA
OFFER

3. …what do our customers want to hear?
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Market Commentary
POV DATA
Cool Stuff

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iShares Social Engages Sophisticated Investors

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Lesson #2 Blog — Share please!

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Lesson #3 Try to be a person, not a company…

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2012 iShares social media program ranked #1 by kasina
Blog Facebook Twitter
YouTube LinkedIn

8. 2012 BlackRock Social Highlights
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Twitter Facebook

9. 2013 BlackRock Social is Going Global
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10. 2013 Getting Deeper on LinkedIn
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11. Moral of the story…success keeps changing and that is okay.
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