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How to Bridge The Trust Divide [Infographic]

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For the first time in the Edelman Trust Barometer’s 17-year history,
trust has fallen globally across all institutions: government,
business, media and NGOs.

So what can marketers proactively do to build trust? Here are 5 practical steps to take.

Publicado en: Marketing

How to Bridge The Trust Divide [Infographic]

  1. 1. BRIDGE THE TRUST DIVIDE LINKEDIN CAN HELP YOU BRIDGE THE TRUST DIVIDE WHAT CAN MARKETERS PROACTIVELY DO? For the first time in the Edelman Trust Barometer’s 17-year history, trust has fallen globally across all institutions: government, business, media and NGOs. 5 practical steps your brand can take to build trust Marketers face added complexities: 1 3. COMMUNITY Be a part of the community 4. CONSTANT Be present, be constant 2 3 4 5CONTENT COMMUNICATE COMMUNITY CONSTANT CONTEXT of decision-makers believe thought leadership builds trust in their organization LinkedIn is 3x more trusted by people sharing posts or engaging with peers 83% 61%of people think social media is more believable than adverts 3x 3x more trusted for content 2x more trusted than other social platforms 2x more advertiser trust in a quality environment 80%+ 500m 80% ad viewability 3x more trusted for privacy and data Brand-safe environment: self regulated by 500m professionals Find out how LinkedIn can help you build sustainable brand advantage. Visit Our Dedicated Currency of Trust Hub: https://business.linkedin.com/marketing-solutions/linkedin-currency-of-trust #DigitalTrust 1. CONTENT Add value at the moments that matter 5. CONTEXT Think context as well as content Fake News Ad Fraud Brand Safety Declining Media Trust of consumers prefer a constant flow rather than one-off content campaigns 70% 60%of consumers trust their peers most as a source Peers Social MediaExperts 2x 2. COMMUNICATE Communicate with a human voice Source: 2017 Edelman Trust Barometer Source: Business Insider Intelligence ‘Digital Trust Report’, June 2017 Sources: Business Insider Intelligence ‘Digital Trust Report’, June 2017. AppNexus, August 2017 Source: 2017 Edelman Trust Barometer Source: ‘How Thought Leadership Supports B2B Demand Generation’; Edelman/LinkedIn, June 2017 Source: https://kapost.com/content-marketing-facts/, Discover and Share Valuable Industry Knowledge September 2017 3x

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