Live Webinar: Lead Nurturing Beyond the Email Inbox

•Descargar como PPTX, PDF•

2 recomendaciones•3,402 vistas

The way companies nurture leads has changed dramatically. What once was the domain of the sales department now is the responsibility of the marketing team. Today's most effective marketers are moving their lead nurturing programs beyond the email inbox and embracing multichannel nurturing - which includes display and social media advertising. This webcast will explore the basics of building a complete lead-nurturing program to reach and engage both known and anonymous prospects. Plus, John McTigue of Kuno Creative and Andrew Hickey of eCornell will share their secrets for reaching more of the right people with always-on tactics that deliver measurable results.

Marketing

5
Lead Nurturing Is the Process of
Building Relationships with Prospects
Until They’re Ready to Buy

The 3-Martini Lunch: What Lead
Nurturing Used to Be
6

7
The Buyer’s Journey Has Changed…
And So Has Lead Nurturing

88
Marketing Takes Control of Lead
Nurturing… And Has Built an
Automated and Always-On Process

99
Under the Marketing Department,
Lead Nurturing Has Been Email Centric

1010
Email’s Two Main Drawbacks:
• 95% of Website Visitors Don’t Share an
Email Address
• 80% of Prospects Who Have Shared an
Email Address Don’t Open Their Emails

1111
That’s Why Marketers Are Embracing
Multi-Channel Nurturing

1212
The Building Blocks
of Lead Nurturing Program

1313
1. Develop Your Strategy. (Word to the
Wise: Include the Sales Team).

1616
4. Create Content Based on Your
Audience Segments.

1818
6. Maintain a Clean, Updated
Database.

1919
7. Move Your Lead Nurturing
Beyond Email.

B2B Lead Nurturing
Beyond the Inbox
2015 © Copyright • Kuno Creative • All Rights Reserved • kunocreative.com

AGENDA
• The Email Challenge
• Targeted Inbound Campaigns
• Pre- and Post-Conversion Retargeting
• Lead Nurturing 2.0
• Sales Nurturing
2015 © Copyright • Kuno Creative • All Rights Reserved • kunocreative.com

2015 © Copyright • Kuno Creative • All Rights Reserved • kunocreative.com
THE EMAIL CHALLENGE
• Overwhelmed inbox
• Stale contact database
• Filters and black lists
• Mobile majority – responsive?
• Relevance and context?

2015 © Copyright • Kuno Creative • All Rights Reserved • kunocreative.com
BUYER PERSONA
Technology Ted
C-Suite Executive, Founder
Nerdy, Numbers Geek
Entrepreneurial
Quirky, Obsessive

2015 © Copyright • Kuno Creative • All Rights Reserved • kunocreative.com
SEGMENTATION

2015 © Copyright • Kuno Creative • All Rights Reserved • kunocreative.com
AUTO-ASSIGN PERSONAS

2015 © Copyright • Kuno Creative • All Rights Reserved • kunocreative.com
TARGETED CAMPAIGN
SaaS Marketing for CEOs
• The Story of Shopify
• Financial Survival and Growth
• Inbound vs Growth Hacking
• Secrets of SaaS Success

2015 © Copyright • Kuno Creative • All Rights Reserved • kunocreative.com
PROMOTION STRATEGY
• Email to Technology Segment
• Influencer Blog Post
• Our Blog Posts
• Social Media Promotion
• LinkedIn/Native/Retargeting

2015 © Copyright • Kuno Creative • All Rights Reserved • kunocreative.com
TARGETED EMAIL

2015 © Copyright • Kuno Creative • All Rights Reserved • kunocreative.com
RETARGETING
Make Every
Visit Count
Image: Cavs

2015 © Copyright • Kuno Creative • All Rights Reserved • kunocreative.com
EMAIL NURTURING

2015 © Copyright • Kuno Creative • All Rights Reserved • kunocreative.com
CONTENT PERSONALIZATION

2015 © Copyright • Kuno Creative • All Rights Reserved • kunocreative.com
SALES NURTURING

B2B Lead Nurturing:
Storytelling & Tech
Andrew Hickey - Director of Digital Marketing, eCornell

What is lead nurturing?
● Encouraging a lead through the marketing and sales funnel
● Modern lead nurturing typically includes an automated
component and is almost always focused around email.
● There are now an entire new class of lead nurturing tools,
tactics and techniques.

Lead Nurturing & the New B2B Funnel
From AncientPoint.com
Traffic and leads will escape your funnel. The good thing is
that you probably know where this is happening. Be ready to
catch those leads with nurturing tactics.

Keys to Catching Leads
● tell a story - plan your narrative well
● understand your tech
● Go beyond email
● Don’t ignore email - smart messaging is crucial

Keys to Catching Leads
Tell a story - plan your narrative well
● Plan Twice, Launch Once
● Diversity in medium and channel is crucial
● Be willing to change any narrative or tactic on the fly
● Use data to understand what’s working and what isn’t

Example - Impact of Smart Storytelling
Plan Twice, Launch Once
Diversity in medium and channel
is crucial
Be willing to change any narrative or
tactic on the fly
Use data to understand what’s working
and what isn’t

Keys to Catching Leads
Understand Your Technology
● Make sure you can track progress
● Not everyone needs a giant marketing stack
● Test your tech as you would test a new campaign
● Get useful data so you can optimize campaigns

Keep in mind...
Not all lead nurturing is created equal.

Más contenido relacionado

La actualidad más candente

94% of B2B marketers say LinkedIn is the social network they use most to distribute content. With more of your peers publishing on LinkedIn than ever before, we've got more data on what works and what doesn't. This short webcast will show you how to optimize your content for success on the world’s only professional feed. Your invited to join LinkedIn's own, Andrew Kaplan, Cassandra Clark and Alexandra Rynne as they reveal their top tips for getting the most out of your Sponsored Updates campaigns, including: - How to engage a target audience of your prospects with LinkedIn Sponsored Updates - How to test your content marketing to improve performance - How to use strong visuals and smart copy to build customer relationships

Live Webcast: How to Get More Out of Your LinkedIn Sponsored Updates

Live Webinar: How to be a World Class Content Marketer on LinkedIn

Webinar: Best practices for marketing on LinkedIn

Explore how leading marketers from LinkedIn, Jive and Netbrain are using LinkedIn Marketing Solutions (Display, Sponsored Updates, Sponsored InMail, and/or Lead Accelerator) to reach and engage their target business audiences. They’ll discuss which products they use and why, how to best measure success across multiple channels, and what the future holds for their marketing organizations in 2016.

Live Panel Webinar: Hear It from the Pros

Presented at the AMA Symposium for Higher Education 2016: The higher education market has changed significantly over the past few years. With the rise of social media, increased focus on student outcomes & ROI, and increased competition from online programs, the marketing ecosystem must evolve as well. Join us as we discuss some of the leading trends influencing higher ed marketing today, new research from LinkedIn and CarringtonCrisp that reveals what students believe about the ROI of their graduate degrees and how social media can help, and a sneak preview of changes to the LinkedIn platform that will help you better market your programs in this new connected world.

Change Brings Opportunity: The New Landscape of Higher Ed Marketing and How S...

We want to enable you to explore new solutions to your current demand generation challenges. Rethink the routine. In a world governed by leads, conversions, and direct response - you know building and cultivating prospect and customer relationships is ultimately a full-funnel endeavor. Join Jennifer Agustin, Group Manager, Marketing at LinkedIn and Amanda Halle, Senior Manager, Marketing at LinkedIn as they discuss: - How to drive more qualified leads, opportunities, and ultimately revenue using LinkedIn. - Why LinkedIn, with its 400M+ members, is the most effective B2B marketing platform to accomplish all of your demand gen objectives. - Which products within the LinkedIn portfolio are best suited to your needs. It’s time to rethink demand generation. Join us by registering for this webcast!

Live Webinar: Using LinkedIn for Demand Generation

Learn how to get the most out of LinkedIn in this advanced session that explores smart ways to organize, manage, track, and optimize your campaigns to achieve maximum results. Expert advertiser and consultant AJ Wilcox shares strategies and tactics for leveraging the LinkedIn platform like a pro. Join AJ and our own in-house demand generation authority Cassandra Clark as they reveal proven techniques for how to: - Structure campaigns for ease of scale, organization, and reporting - Drive leads using LinkedIn’s advanced targeting and accurate, first-party data - Create sophisticated targeting models around key audiences - Bid strategically and budget effectively to accomplish your goals - Launch creative and campaigns at scale - Set up ad tracking for proper attribution

Live Webinar: Advanced Strategies for Leveraging Linkedin Like a Pro

Originally presented at LinkedIn's FinanceConnect:13 event in NY on 5/2/2013. Scott Roen, VP Digital Marketing & Innovation at American Express OPEN, explores the exciting re-launch of the OPEN Forum community, an online destination where entrepreneurs can share their experiences and discover what has worked for others. Learn about how OPEN leverages social platforms and APIs to power the user experience.

American Express OPEN: Announcing the new OPEN Forum by Scott Roen

Masterclass: Getting Started on LinkedIn

Content Marketing Strategies Conference: Joe Puizzi 10 Ways You May Be Failin...

dlvr.it

Your content offers, ad creative, and landing pages play significant roles when it comes to achieving great results in Lead Accelerator. This webinar will walk you through how to strategize and develop great content and creative assets that will boost the performance of all of your Lead Accelerator programs. Kitty O’Connell, marketing automation consultant, explains how to: -Perform a content audit to determine which of your existing content offers are best to use -Develop engaging ad creative customized to achieve your marketing objectives -Tweak your landing pages to drive even greater conversions

Live Customer Webinar: Developing High Performing Content, Ad Creative and La...

Creating Sponsored Content Posts That Earn Engagement

Vistage Case Study

8 Securities Case Study

Why LinkedIn Is Going “All-In” with Content Marketing

In this webinar you'll discover: - The reasons why almost 95 percent of B2B marketers use LinkedIn to distribute content and why LinkedIn is hands down the number one social network for lead generation. - How to use both organic and paid content marketing on LinkedIn to reach the 40 million decision makers and 61 million senior-level influencers who are on the platform - How to build a LinkedIn marketing program around the concepts of define, target, engage, and optimize

Live Webinar: Market to Who Matters: New Ways to Exceed Your Marketing Goals ...

Social media and content marketing are now vital parts of any successfully integrated marketing strategy. These two essential tools are at the nexus of many marketing plans, because they influence search, impact branding, and help drive traffic to your website. Start off 2016 right: Rethink content marketing for your business. Join Jon Lombardo, LinkedIn’s Content Marketing Lead, for a webinar in which he explores how you can create a successful content marketing strategy for your company on LinkedIn. In this webinar, Mastering Content Marketing on LinkedIn, Lombardo will: - Relate real world examples of brands that are doing it right. - Show you how to select content that resonates with your target audience. - Demonstrate how to create a compelling editorial calendar. - Finally, give advice on how to measure success.

Live Webinar: Mastering Content Marketing on LinkedIn

Seth Godin says that “Content marketing is the only marketing left.” The marketing world appears to be agreeing with him, as content marketing budgets continue to grow exponentially. But as you build your content strategy, how can you be sure that you’re setting out on a path to success from Day One? Join us for this dynamic, live webcast co-hosted by LinkedIn and the award-winning content marketing agency King Content. Speakers include Jon Lombardo, Creative Lead for LinkedIn’s Creative Agency, and Lieu Pham, VP, Strategy & Innovation for King Content. We will explore the fundamentals to building a strong content marketing strategy—giving you the tools and confidence to secure the budget and succeed from the very start. We’ll cover three key concepts: - Why you need to do a content audit—and how to do one - What types of content you should produce for your audience - How to measure success against short and long-term objectives

Live Webinar: How to Kick-Start a Successful Content Marketing Strategy - Qui...

Are you part of the 94% of B2B marketers who are using LinkedIn to disrtibute content*? Do you have the knowledge you need to be successful? Join LinkedIn's Content Marketing Consultant, Jaime Pham, on November 19th for a reprise of her high-demand August webcast on how to be an effective content marketer on LinkedIn. Webinar Agenda: 1. Content on LinkedIn: what works 2. Top tips for crafting a compelling company or sponsored update 3. Case studies 4. Q & A

Webinar: content best practices

In order to better understand the role of social media and networks in the financial services sector, LinkedIn partnered with FTI Consulting to conduct a comprehensive survey of financial advisors in the United States. The study has revealed new insights into how financial advisors are leveraging social media to drive business, often under restrictive policies. Findings from the research also show a number of best practices for successful use of LinkedIn to support ongoing business needs.

Financial Advisors’ Use of Social Media Moves from Early Adoption to Mainstream

La actualidad más candente (20)

Live Webcast: How to Get More Out of Your LinkedIn Sponsored Updates

Live Webinar: How to be a World Class Content Marketer on LinkedIn

Webinar: Best practices for marketing on LinkedIn

Live Panel Webinar: Hear It from the Pros

Change Brings Opportunity: The New Landscape of Higher Ed Marketing and How S...

Live Webinar: Using LinkedIn for Demand Generation

Live Webinar: Advanced Strategies for Leveraging Linkedin Like a Pro

American Express OPEN: Announcing the new OPEN Forum by Scott Roen

Masterclass: Getting Started on LinkedIn

Content Marketing Strategies Conference: Joe Puizzi 10 Ways You May Be Failin...

Live Customer Webinar: Developing High Performing Content, Ad Creative and La...

Creating Sponsored Content Posts That Earn Engagement

Vistage Case Study

8 Securities Case Study

Why LinkedIn Is Going “All-In” with Content Marketing

Live Webinar: Market to Who Matters: New Ways to Exceed Your Marketing Goals ...

Live Webinar: Mastering Content Marketing on LinkedIn

Live Webinar: How to Kick-Start a Successful Content Marketing Strategy - Qui...

Webinar: content best practices

Financial Advisors’ Use of Social Media Moves from Early Adoption to Mainstream

Similar a Live Webinar: Lead Nurturing Beyond the Email Inbox

Generate UK Digital Marketing Strategy seminar 2012

Teresa Jones

Generate UK Digital Marketing Strategy seminar 2012

Generate UK

Durring this session at MarTech West 2019, Mediacurrent's Director of Marketing Adam Kirby shares his approach to transitioning a 2K person SaaS organization from almost no KPIs to a multi-touch attribution model supported by sales, marketing, and the technology departments. You'll learn from his mistakes and walk away with a clear set of next steps to guide your organization to marketing attribution.

Marketing Attribution Modeling

Mediacurrent

TechServe Webinar: Marketing for Where You Want to Be

ClearEdge Marketing

Marketing for Where You WANT TO BE: 3 Proven Ways to Get Leads & Grow

ClearEdge Marketing

Is your business ready for marketing automation?

Marketing CoPilot - Marie Wiese

Unleashing Your Growth - How Marketing Automation Can Streamline & Scale Your...

DigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions

Integrated Marketing

Robin Marchetti

BJ Mannyst b2b b2c marketing in the new normal.

Emmanuel Omikunle

Digital Lead Generation for Economic Development

Atlas Integrated

How To Catapult Your Online Business With Digital Leadership - Part 2 - Presentation with The Australian Marketing Institute - Creating A Compelling Strategy With Content - Digital Strategy - And Online Sales Funnel Alignment - By Doyle Buehler 2015 06 How To Become The Ultimate Brand Authority Online - The Digital Leadership Training Series with Doyle Buehler Want to build and create a compelling competitive online brand presence using your existing digital assets? This webinar series is designed to help you understand what your audience is looking for, and how to improve and create the ultimate online brand experience to drive sales and leads. Every business online is different, yet there are some key fundamentals and tools that will assist you in creating a digital ecosystem that keeps your audience educated and entertained and more importantly, interested in what you do and how you do it. If you can’t deliver a valuable brand experience, you’re only 1 click away from them leaving you, forever. Based upon Doyle Buehler's award winning digital leadership and online strategy framework, this Online Brand Authority Webinar series will show you how to construct a comprehensive, integrated digital ecosystem that has all your online assets working together - strategy, social media, branding, websites, sales funnel, landing pages, content, advertising, SEO etc. It will show you exactly how to overcome the clutter of online, get clarity on what is really important, and become the digital leader and brand authority in your industry. Specifically designed to complement what you are already doing online to build your brand authority, you will get a step-by-step understanding over 2 webinars that kicks your complete online platform into high gear, with the tools and knowledge to really make things happen for your brand. Here is the 2 part break down of the Building Brand Authority Webinars: Webinar 1 - Rocking Your Digital Ecosystem Learn the 7 Disciplines of digital leadership for a successful online presence Create a digital strategy framework that connects your value with the needs of your online audience How to master your content and develop your voice online to deliver your core value Webinar 2 - Integrating and Escalating Your Kick-ass Online Platform How to connect and re-align your website across your entire online platform What you actually need for a working, qualifying, sales and leads funnel Creating influence beyond your immediate reach through focussed advertising and analytics The ultimate goal is that you will gain incredible clarity of what you need to be doing online to maximise your Brand Authority, and how to put all of your digital ecosystem pie together.

How To Catapult Your Online Business With Digital Leadership - Part 2 - Prese...

Doyle Buehler

Shifting The Axis: A New Model For Marketing And Sales Collaboration

G3 Communications

Does size really matter in digital marketing

Coman Fullard

Marketing Strategies from the Denver Digital Summit

Andrea Fryrear

Acquia_Adcetera Webinar_Marketing Automation.pdf

Acquia

For years pay-per-click has been a resourceful method allowing marketers to gain new website traffic and sales leads. But can you be sure you’re using this channel efficiently? The reality is, and many of us are guilty of this, we just throw money at this strategy in the vain hope it will work properly. Join us for this webinar if you want to learn about: How can you find out if you’re wasting money on PPC? What can you do to boost the ROI you’re seeing from this channel? Do you have a strategy behind the clicks that is going to optimise your conversion rate? How are you measuring the success of PPC?

Are you wasting your money on PPC

Spotler

Mobile Marketing in the CPA profession shares information and tips about the immediate and long-term mobile trends in the CPA profession. This deck covers: - Behavioral changes taking place due to mobile tech; - Best practices for collecting and analyzing data; - Stochastic models for conversion, targeting, and cross-selling; - Mobile strategies that integrate analytics; and the - Critical role of analytics in responding to customer needs.

Mobile Marketing in the CPA Profession

Becky Livingston

Discover the best practices and considerations for engagement marketing success! For digital transformation to be achieved, businesses need to think about their wider business strategies considering the people, processes and technology required to leverage an effective results-focused marketing strategy. This event from Marketo and digital consultancy partner, SuccessFlow, follows the trend of many marketers investing into marketing platforms with no digital strategy. Doing this can lead to wasted time and budget, and there is often limited ability to track success of your marketing automation investment.

Marketo and SuccessFlow event May 17

Marketo

View this #sps17 Webcast on-demand here: http://dg-r.co/2fXqvEW Join Paige Musto, Sr. Director, Corporate Marketing at Act-On Software as she walks you through six important steps that will help you jumpstart your 2018 marketing strategy and execution plan. Plus, learn the necessary tips to help you close out 2017 on a high note. Attendees will benefit by learning how to: ● Build effective campaign themes to support their marketing goals; ● Pull the levers needed to grow brand awareness and influence in the market; ● Identify the keys to successful reporting; ● Make an impact on the business by championing a big idea!

6 Steps to Building the Ultimate 2018 Marketing Plan

G3 Communications

Keep Your Customers Coming Back for More

Marketo

Similar a Live Webinar: Lead Nurturing Beyond the Email Inbox (20)

Generate UK Digital Marketing Strategy seminar 2012

Marketing Attribution Modeling

TechServe Webinar: Marketing for Where You Want to Be

Marketing for Where You WANT TO BE: 3 Proven Ways to Get Leads & Grow

Is your business ready for marketing automation?

Unleashing Your Growth - How Marketing Automation Can Streamline & Scale Your...

Integrated Marketing

BJ Mannyst b2b b2c marketing in the new normal.

Digital Lead Generation for Economic Development

How To Catapult Your Online Business With Digital Leadership - Part 2 - Prese...

Shifting The Axis: A New Model For Marketing And Sales Collaboration

Does size really matter in digital marketing

Marketing Strategies from the Denver Digital Summit

Acquia_Adcetera Webinar_Marketing Automation.pdf

Are you wasting your money on PPC

Mobile Marketing in the CPA Profession

Marketo and SuccessFlow event May 17

6 Steps to Building the Ultimate 2018 Marketing Plan

Keep Your Customers Coming Back for More

Más de LinkedIn

Better LinkedIn Campaign Planning - Return to Growth 2021

5 New Customer Engagement Strategies to Activate on LinkedIn

Get Started With Audiences on LinkedIn

COVID Marketing Impact & How Marketers Are Responding

Sample These LinkedIn Content Marketing Stats

How to Achieve Maximum Sales Efficiency (Infographic)

Get Closer to the Buying Committee

A Brief History of LinkedIn Sales Navigator

A Brief History of Advertising on LinkedIn

At LinkedIn, we’re driven by one mission: to create economic opportunity for every member of the global workforce. To do this, we’re helping organizations big and small grow their professional community through their LinkedIn Page, leading to more revenue, more jobs, and more people #inittogether to change the world. Join us to learn about the newest Pages features (such as Communities Hashtags, Content Suggestions, and Invite to Follow) and our best tips for making the most of your Page. You’ll get actionable advice on how to complete your Page for 30% more page views, how to post content that drives 2x the engagement, and tried-and-true strategies for growing your followers.

LinkedIn Pages: New Features to Drive Organic Growth on LinkedIn

How to Spark Meaningful Conversations and Measure Success

Mastering LinkedIn’s Targeting Capabilities

Maximize Your Messaging with LinkedIn

The Benefits of Objective-Based Advertising for Higher Ed

Aetna & LinkedIn Case Study

Mastering Lead Gen Forms for Higher Education

Say Hello to Objective-Based Advertising

Five Steps for Supercharging Your Economic Development Marketing in 2019

Más de LinkedIn (20)

Better LinkedIn Campaign Planning - Return to Growth 2021

5 New Customer Engagement Strategies to Activate on LinkedIn

Get Started With Audiences on LinkedIn

COVID Marketing Impact & How Marketers Are Responding

Sample These LinkedIn Content Marketing Stats

How to Achieve Maximum Sales Efficiency (Infographic)

Get Closer to the Buying Committee

A Brief History of LinkedIn Sales Navigator

A Brief History of Advertising on LinkedIn

LinkedIn Pages: New Features to Drive Organic Growth on LinkedIn

How to Spark Meaningful Conversations and Measure Success

Mastering LinkedIn’s Targeting Capabilities

Maximize Your Messaging with LinkedIn

The Benefits of Objective-Based Advertising for Higher Ed

Aetna & LinkedIn Case Study

Mastering Lead Gen Forms for Higher Education

Say Hello to Objective-Based Advertising

Five Steps for Supercharging Your Economic Development Marketing in 2019

Último

In the face of the news of Google beginning to remove cookies from Chrome (30m users at the time of writing), there’s no longer time for marketers to throw their hands up and say “I didn’t know” or “They won’t go through with it”. Reality check - it has already begun - the time to take action is now. The good news is that there are solutions available and ready for adoption… but for many the race to catch up to the modern internet risks being a messy, confusing scramble to get back to "normal"

No Cookies No Problem - Steve Krull, Be Found Online

DigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions

(Vivek)Call Us, 8448380779,Call girls in Delhi NCr – We Offer best in class call girls. escort Service At Affordable Price At low Rate with Space Night 8000 We Are One Of The Oldest Escort and Call girls Agencies in Delhi. You Will Find That Our Female Escorts Are Full Of Fun, Sexy And They Would Love Enjoy Your Company. We Have A Fantastic Selection Of Escort Ladies Available For In-Calls As Well As Out-Calls. Our Escorts Are Not Only Beautiful But All Have Great Personalities Making Them The Perfect Companion For Any Occasion. In-Call:- You Can Come At Our Place in Delhi Our place Which Is Very Clean Hygienic 100% safe Accommodation. Out-Call:- You have To Come Pick The Girl From My Place We Are Also Provide Door Step Services (Delhi Ncr, Noida, Gurgaon, Faridabad, Ghaziabad Note:- Pic Collectors Time Passers Bargainers Stay Away As We Respect The Value For Your Money Time And Expect The Same From You Hygienic:- Full Ac room And Clean Rooms Available In Hotel 24 * 7 Hourly In Delhi NCR More Details, With WhatsApp Number, +91-8448380779

BDSM⚡Call Girls in Sector 150 Noida Escorts >༒8448380779 Escort Service

Delhi Call girls

This session is designed to get back to the basics and focus on what will really drive traffic to you - your website and content. Join us for a transformative session where we'll redefine how you think about website effectiveness and digital marketing with your content. Discover how to leverage your website as the centrepiece of your marketing strategy, integrating SEO, automation, and content to drive meaningful results. This masterclass will highlight the importance of a well-optimized website and provide actionable strategies to turn your site and social media into a powerhouse for user engagement and conversion. Takeaways: Strategies for enhancing website engagement: Learn how to captivate your audience right from their first click with on-point design and user experience enhancements. Integrating tools for superior results: Unlock the potential of systems and platforms to refine your marketing efforts, freeing up your time to focus on your other priorities. Conversion-Optimized Content Development: Gain insights on creating cross-medium content that does more for you. This session will arm you with the knowledge and tools needed to transform your website into a core asset of your marketing strategy, driving both traffic and conversions.

Foundation First - Why Your Website and Content Matters - David Pisarek

DigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions

Situation Analysis | Management Company.

DanielaQuiroz63

Tucked away in the rare book collection of Yale University’s Beinecke Rare Book & Manuscript Library lies one of the most enigmatic and captivating artifacts known to historians and cryptographers—the Voynich Manuscript. This ancient book, dating back to the 15th century, has baffled scholars, linguists, and codebreakers for centuries with its indecipherable script and mysterious illustrations. The Voynich Manuscript is not merely a relic of the past; it is a riddle waiting to be solved, a portal into a world of unknown knowledge and secrets.

Unlocking the Mystery of the Voynich Manuscript

elizabethella096

SEO in a World of AI Presentation Description (150 words max): Author and Adjunct Professor Steve Wiideman presents a holistic masterclass on search engine optimization for the constantly changing search engine results. Learn how to prepare your website for generative AI, increase visibility in social search, and double-down on timeless SEO principles. Disciplines covered include technical SEO, content strategy and webpage optimization, off-page SEO, and optimizing for generative AI search. Key Takeaways: 1. Have a plan to prepare for search generative experience (SGE) 2. Discover techniques to be found in TikTok, Instagram, and YouTube for Gen Z and Gen Alpha 3. Get a foundation refresher for core SEO best practices in tech, content, and off-page SEO

SEO Master Class - Steve Wiideman, Wiideman Consulting Group

DigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions

Cash payment girl 9257726604 Hand ✋ to Hand over girl

Call girl Jaipur

When most people in the industry talk about online or digital reputation management, what they're really saying is Google search and PPC. And it's usually reactive, left dealing with the aftermath of negative information published somewhere online. That's outdated. It leaves executives, organizations and other high-profile individuals at a high risk of a digital reputation attack that spans channels and tactics. But the tools needed to safeguard against an attack are more cybersecurity-oriented than most marketing and communications professionals can manage. Business leaders Leaders grasp the importance; 83% of executives place reputation in their top five areas of risk, yet only 23% are confident in their ability to address it. To succeed in 2024 and beyond, you need to turn online reputation on its axis and think like an attacker. Key Takeaways: - New framework for examining and safeguarding an online reputation - Tools and techniques to keep you a step ahead - Practical examples that demonstrate when to act, how to act and how to recover

Turn Digital Reputation Threats into Offense Tactics - Daniel Lemin

DigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions

Brighton SEO April 2024 - The Good, the Bad & the Ugly of SEO Success

Varn

How to utilize calculated properties in your HubSpot setups

ssuser4571da

In her talk, Natalia will introduce the absolute essentials of the International SEO Strategy, Process and Execution. Through the 5 essential International SEO tools we will also learn about the international SEO mindset, which is no less important than the toolset itself. From troubleshooting, data analysis, rank tracking and improvement implementation, we will cover the must-haves between the tools, that at the same time, don't break the bank. Without going too far away from Google, we will touch base on tools that are also relevant to Baidu and Yandex SEO tasks. Never done any International SEO before? Perfect! This talk will equip you with actionable steps to go and try the international SEO approach yourself, for the very first time! A seasoned SEO expert who has done International in the past? Make sure your tools and approaches are up to date. As with any SEO area, International SEO is never boring.

Five Essential Tools for International SEO - Natalia Witczyk - SearchNorwich 15

SearchNorwich

Martal Group - B2B Lead Gen Agency - Onboarding Overview

Martal Group

BDSM⚡Call Girls in Sector 128 Noida Escorts >༒8448380779 Escort Service

Delhi Call girls

Leverage generative AI to further creativity and productivity in every marketing setting.Come learn how anyone — 🎨 graphic and 🖊️ copy consultants to CEOs — can Supercharge Creativity with Enterprise-Worthy Generative AI by designing AI systems to power their originality and 10x output. Key Takeaways: Learn new workflows and tools to leverage in marketing initiatives to be more creative — faster, better, and with further reach.Add meaningful video concepts to marketing initiatives and walk away with products and workflowsLearn the Man of the World Media Method for brand creation

Generative AI Master Class - Generative AI, Unleash Creative Opportunity - Pe...

DigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions

First Things First: Building and Effective Marketing Strategy Too many companies (and marketers) jump straight into activation planning without formalizing a marketing strategy. It may seem tedious, but analyzing the mindset of your targeted audiences and identifying the messaging points most likely to resonate with them is time well spent. That process is also a great opportunity for marketers to collaborate with sales leaders and account managers on a galvanized go-to-market approach. I’ll walk you through the methods and tools we use with our clients to ensure campaign success. Key Takeaways: -Recognize the critical role of strategy in marketing -Learn our approach for building an actionable, effective marketing strategy -Receive templates and guides for developing a marketing strategy

Digital Strategy Master Class - Andrew Rupert

DigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions

Making small changes to your website's text for A/B tests often disappoints. Moreover, catering to diverse audiences presents its own set of hurdles. With AI capabilities like GPTs, you can tackle this challenge head-on. However, GPTs come with a blank canvas - it's up to you to define their style. In this enlightening session, Brian Massey, Managing Partner at Conversion Sciences, will unveil the secrets to crafting precise, testable, and compelling copy that speaks directly to your site's diverse prospects. Learn how to put these strategies to the test on your homepage, landing pages, or eCommerce product pages for maximum impact.

The Science of Landing Page Messaging.pdf

VWO

Brand Strategy Master Class - Juntae DeLane

DigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions

BLOOM_April2024. Balmer Lawrie Online Monthly Bulletin

BalmerLawrie

In the annals of unsolved crimes, the Hinterkaifeck Murders stand as a haunting testament to the enigmatic and macabre. This chilling incident, which occurred in rural Germany in 1922, continues to captivate the imagination of investigators, historians, and true crime enthusiasts alike. The events that transpired at Hinterkaifeck, a remote farmstead located about 70 kilometers north of Munich, remain shrouded in mystery, with numerous unanswered questions lingering over the decades.

Unraveling the Mystery of the Hinterkaifeck Murders.pptx

elizabethella096

Branding strategies of new company .pptx

VikasTiwari846641

Live Webinar: Lead Nurturing Beyond the Email Inbox

2. 2 Lead Nurturing Beyond the Email Inbox

3. #BeyondtheInbox 3

5. 5 Lead Nurturing Is the Process of Building Relationships with Prospects Until They’re Ready to Buy

6. The 3-Martini Lunch: What Lead Nurturing Used to Be 6

7. 7 The Buyer’s Journey Has Changed… And So Has Lead Nurturing

8. 88 Marketing Takes Control of Lead Nurturing… And Has Built an Automated and Always-On Process

9. 99 Under the Marketing Department, Lead Nurturing Has Been Email Centric

10. 1010 Email’s Two Main Drawbacks: • 95% of Website Visitors Don’t Share an Email Address • 80% of Prospects Who Have Shared an Email Address Don’t Open Their Emails

11. 1111 That’s Why Marketers Are Embracing Multi-Channel Nurturing

12. 1212 The Building Blocks of Lead Nurturing Program

13. 1313 1. Develop Your Strategy. (Word to the Wise: Include the Sales Team).

14. 1414 2. Develop Personas.

15. 1515 3. Segment Your Audience.

16. 1616 4. Create Content Based on Your Audience Segments.

17. 1717 5. Optimize, Test, Measure.

18. 1818 6. Maintain a Clean, Updated Database.

19. 1919 7. Move Your Lead Nurturing Beyond Email.

21. AGENDA • The Email Challenge • Targeted Inbound Campaigns • Pre- and Post-Conversion Retargeting • Lead Nurturing 2.0 • Sales Nurturing 2015 © Copyright • Kuno Creative • All Rights Reserved • kunocreative.com

22. 2015 © Copyright • Kuno Creative • All Rights Reserved • kunocreative.com THE EMAIL CHALLENGE • Overwhelmed inbox • Stale contact database • Filters and black lists • Mobile majority – responsive? • Relevance and context?

26. 2015 © Copyright • Kuno Creative • All Rights Reserved • kunocreative.com TARGETED CAMPAIGN SaaS Marketing for CEOs • The Story of Shopify • Financial Survival and Growth • Inbound vs Growth Hacking • Secrets of SaaS Success

27. 2015 © Copyright • Kuno Creative • All Rights Reserved • kunocreative.com PROMOTION STRATEGY • Email to Technology Segment • Influencer Blog Post • Our Blog Posts • Social Media Promotion • LinkedIn/Native/Retargeting

33. B2B Lead Nurturing: Storytelling & Tech Andrew Hickey - Director of Digital Marketing, eCornell

34. What is lead nurturing? ● Encouraging a lead through the marketing and sales funnel ● Modern lead nurturing typically includes an automated component and is almost always focused around email. ● There are now an entire new class of lead nurturing tools, tactics and techniques.

35. Lead Nurturing & the New B2B Funnel From AncientPoint.com Traffic and leads will escape your funnel. The good thing is that you probably know where this is happening. Be ready to catch those leads with nurturing tactics.

36. Keys to Catching Leads ● tell a story - plan your narrative well ● understand your tech ● Go beyond email ● Don’t ignore email - smart messaging is crucial

37. Keys to Catching Leads Tell a story - plan your narrative well ● Plan Twice, Launch Once ● Diversity in medium and channel is crucial ● Be willing to change any narrative or tactic on the fly ● Use data to understand what’s working and what isn’t

38. Example - Impact of Smart Storytelling Plan Twice, Launch Once Diversity in medium and channel is crucial Be willing to change any narrative or tactic on the fly Use data to understand what’s working and what isn’t

39. Keys to Catching Leads Understand Your Technology ● Make sure you can track progress ● Not everyone needs a giant marketing stack ● Test your tech as you would test a new campaign ● Get useful data so you can optimize campaigns

40. Example - eC Lead Nurture Mktg Stack

41. Keep in mind... Not all lead nurturing is created equal.

42. Q&A

Notas del editor

Crash Course in Lead Nurturing
Add Diagram of Upper/Lower Funnel

Live Webinar: Lead Nurturing Beyond the Email Inbox

Recomendados

Recomendados

Más contenido relacionado

La actualidad más candente

La actualidad más candente (20)

Similar a Live Webinar: Lead Nurturing Beyond the Email Inbox

Similar a Live Webinar: Lead Nurturing Beyond the Email Inbox (20)

Más de LinkedIn

Más de LinkedIn (20)

Último

Último (20)

Live Webinar: Lead Nurturing Beyond the Email Inbox

Notas del editor