Case Study about Sage Limited on LinkedIn: Partnering on "Train your business brain" campaign Visit marketing.linkedin.com for more success stories.

1. Marketing Solutions
Business Brains
Sage Partners with LinkedIn on
‘Train Your Business Brain’ campaign
Background
Sage (UK) Limited, the leading business software and services provider, came together with LinkedIn for their first ever UK
partnership to promote Sage’s national Business Brains campaign, designed to help firms boost business skills and stay ahead
of the competition.
Objectives Results
Drive traffic to ‘Train your Business Brain’ site designed to LinkedIn Polls received 2,100 responses to 4
provide inspiration, mental stimulation and advice to UK placed questions
professionals and enable an ongoing dialogue.
LinkedIn was the 3rd largest upstream website
Promote Sage’s national Business Brains initiative amongst (after Google UK & ITV.com) and downstream
finance and accounting professionals and small to medium partner after Google and Sage, (Hitwise 2009)
businesses.
902 ‘Train your Business Brain’ entrants were
Promote Sage’s sponsorship of ‘The Krypton Factor’ to from in the LinkedIn League
professionals on LinkedIn.
Following on from the success in 2009, Sage is
looking to run the ‘Train your Business Brain’
campaign for 2nd successive year in 2010
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2. Strategy
‘Train Your Business Brain’ and LinkedIn site integration A LinkedIn Group generated discussion around business
plus promotion across the LinkedIn platform delivered skills, and allowed users to share results. Sage posted
scale to the target audience and enabled an ongoing questions for LinkedIn members and showcased insight
dialogue with users that outlived the media campaign. from nation-wide research on business success
Targeted advertising activity across the LinkedIn platform Sponsorship of the ‘Startups & Small Business’ Answers
drove traffic to trainyourbusinessbrain.com, where users section of LinkedIn aligned Sage with experts in business
could take part in mental agility tests
A LinkedIn homepage takeover coincided with the airing
Trainyourbusinessbrain.com and LinkedIn site of ‘The Krypton Factor’ to achieve maximum impact with
integration: a LinkedIn leaderboard enabled users to the LinkedIn UK audience
filter the results of the business IQ game, this linked back
to the LinkedIn Group ensuring longer term two-way
traffic
marketing.linkedin.com
Please contact your sales manager for more information.
©2010 LinkedIn Corporation. All other brands are trademarks of their respective owners. All rights reserved.