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Making the Connected School a Reality

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LinkedIn and Cornell discuss strategies for leveraging the power of LinkedIn to break down silos and build a more Connected school.

Publicado en: Marketing
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Making the Connected School a Reality

  1. 1. Making the Connected School a Reality ​Ira Amilhussin ​Sr. Marketing Manager, Higher Education ​LinkedIn #EDUCONNECT17
  2. 2. #EDUCONNECT17 The CHALLENGE
  3. 3. #EDUCONNECT17 STUDENTS ADMISSIONSMARKETING CAREER SERVICES IP / THOUGHT LEADERSHIP EDUCATION /FACULTY ALUMNI ENGAGEMENT ALUMNI DEVELOPMENT PROSPECTS / APPLICANTS ALUMNI Funds Raised Alumni Participation Places HiresPublications / Research Teaching / Transcripts ApplicationsQualified Inquiries Data is collected throughout the educational journey
  4. 4. #EDUCONNECT17 But educational institutions operate in siloes ALUMNI ENGAGEMENT ALUMNI DEVELOPMENT CAREER SERVICES CAREER SERVICES IP / THOUGHT LEADERSHIP EDUCATION /FACULTY ADMISSIONS MARKETING STUDENTS PROSPECTS / APPLICANTS ALUMNI
  5. 5. #EDUCONNECT17 LinkedIn is the SOLUTION
  6. 6. #EDUCONNECT17 MARKETING ALUMNI ENGAGEMENT ALUMNI DEVELOPMENT ADMISSIONS EDUCATION /FACULTY IP / THOUGHT LEADERSHIP CAREER SERVICES CAREER SERVICES With LinkedIn, departmental efforts can amplify and benefit from each others’ work
  7. 7. #EDUCONNECT17 The CONNECTED School
  8. 8. #EDUCONNECT17 MEDIAINSIGHTSTOOLS #EDUCONNECT17
  9. 9. #EDUCONNECT17 ​4 LinkedIn changes the shape of the marketing funnel Marketers’ focus LinkedIn impact area Branding & Content Convert to enrollments Convert to leads Graduate/complete the program Achieve meaningful employment MORE QUALIFIED, IN MARKET
  10. 10. #EDUCONNECT17 ​4 Marketers’ focus LinkedIn impact area See and click on ads Convert to enrollments Convert to leads Graduate/complete the program Achieve meaningful employment MORE ENROLLMENTS LinkedIn changes the shape of the marketing funnel
  11. 11. #EDUCONNECT17 ​4 Marketers’ focus LinkedIn impact area See and click on ads Convert to enrollments Convert to leads Graduate/complete the program Achieve meaningful employment HIGHER GRADUATION RATES LinkedIn changes the shape of the marketing funnel
  12. 12. #EDUCONNECT17 ​4 MEANINGFUL EMPLOYMENT Marketers’ focus LinkedIn impact area See and click on ads Convert to enrollments Convert to leads Graduate/complete the program Achieve meaningful employment LinkedIn changes the shape of the marketing funnel
  13. 13. #EDUCONNECT17 ​4 Marketers’ focus LinkedIn impact area See and click on ads Convert to enrollments Convert to leads Graduate/complete the program Achieve meaningful employment BUILDING A VIRTUOUS MARKETING CYCLE LinkedIn changes the shape of the marketing funnel
  14. 14. #EDUCONNECT17 A few forward thinking schools have already started

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