Using Data Analysis and Branding to Build Relationships

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Library Leadership & Management Association (LLAMA), American Library Association (ALA)

2008 Annual Conference American Library Association Program: Turn Numbers into Facts: Using Data Analysis and Branding for Fundraising Success.” Monday, June 30, 2008 from 1:30 p.m. – 3:30 p.m. Sponsored by FRFDS

Empresariales Educación

Using Data Analysis and
Branding to Build Relationships

The 2008 Annual Conference
American Library Association

Bonnie Thomas Ph D
Thomas, Ph.D.
BTS Research Consulting
Carroll Community College

Ho Do you Build Context?
How o B ild Conte t?

What do you
want to
know?

Collect
Creating Data
strategies to necessary
use results to answer
questions

Reporting out Analyze
on results Data

Using Data Analysis and Branding to Build Relationships

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