Presentation by Lisa Pecunia, owner of Avarra Solutions, on 8/10/10 to a group of small business owners and business professionals, on how to choose the best e-marketing approaches for your business.

1. E-Marketing For Small Business
Sunny Side Up Presentation
August 10, 2010
“What works for my type of business?”
E-Marketing Core
“Where are my customers?”
Principles
“How much time can I commit?”
1. Be Findable
“Where's the best bang for my buck?”
2. Be Credible
3. Be Actionable
E-Marketing Activities
MerchantCircle Analytics
Yelp Digg eZines
Keyword Research
Blogging Google Places
Twitter SEO
E-Mail Marketing Local Directories
LinkedIn Facebook
Podcasting Forums
YouTube Flickr
PPC Stumble
1 © 2010 Avarra Solutions, LLC | 10908 Courthouse Rd. #102-236, Fredericksburg, VA 22408 | 540.645.6910

2. E-Marketing For Small Business
Strive For Your E-Marketing “Sweet Spot”
What activities make sense for your business and your customers?
Be prepared to test and measure and revise, over and over.
Every business's Sweet Spot is unique.
Blogging
Social
Media
E-Mail
Marketing
2 © 2010 Avarra Solutions, LLC | 10908 Courthouse Rd. #102-236, Fredericksburg, VA 22408 | 540.645.6910

3. E-Marketing For Small Business
Key E-Marketing Strategies
● Define your goal: Expertise vs. Brand (Authenticity vs. Exposure)
● Develop buyer personas. Think like your customers.
● Results don't happen overnight. Be patient, have long term goals, but
stay agile.
● If you don't have time, consider outsourcing some of the work. (VAs are
great.)
● Develop an editorial calendar to help manage your schedule.
● Make appropriate technology choices.
● Don't hire your friend's cousin's neighbor's teenage son who “knows”
Internet marketing because he spends all day on Facebook.
● Have fun!
3 © 2010 Avarra Solutions, LLC | 10908 Courthouse Rd. #102-236, Fredericksburg, VA 22408 | 540.645.6910