The document discusses various projects and initiatives of the Lithuanian National Olympic Committee (LNOC) to promote sports and Olympic values in Lithuania. The LNOC runs several long-running educational programs for children to discover sports from a young age and develop into elite athletes. It also organizes the Lithuanian Olympic Team (LTeam) uniting the country's top athletes, as well as annual Olympic Day and Winter Festival events to motivate the public to participate in sports. The goal of all LNOC's activities is to raise new generations of Olympians and promote Lithuania's image worldwide through sports.

1. National Olympic
Committee of Lithuania
Activities map

2. Olympics
It is more than Olympic Games

3. It's – efforts, will power, and courage.

4. It’s a constant hard work.

5. It's – friendship, respect, and perfection.

6. For some it is more than just a sport.
It’s their life.

7. 206National Olympic
Committees
in the world

8. 1National Olympic
Committee
in Lithuania

9. Lithuania National
Olympic Committee

10. It is a non-governmental organization, that
takes care and protects professional athletes
and spreads Olympic ideas in Lithuania.

11. LNOC co-operators
SeimasMinistriesPresidency
Municipalities
Non-governmental
organizations
Private
sector

12. Our mission is to raise ever new
generations of Olympians.
We have been doing this for last 26 years.

13. The Olympic path
kindergartens / schools DISCOVER SPORTS

14. The Olympic path
kindergartens / schools DISCOVER SPORTS
additional sport activities /
schools TAKE AN INTEREST

15. The Olympic path
kindergartens / schools DISCOVER SPORTS
additional sport activities /
schools TAKE AN INTEREST
GET INVOLVED
sports clubs /
schools

16. The Olympic path
kindergartens / schools DISCOVER SPORTS
additional sport activities /
schools TAKE AN INTEREST
GET INVOLVED
sports clubs /
schools
IMPROVEsports federations

17. The Olympic path
kindergartens / schools DISCOVER SPORTS
additional sport activities /
schools TAKE AN INTEREST
GET INVOLVED
sports clubs /
schools
IMPROVEsports federations
WINOlympics

18. DISCOVER SPORTS
TAKE AN INTEREST
GET INVOLVED
IMPROVE
WIN
LNOC tasks
Lead up to the Olympics /
consolidate the image of Lithuania in the world
Promote sports heroes
Motivate

19. DISCOVER SPORTS
TAKE AN INTEREST
GET INVOLVED
IMPROVE
WIN
LNOC tasks
Lead up to the Olympics /
consolidate the image of Lithuania in the world
Motivate people to support the olympians
Motivate and involve people
Promote sports heroes
Motivate

20. Projects for children
DISCOVER SPORTS
TAKE AN INTEREST
GET INVOLVED
IMPROVE
WIN
Lead up to the Olympics /
consolidate the image of Lithuania in the world
Motivate people to support the olympians
Motivate and involve people
Promote sports heroes
Motivate

22. This is a festival for students,
like the Olympic Games, but for children.
It lasts throughout the whole school year.
The aim is to bring up future Olympians.
Motivate children to move actively, educate
them to be conscious, social and healthy.
Target group – 7+.
Students mostly; their teachers as well.
Lithuanian Schools games

23. for
11years in
Lithuania

24. 2final
stages
for
11years in
Lithuania

25. 24sports
disciplines
2final
stages
for
11years in
Lithuania

26. 1100schools
participating
2final
stages
24sports
disciplines
for
11years in
Lithuania

27. 200 000students from
Lithuania
2final
stages
24sports
disciplines
1100schools
participating
for
11years in
Lithuania

28.
Patron: President of
the Republic
of Lithuania
2final
stages
24sports
disciplines
1100schools
participating
200 000students from
Lithuania
for
11years in
Lithuania

29. Partners:
Ministry of Education
and Science
2final
stages
24sports
disciplines
1100schools
participating
200 000students from
Lithuania
Patron: President of
the Republic
of Lithuania
for
11years in
Lithuania

30. www.delfi.lt/lmz

31. Moments
from the
summer finals

32. Moments
from the
winter finals

33. DISCOVER SPORTS
TAKE AN INTEREST
GET INVOLVED
IMPROVE
WIN
Lead up to the Olympics /
consolidate the image of Lithuania in the world
Projects for children
Motivate people to support the olympians
Motivate and involve people
Promote sports heroes
Motivate

35. Olympic Generation
This is an educational program.
Competitions, seminars and various events for
children and their teachers are included.
The aim is to bring up not only Olympians in
sports, but also in life.
Also, to develop professional and social skills of
children and their teachers, to motivate to be active.
Target group – 4+.
Mostly pupils and teachers; partly – parents.

36. for
14years in
Lithuania

37. 1annual
congress
for
14years in
Lithuania

38. 15LNOC
events
1annual
congress
for
14years in
Lithuania

39. 200events in
schools
1annual
congress
15LNOC
events
for
14years in
Lithuania

40. 108schools and
kindergartens
1annual
congress
200events in
schools
15LNOC
events
for
14years in
Lithuania

41. 800teachers
1annual
congress
200events in
schools
108schools and
kindergartens
15LNOC
events
for
14years in
Lithuania

42. 20 000
children
1annual
congress
200events in
schools
108schools and
kindergartens
800teachers
15LNOC
events
for
14years in
Lithuania

43. 1annual
congress
200events in
schools
108schools and
kindergartens
800teachers
20 000
children
15LNOC
events
Partner:
Ministry of
Education
and Science
for
14years in
Lithuania

45. DISCOVER SPORTS
TAKE AN INTEREST
GET INVOLVED
IMPROVE
WIN
Lead up to the Olympics /
consolidate the image of Lithuania in the world
Influence field of projects
Motivate people to support the olympians
Motivate and involve people
Promote sports heroes
Motivate

46. DISCOVER SPORTS
TAKE AN INTEREST
GET INVOLVED
IMPROVE
WIN
Lead up to the Olympics /
consolidate the image of Lithuania in the world
Massive projects
Motivate people to support the olympians
Motivate and involve people
Promote sports heroes
Motivate

48. LTeam launch image campaign, 2013, (MILK agency):
https://www.youtube.com/watch?v=zmJOVptP92Y

49. LTeam unites 36 sports federations in Lithuania.

50. LTeam: unites the best
athletes of Lithuania.

51. LTeam is a new way to support sports.

52. The aim is to make the country widely
known and popularize sports in Lithuania.
LTeam creates the identity of Lithuania
on national and worldwide scale.
Target group – 16+.
General public.
LTeam

53. 26types of sports

54. 36sport
federations
26types of sports

55. average
age of
26,5
36sport
federations
26types of sports

56. 60/40ratio of
men / women
average
age of
26,5
36sport
federations
26types of sports

57. 241professional
athletes
average
age of
26,5
36sport
federations
26types of sports
60/40ratio of
men / women

58. 33 %athletes from
Vilnius
24 %athletes from
Kaunas
8 %athletes from
Klaipėda
8 %athletes from
Šiauliai 12 %athletes from
Panevėžys

59. annual growth
rate tendency of
7 %in LTeam’s
awareness*
known by
53 %of Lithuanians
67 %of people positively
perceives the name
LTeam*
13partners
* Based on the data of “Lithuanian population survey on sports”. Commissioned by LNOC;
carried out by the Budget Office of Lithuania and Great Britain, Ltd “Baltijos tyrimai” in 2015.
LTeam was
introduced in
2013

60. Partners of LTeam
Official partner of Lithuanian Olympic Team

61. Where can you meet LTeam?

62. Lteam video
The first collection for LTeam

63. The first collection for LTeam

64. The first collection for LTeam

65. DISCOVER SPORTS
TAKE AN INTEREST
GET INVOLVED
IMPROVE
WIN
Lead up to the Olympics /
consolidate the image of Lithuania in the world
Influence field of LTeam
Motivate people to support the olympians
Motivate and involve people
Promote sports heroes
Motivate

66. DISCOVER SPORTS
TAKE AN INTEREST
GET INVOLVED
IMPROVE
WIN
Lead up to the Olympics /
consolidate the image of Lithuania in the world
Synergy of projects
Motivate people to support the olympians
Motivate and involve people
Promote sports heroes
Motivate

67. DISCOVER SPORTS
TAKE AN INTEREST
GET INVOLVED
IMPROVE
WIN
Lead up to the Olympics /
consolidate the image of Lithuania in the world
LNOC events
Motivate people to support the olympians
Motivate and involve people
Promote sports heroes
Motivate

69. Olympic Day
This is the main event of National Olympic Committees.
This is a massive sports festival, that started on 1948.
It’s been going on for 27 years in Lithuania now.
Its aim is to motivate people to discover sports as a
plausible activity, let them know about different types of
sports, encourage them to move actively, introduce
Olympians to them.
Target group – the masses.
i.e. professional sportsmen, sports federations and clubs,
sports fans and devotees. A lot of attention for families.

70. Event involves masses:
elderly people,
children, professionals.

71. Partners, famous people
and even persons with
disabilities try out various
types of sports.

72. DISCOVER SPORTS
TAKE AN INTEREST
GET INVOLVED
IMPROVE
WIN
Lead up to the Olympics /
consolidate the image of Lithuania in the world
LNOC events
Motivate people to support the olympians
Motivate and involve people
Promote sports heroes
Motivate

74. LTeam Winter Olympic Festival
This is a winter version of the Olympic Day events.
It started on 2014, and now every year it takes place
in different cities. First two festivals were in Ignalina
and Druskininkai.
Its aim is to introduce various types of sports for
people, popularize winter sports, and encourage
physical activities.
Target group – the masses.
i.e. professional sportsmen, sports federations and
clubs, sports fans, any person who’s willing to do
sports. A lot of attention for children and families.

75. žof mood’as

76. DISCOVER SPORTS
TAKE AN INTEREST
GET INVOLVED
IMPROVE
WIN
Lead up to the Olympics /
consolidate the image of Lithuania in the world
LNOC events
Lietuvos sporto
apdovanojimai
Motivate people to support the olympians
Motivate and involve people
Promote sports heroes
Motivate

77. Lithuania Sport
Awards

78. These are a prestigious awards of the best athletes.
In 1994 the awards were held for the first time. Together
with the jury all Lithuanian people could vote for
the best athletes. In 2015 different nominations were
introduced and event went live on television.
The aim is to honour and popularize the best
Lithuanian athletes.
Partners:
Physical Education and Sports Department,
Anti-doping Agency, Lithuania's Sports Journalist Federation.
Lithuania Sport Awards

80. DISCOVER SPORTS
TAKE AN INTEREST
GET INVOLVED
IMPROVE
WIN
Lead up to the Olympics /
consolidate the image of Lithuania in the world
LNOC events
Coca-Cola
kalėdinis
karavanas
Lietuvos sporto
apdovanojimai
Motivate people to support the olympians
Motivate and involve people
Promote sports heroes
Motivate

81. Coca-Cola
Christmas
caravan

82. Coca-Cola Christmas caravan
This is a support project for schools in Lithuania.
Support is provided by LNOC, municipalities, various
enterprises, organizations, and society overall. Project
started in year 2000. LNOC became its partner in 2015.
Its aim is to help schools to create better conditions for
children to do sports.
Target group – the masses.
Lithuania’s schools, municipalities, governmental
organizations, and local communities are involved
in the project.

83. 43schools received a
support in 2014
5 000gift sets were given to
students in 2014 for
15years
in Lithuania

85. DISCOVER SPORTS
TAKE AN INTEREST
GET INVOLVED
IMPROVE
WIN
Lead up to the Olympics /
consolidate the image of Lithuania in the world
LNOC field of interests
Lietuvos sporto
apdovanojimai
Coca-Cola
kalėdinis
karavanas
Motivate people to support the olympians
Motivate and involve people
Promote sports heroes
Motivate

86. Motivate people to support the olympians
Motivate and involve people
Promote sports heroes
Motivate
DISCOVER SPORTS
TAKE AN INTEREST
GET INVOLVED
IMPROVE
WIN
Lead up to the Olympics /
consolidate the image of Lithuania in the world
Lietuvos sporto
apdovanojimai
Coca-Cola
kalėdinis
karavanas
Sports ecosystem

87. It works.
Therefore we cannot stop.

88. Summary

89. Lithuanian Olympic Team.
LTeam unites the best athletes of the country.
The aim – to make Lithuanian Olympic Team widely known
in the world and popularize sports in the country.
Target group – the masses, 16+.
From professional athletes to fans.
LTeam – it’s a symbol of unity, patriotism, and energy.
Sports festival for students.
The aim – raise future Olympians.
Target group – 7+.
200 000 children at the moment.
Symbolizes growing up, physical
activities, and friendship.
Educational program.
The aim – to bring up not only Olympians
of sports, but of life as well.
Target group – 4+.
20 000 children and 800 teachers at the
moment.
A symbol of overall growth,
improvement, and learning.
LNOC projects

90. LNOC events
Lithuanian Sport
Awards
Mini version of the Olympic
Games
Coca-Cola
Christmas
caravan
The aim:
its aim is to motivate people to discover sports as a plausible
activity, let them know about different types of sports, encourage
them to move actively, introduce
Olympians to them.
Target group – the masses:
professional sportsmen, sports federations and clubs, sports fans
and devotees. A lot of attention to children and families.
Mini version of the Winter
Olympic Games
Prestigious awards of
Lithuanian athletes
The aim:
to honour and popularize the
best sportsmen.
Target group:
the best athletes of the
country, sports
organizations, society.
A support project for
schools in Lithuania
The aim:
to help schools to create better
conditions to do sports.
Target group:
schools in Lithuania,
municipalities, governmental
organizations, society.

91. Events and projects during the year
01 02 03 04 05 06 07 08 09 10 11 12
SEMINARS
FINAL
STAGES
CONGRESS
FINAL
STAGES
SCHOOLS’
AWARDS
SEMINARS
LITHUANIAN
SPORT AWARDS
Coca-Cola
CHRISTMAS
CARAVAN
DRAW

92. 01 02 03 04 05 06 07 08 09 10 11 12
PARTNERS’
CUP
GOLF
TOURNAMENT
SPORTS
WEEK
SEMINARS
CONGRESS
SEMINARS
DRAW
FINAL
STAGES
FINAL
STAGES
LITHUANIAN
SPORT AWARDS
Coca-Cola
CHRISTMAS
CARAVAN
PARTNERS’
CUP
Events and projects during the year
SCHOOLS’
AWARDS

93. Contacts

94. Vitalijus Vasiliauskas
Director of Olympic Fund of Lithuania
e-mail vitalijus@ltok.lt
tel. +370 699 44 448
www.ltok.lt
www.facebook.com/LTeam
Contacts