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Social Media 101 - freevi
- 1. Social Networks 101 Presented by Morgan D. Waldron
- 2. Social Network Facts 96% of Millennials have joined a social network Fastest growing segment on Facebook is 55-65 year-old females Adults spend 15 plus hours per week online 50% of mobile internet in the UK is Facebook Facebook offers over 70 languages 95% of companies use Linkedin for recruitment 83% of all companies use Facebook 700,000 businesses have active Facebook pages Mashable.com
- 3. Types of Networks Community – Facebook & YouTube News Source – Twitter, Digg, Stumble Upon & Delicious Location Applications – Facebook Places, Foursquare & Whrrl Website Publication – Websites & Blogs
- 4. 10 Rules of Social Media Know what you’re talking about Always be transparent Be yourself Post frequently Add value Respond Listen Learn from your mistakes Be external Have fun Build REAL relationships
- 6. 65 million tweets per day
- 7. Twitter search gets 600 million queries per day
- 8. 2-3 Twitter accounts activate every second
- 10. YouTube Facts YouTube is the 2nd largest search engine in the world Average online viewer watches 12.2 hours of online video per month 4th most visited site on the internet #1 YouTube Video: Justin Bieber - Baby ft. Ludacris with 374,403,983 views Every minute, ten hours of video is uploaded to YouTube
- 11. Tips for finding brand advocates Find your audience by listening and monitoring all networks Identify your goals & be specific Define success and set your metrics Evaluate tools and technology first Don’t forget to listen internally Quality not quantity Accept that you’ll make mistakes Determine how you will respond to negative comments
- 12. Twitter 101 145 character limit including links, pictures, and videos Pictures and videos can only be shared in link form (you must click the link to see the content) Twitter news feed is constantly updated unlike Facebook’s popularity format where you can see someone’s post from yesterday Monitor your brand via Twitter search Use third party applications to set up streams that monitor multiple keywords Build lists by using the ‘Who to Follow’ feature
- 13. Facebook 101 Top 5 Facebook Pages & Apps Facebook (28,590,811) Texas Hold’em Poker (28,338,081) Michael Jackson (24,475,809) Facebook iPhone app (52,705,156) Farmville app (53,939,978) Businesses need to create fan pages to maximize their strategy Status updates limited to 420 characters and photos, links, videos attached Fan page names & URLs are permanent You cannot control who ‘Likes’ your fan page Customize your fan page with custom tabs – see Ivonka Trump page Facebook ads will provide high visibility at low cost Facebook should never be linked to Twitter Create a social media policy for all employees Define your key words and target demographics Monitor your competition to ensure competitive advantage Utilize the insights, listing & notes features Identify industry leaders and advocates to build lists Fan pages are not profiles and have no password – only administrators
- 14. YouTube 101 183 million U.S. users watched online video Over 30.3 billion videos viewed online in May 2010 Video Content is the most commonly shared multimedia Determine goals for the channel Create emotional ties in your videos about the brand Provide entertaining content Subscribe to your competitors Monitor results by tracking views and sharing on other networks
- 15. Other Networks Mobile Applications Linkedin Digg Stumble Upon Foursquare Flicker MySpace Online Forums Custom Communities
- 16. Questions? Great Resources: Mashable.com SocialMediaExaminer.com TechCrunch.com Facebook.com/LVSocialMedia Please send any questions to Morgan@langdonflynn.com
Notas del editor
- All stats are referenced from the Kodak ‘SOCIAL MEDIA TIPS’Link to Mashable.com – source for graph: http://mashable.com/2010/05/13/facebook-facts-infographic/
- - Communities allow the interaction of comments between two or more users as well as multimedia sharing- News Sources do not allow comment threads or topics to be easily shared because they are trying to provide news only – ie. Status updates are limited or nonexistent Location Applications must be used on a smart phone and are tracked with GPS location. These networks are similar to Facebook as you can post ‘status updates’ but you cannot post photos or videos..Blogs have the highest ----
- the ‘Who to Follow’ feature is a random list that you cannot buy into. It is compiled from algorithims based on who you currently follow on twitter.
- Apps are different from pages because they provide games and their numbers are based on monthly usersTo set your custom URL visit www.facebook.com/username Employees represent your brand on their social networks, so creating a social media policy for employees to follow on their personal networks and the brands networks should be your first priority when considering a social media campaignFacebook should never be linked to Twitter – these are two completely different networks and require different messagesUtilize the insights, listing & notes features- even if you don’t want to know everything about them, these are three features you should review on your personal page.
- Allow ‘subscriptions’ of your competitors – you need to follow their online efforts and you want them to know you’re paying attentionLink to YouTube Stats: http://mashable.com/2010/06/24/the-average-youtube-user-watched-100-videos-in-may-stats/
- Mobile apps are content consumed via text message – this is available to a larger market because it includes those who do not have smart phones.There are a lot of networks out there so first determine where your target market is and then develop your social networking strategy