Culture Track is the largest national study focused exclusively on the ever-changing attitudes and behaviors of U.S. cultural consumers.
Developed by LaPlaca Cohen and fielded six times since 2001, Culture Track is product of over a decade of research and dedication to producing a current, highly-actionable resource for the leading cultural organizations across the nation.
WHAT’S NEW IN 2014?
The newest edition of Culture Track arrives at a pivotal moment for cultural organizations nationwide. Audience behaviors and expectations are changing rapidly, driven by ever-multiplying and diversifying options for spending leisure time, and by technological developments that are fundamentally altering the way we interface with our world.
In recognition of this unique moment, LaPlaca Cohen is continuing its commitment to and history of ongoing innovation by extending the boundaries of Culture Track in scope and focus. Culture Track now delves deeper than ever before into not only the “WHO?” of cultural participation—but also the “HOW?” and the “WHY?” With a focus on pushing research into substantive action, LaPlaca Cohen also uses their depth of experience working for cultural clients, and the past fifteen years of conducting Culture Track to blur the boundaries between qualitative and quantitative analysis, adding a layer of interpretation and analysis that can be be used for strategic decision making and initiatives across the cultural sector.