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La �cuola
Open �ource
Alessandro
Tartaglia
—
Design della
Comunicazione
—
16 gen 2017
The process
is the project
La �cuola
Open �ource
Alessandro
Tartaglia
—
Design della
Comunicazione
—
16 gen 2017
The process
is the project
—
Iterative design
systems / processes
La �cuola
Open �ource
Alessandro
Tartaglia
—
Design della
Comunicazione
—
16 gen 2017
1
What is
a Blueprint?
—
A blueprint for something
is a plan or set of proposals
that shows how it is expected
to work.
La �cuola
Open �ource
Alessandro
Tartaglia
—
Design della
Comunicazione
—
16 gen 2017
What is
a Blueprint?
—
A blueprint of an architect’s
building plans or a designer’s
pattern is a photographic print
consisting of white lines on a
blue background.
La �cuola
Open �ource
Alessandro
Tartaglia
—
Design della
Comunicazione
—
16 gen 2017
What is
a Blueprint?
—
Blueprints contain all of the
information that is needed to
build or make something.
La �cuola
Open �ource
Alessandro
Tartaglia
—
Design della
Comunicazione
—
16 gen 2017
What is
a Blueprint?
—
A genetic blueprint is a pattern
which is contained within all
living cells.
La �cuola
Open �ource
Alessandro
Tartaglia
—
Design della
Comunicazione
—
16 gen 2017
What is
a Blueprint?
—
This pattern decides how the
organism develops and what it
looks like.
La �cuola
Open �ource
Alessandro
Tartaglia
—
Design della
Comunicazione
—
16 gen 2017
What is
a Blueprint?
—
A detailed plan of action.
A model or prototype.
La �cuola
Open �ource
Alessandro
Tartaglia
—
Design della
Comunicazione
—
16 gen 2017
What is
a Blueprint?
—
A blueprint is a guide for
making something — it’s a
design or pattern that can be
followed.
La �cuola
Open �ource
Alessandro
Tartaglia
—
Design della
Comunicazione
—
16 gen 2017
What is
a Blueprint?
—
Want to build the best tree
house ever?
Draw up a blueprint and follow
the design carefully.
La �cuola
Open �ource
Alessandro
Tartaglia
—
Design della
Comunicazione
—
16 gen 2017
What is
a Blueprint?
—
Something intended as
a guideline for making
something else
La �cuola
Open �ource
Alessandro
Tartaglia
—
Design della
Comunicazione
—
16 gen 2017
What is
a Blueprint?
—
a series of steps to
be carried out or goals
to be accomplished.
La �cuola
Open �ource
Alessandro
Tartaglia
—
Design della
Comunicazione
—
16 gen 2017
2
Design
definitions
What does “design” mean?
La �cuola
Open �ource
Alessandro
Tartaglia
—
Design della
Comunicazione
—
16 gen 2017
“Industrial Design is
a strategic problem-solving
process that drives innovation,
builds business success and
leads to a better quality of life
through innovative products,
systems, services and
experiences.”
At the 29th General Assembly in Gwangju, South Korea
La �cuola
Open �ource
Alessandro
Tartaglia
—
Design della
Comunicazione
—
16 gen 2017
Industrial Design is a strategic problem-solving process that drives
innovation, builds business success and leads to a better quality of life
through innovative products, systems, services and experiences. Industrial
Design bridges the gap between what is and what’s possible.
It is a trans-disciplinary profession that harnesses creativity to resolve
problems and co-create solutions with the intent of making a product,
system, service, experience or a business, better. At its heart, Industrial
Design provides a more optimistic way of looking at the future by reframing
problems as opportunities. It links innovation, technology, research, business
and customers to provide new value and competitive advantage across
economic, social and environmental spheres.
Industrial Designers place the human in the centre of the process.
They acquire a deep understanding of user needs through empathy and
apply a pragmatic, user centric problem solving process to design products,
systems, services and experiences. They are strategic stakeholders in the
innovation process and are uniquely positioned to bridge varied professional
disciplines and business interests. They value the economic, social and
environmental impact of their work and their contribution towards
co-creating a better quality of life.
At the 29th General Assembly in Gwangju, South Korea (extended version)
La �cuola
Open �ource
Alessandro
Tartaglia
—
Design della
Comunicazione
—
16 gen 2017
For digital humanists,
design is a creative practice
harnessing cultural, social,
economic, and technological
constraints in order to bring
systems and objects into the
world.
La �cuola
Open �ource
Alessandro
Tartaglia
—
Design della
Comunicazione
—
16 gen 2017
Design in dialogue with
research is simply a technique,
but when used to pose and
frame questions about
knowledge, design becomes an
intellectual method.
La �cuola
Open �ource
Alessandro
Tartaglia
—
Design della
Comunicazione
—
16 gen 2017
In the hundred-plus years
during which a self-conscious
practice of design has existed,
the field has successfully
exploited technology for cultural
production, either as useful
design technologies in and
of themselves, or by shaping
the culture’s technological
imaginary.
La �cuola
Open �ource
Alessandro
Tartaglia
—
Design della
Comunicazione
—
16 gen 2017
As Digital Humanities both
shapes and interprets this
imaginary, its engagement
with design as a method of
thinking-through-practice
is indispensable.
La �cuola
Open �ource
Alessandro
Tartaglia
—
Design della
Comunicazione
—
16 gen 2017
Digital Humanities is a
production-based endeavor
in which theoretical issues
get tested in the design
of implementations, and
implementations are loci
of theoretical reflection and
elaboration.
(Burdick et al. 2012, 13).
La �cuola
Open �ource
Alessandro
Tartaglia
—
Design della
Comunicazione
—
16 gen 2017
3
Design Based
Research
What does “design based
research” mean?
La �cuola
Open �ource
Alessandro
Tartaglia
—
Design della
Comunicazione
—
16 gen 2017
“Design-based research
is not so much an approach
as it is a series of approaches,
with the intent of producing new
theories, artifacts, and practices
that account for and potentially
impact learning and teaching
in naturalistic settings”.
Sasha Barab, Kurt Squire
La �cuola
Open �ource
Alessandro
Tartaglia
—
Design della
Comunicazione
—
16 gen 2017
According to Reeves (2000:8), Ann Brown (1992) and Alan Collins (1992) defined
critical characteristics of design experiments as:
—	 addressing complex problems
in real contexts in collaboration
with practitioners,
La �cuola
Open �ource
Alessandro
Tartaglia
—
Design della
Comunicazione
—
16 gen 2017
—	 integrating known and
hypothetical design-principles
with technological affordances
to render plausible solutions to
these complex problems, and
conducting rigorous and
reflective inquiry to test and
refine innovative learning
environments as well as to
define new design-principles.
La �cuola
Open �ource
Alessandro
Tartaglia
—
Design della
Comunicazione
—
16 gen 2017
According to the Design-Based Research Collective (2003):
—	
First, the central goals
of designing learning	
environments and developing
theories or “prototheories”
of learning are intertwined.
La �cuola
Open �ource
Alessandro
Tartaglia
—
Design della
Comunicazione
—
16 gen 2017
According to the Design-Based Research Collective (2003):
—	
Second, development and
research take place	through
continuous cycles of design,
enactment, analysis, and
redesign.
La �cuola
Open �ource
Alessandro
Tartaglia
—
Design della
Comunicazione
—
16 gen 2017
According to the Design-Based Research Collective (2003):
—	
Third, research on designs must
lead to sharable theories that
help communicate relevant
implications to practitioners
and other educational designers.
La �cuola
Open �ource
Alessandro
Tartaglia
—
Design della
Comunicazione
—
16 gen 2017
According to the Design-Based Research Collective (2003):
—	
Fourth, research must account
for how designs function in
authentic settings. It must not
only document success
or failure but also focus on
interactions that refine our
understanding of the learning
issues involved.
La �cuola
Open �ource
Alessandro
Tartaglia
—
Design della
Comunicazione
—
16 gen 2017
4
What is not DBR ?
For example:
—	
Single case one-shot field studies
of various sorts;
User centered technical
implementation studies that
do not document output
of various cycles
La �cuola
Open �ource
Alessandro
Tartaglia
—
Design della
Comunicazione
—
16 gen 2017
What is not DBR ?
For example:
—	
Studies that do not produce
design rules as output.
Studies that are vague about
educational workflows, etc. I.e.
the ones that do not use any
kind of semi-formal modeling.
La �cuola
Open �ource
Alessandro
Tartaglia
—
Design della
Comunicazione
—
16 gen 2017
5
In other words:
—	
In other words: Studies that
neither precisely describe
a design, nor its mechanics,
nor its “making”, nor contextual
variables that make it work.
La �cuola
Open �ource
Alessandro
Tartaglia
—
Design della
Comunicazione
—
16 gen 2017
There is no
final result, only a
continuous succession
of phases.
K.Lynch, The image of the city, MIT Press
La �cuola
Open �ource
Alessandro
Tartaglia
—
Design della
Comunicazione
—
16 gen 2017
The process
is the project.
Interactive, iterative and flexible
design/research processes.
La �cuola
Open �ource
Alessandro
Tartaglia
—
Design della
Comunicazione
—
16 gen 2017
Thank You.
Now 15 min to have a break.

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