This presentation was given at the 5th Annual GTCC Small Business Summit to the startup track for small businesses. The goal is to think about the entire marketing plan from the font to the color choice and then on to the actual social media that is used to promote the brand.
4. What is Marketing?
The American Marketing Association defines
marketing as "the activity, set of institutions, and
processes for creating, communicating, delivering,
and exchanging offerings that have value for
customers, clients, partners, and society at large."
10. 3
Create an Editorial Calendar
oWhen are you going to post?
oWhat are you going to post?
oHow often you are going to
post?
TIPS
Think about holidays when promoting
Check local business events & calendars
Use pop-culture to tie it into the message
11. 4
Find the Best Times to Post
Automate Basic Messages
oIFTTT.com
oBufferApp.com
oTwuffer.com
oDlvr.it
oGremln.com
TIPS
Remind yourself with your own calendar
Set reminders in your phone