Review of the genesis of an innovative sports project in the city of Barcelona. INTRO: What sailing is. PHASE I: Genesis. The “building” PHASE II: Market’s analysis Strategic plan conclusions PHASE III: Action proposals. Vela.cat as a project PHASE IV: Opportunities. Our vision PHASE V: Project’s building process ¿What is BISC? Public Our offer Innovation & Technology TODAY: “Citius, Altius, Fortius”.

1. BARCELONA INTERNATIONAL SAILING CENTER
“LIQUID OPPORTUNITIES”
Barcelona, May 23rd 2012

2. PRESENTATION
l.tutzo@vela.cat
http://es.linkedin.com/in/laiatutzo
@laiatutzo
www.laiatutzo.com

3. Presentació BISC Essentials_Oportunitat Líquida 3
INTRO: What sailing is.
PHASE I: Genesis. The “building”
PHASE II: : Market’s analysis
Strategic plan conclusions
PHASE III: Action proposals. Vela.cat as a project
PHASE IV: Opportunities. Our vision
PHASE V: Project’s building process
¿What is BISC?
Public
Our offer
Innovation & Technology
TODAY: “Citius, Altius, Fortius”.
AGENDA

4. PHASE I:
GENESIS. THE “BUILDING”
Presentació BISC Essentials_Oportunitat Líquida 4

5. 1992: Barcelona Olympic Games. New infrastructures: Port Olímpic.
“BARCELONA SPORTS”
1998: FCV’s President becomes Director National Sports Council
1999: “Barcelona Nautical Center” initiative.
2004: “Fòrum de les Cultures”. New infrastructures: Fórum
2007: Architectonic Project is approved
2008: Funds come from National Council. Start of the works.
2009: Winner bid of 2012 World Championship Organizers
2010: End of the works. Business Plan.
2011: ….
Presentació BISC Essentials_Oportunitat Líquida 5
Cronology

6. PHASE II:
ANALYSIS & DIAGNOSIS
STRATEGIC PLAN
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7. High investment in time and money at the beginning of practice.
Conclusions. Strategic Plan
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The offer does not meet the characteristics, needs and development of demand.
The interest for sailing sports events is very low (including mainstream media).
National and international “sporting successes” (podiums) below the expected.
The “general profile” of sailor have low interest in the official competition
Sailing practice is “rare” among population (low frequency practice)
MARKET
OFFER:

8. PHASE III:
ACTION! VELA.CAT PROJECT
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9. Three groups and two areas of activity. Objectives
9Presentació BISC Essentials_Oportunitat Líquida
Vela.cat Universe
“To lead”
“To be closer”

10. National and international projection.
New center . High performance. Leadership and
innovation
Among 300,000 people live more than 800
sporting events annually that are organized in 50
yacht clubs.
“Catalan Sailing School” allows a group of more
51,000 students in 400 schools the approach to
the sport.
200,000 fans of sea & wind in Catalonia.
1 million people spectators at beaches of
Catalonia.
360º project: for everyone
10Presentació BISC Essentials_Oportunitat Líquida
Vela.cat Universe

11. Development strategy
1
Further penetration of sailing
as a sport practice
More navigation
3 More sports participation
TO BE CLOSER
2
Initiation and sports
practice
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El Món Vela.cat

12. Catalan Sailing School: An "easy access“ network
54 schools
51.000 students per year
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Vela.cat Universe

13. TO LEAD
Three disciplines with a single goal
Competition & Elite
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Vela.cat Universe
Olympic Sailing
& International
Classes
America’s Cup &
professional
circuits
Offshore Sailing
Non- professional sailors Base

14. INNOVATION & LEADERSHIP
14Presentació BISC Essentials_Oportunitat Líquida
Vela.cat Universe

15. PHASE IV:
OPPORTUNITIES. OUR VISION
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16. CHANGING
FACTORS
Several factors draw a
proper context to lead a
change in the sailing
competitions:
•Redefinition of the model
(we sail and we sell sailing)
against current trends
among other competitive
sports offer. External
perception of traditional
sport and sedentary.
•Small interest in sailing
competition. “Extra-tech”
and unattractive to the
viewer.
•New professional groups
(national and international
sailors) 16
Opportunities of innovation
ORIGIN
PROFESSIONAL
AMATEUR /
NON PROFESSIONAL
Presentació BISC Essentials_310810
Some factors show clear future opportunities:
•Sports' nature. In real-world emotions. Chances to align with industry to emerging,
dynamic and natural: "Outdoor Sports". Its visual potential.
•Poor technology engagement ("Sport Science") on the specific sports performance
analyzing process.
•Current boats offer is more affordable and pointing re-directionable to different
profile needs. Emphasizing young target groups.
•Facilities not designed to
fulfill the athletes “point
of view”
•To promote the
connection between our
three unconnected
“sailing micro-worlds”.

17. LOCAL FACTORS OF
CHANGE
Lack of high level
international sports results
in professionals disciplines
in last years
The “escape”of talent
A new generation of
"champions"
Lack of effectiveness of the
logistics system's currently
used.
17
Local Context
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BISC shall complement the work of Catalan yacht clubs and their coaches and
technicians, offering solutions that integrate the needs of the athletes an added value
compared to the current offer with the ultimate goal of improving their performance
and the achievement of sporting success.
Nou projecte de Tecnificació Esportiva
FCV / 2011 - 2016

18. PHASE V:
PROJECT’S BUILDING PROCESS
Presentació BISC Essentials_Oportunitat Líquida 18

19. “Your best partner for
sail-success”
19
What’s BISC?
Presentació BISC Essentials_310810
It's an International high performance training Center located at the “Parc del Forum”
in Barcelona, and specialized on sailing and other water sports.
Our aim is to provide sailing athletes, coaches and industry's professionals the tools to
improve their training session methods, maximizing their efficiency and opportunities
to reach their goal of success. The incorporation of technology solutions to various
training programs, encourage knowledge transfer. 2.0 TRAINING CENTER
Our mission includes the transfer of knowledge between different sectors of the
sailing world, offering athletes a multi disciplinary platform, global and international
with a broad portfolio of services to help study and improvement of industry knowledge
and encourage the growth of the sport of sailing around. SAILING UNIVERSITY

20. 20
Target
Presentació BISC Essentials_310810
Athletes
The International Sailing Centre delivers its services to athletes, coaches and
independent professionals or amateur sailing discipline joining the same target;
COMPETITION.
The main way to get the excellence are coaches
and sector’s experts. We will give them tools to
increase the efficiency in their job, with the
main goal to improve the athletes
performance.
MAIN TARGET
SECONDARY
TARGET
ELITE
SAILOR
S
SAILORS
We offer services (to the coach) for the athlete.

21. Offer creation process:
The offer incorporates
innovative services that will
revert directly into a more
efficient analysis, and
technical tools to provide
insight into each area of
training.
This method lives in
constant review of the
needs of our athletes.
21
Services: understanding of athlete’s needs
Presentació BISC Essentials_310810
Strategic offer Functional offerStrategic offer Functional offer
1. Athletes’ needs survey. Benchmark
2. New offer (services)

22. “We believe in sport
science”
22
Innovation and technology
Presentació BISC Essentials_310810
Numerical analysis of static
and dynamic performance
systems
Audiovisual support
Sailing is a sport by definition positioned at the forefront.
The boats are nowadays precision instruments and technology plays a key role
in athletic success.
The incorporation of technological tools already exist in other areas and
the development of several innovative systems will improve efficiency in
the performance analysis and study of new training methods in the marine
environment.
Areas of knowledge
Meteorology and Climatology
Real-time data and forecasts

23. “Technological
architecture”
23
Architecture and facilities
Presentació BISC Essentials_310810
Upto93Athletes
RESIDENCE
AND DINING
ROOM
350m2en3volums
FITNESS AND
WELLNESS
CENTER
4.400m2
OUTDOOR
SPACE AND
BERTHING
AREA
Audiovisualtechnology
STUDY AND
ANALYSING
ROOMS
OutdoorCircuits&swimmingpool
“SWIMMING
AREA” AND
FORUM
PARK

24. # Capacity (athletes per year / units per use) 10.000
# Public at “Parc del Fórum” (in pax) 2 milions
# International teams training with us (2012) 30
# Total project’s budget (in €) 9.3 milions
# Public grant (in €) 4 milions
# Estimated revenues on first year (in €) 1.2 milions
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Numbers

25. PHASE VI: TODAY
CITIUS, ALTIUS, FORTIUS
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26. BARCELONA WORLD CHAMPIONSHIPS 2012
“THE BEST EVENT EVER”. IN PORT RACE
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27. BARCELONA WORLD CHAMPIONSHIPS 2012
“THE BEST EVENT EVER”. HIGH-LIGHTS DAY 5
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28. BARCELONA WORLD CHAMPIONSHIPS 2012
“THE BEST EVENT EVER”. THE END
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29. 29Presentació BISC Essentials_Oportunitat Líquida
Thanks for your visit. Enjoy Barcelona!