2. Addison Whitney Background
Addison Whitney is global brand consultancy specializing in verbal
branding, visual branding, and brand strategy consulting. Founded in
1991, th experts at Addi
the t t Addison Whitney have over 17 years of experience
Whit h f i
creating and developing some of the world’s leading brands. Our client-
driven approach is proven and our process is tailored to meet the unique
needs of each project.
project
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3. Addison Whitney Capabilities
Brand Strategy Analysis & Development
Brand Architecture & Nomenclature Strategy Consulting
Brand Positioning & Key Messaging
Brand Assessment
B dA t
Verbal Branding
Creative Name & Tagline Development
g
Global Legal Prescreening
Global Linguistic Evaluation
Global Name Validation Research
Visual Branding
Corporate & Product Logo Design
Visual Brand Hierarchy
Stationery & C ll
Si Collateral S
l Systems
Package Design
Global Brand Standards Programs
Website Design
g
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5. Verbal Branding
Pfizer Kraft
PocketPaks® Cakesters®
Procter & Gamble Cadillac
UnderJams® Escalade®
Campbell's Microsoft
Soup at Hand® Outlook ®
Wachovia Motorola
way2save ® MOTOTRBO ®
New York San Francisco Munich Charlotte Tokyo (coming soon)
9. To learn more about Addison Whitney
New York San Francisco Munich Charlotte Tokyo (coming soon)
10. Contact Us
To learn more about Addison Whitney
contact:
Laine Beyerl
Li B l
Marketing Assistant, Addison Whitney
11006 Rushmore Drive Suite 350
Charlotte, NC 28277 USA
,
Tel. (704) 347-5700 ext. 246
lbeyerl@addisonwhitney.com
www.addisonwhitney.com
www.brandsalsa.com
www brandsalsa com
New York San Francisco Munich Charlotte Tokyo (coming soon)
