This session will show you exactly how to get your courses to the top of Google’s search results, without having to break the bank paying for advertising spots, even if you know absolutely nothing about digital marketing! Watch Now!

1. 3 Brilliant Ways Proven To Get Your
Online Courses To The Top Of Google
Presented by: Ryan Pirzek & Stewart Rogers

2. Presenters
Stewart Rogers - Presenter
Ryan Pirzek - Presenter

3. 3 Agenda
● What is SEO
● Tools
● Major Rank Factors
○ Relevance
○ Backlinking
○ Usability
● Lambda Suite Demo (Stewart)

4. What is SEO
and why should I care
4

5. • Google's objective
• Why it matters
5
SEO: Search Engine Optimization
What is SEO
https://backlinko.com/google-ctr-stats
https://www.google.com/search/howsearchworks/algorithms/

6. •
6
The sad truth about your content
What is SEO
https://ahrefs.com/blog/search-traffic-study/

7. Tools
used in this presentation
7

8. • An SEO Tool
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• https://ahrefs.com/
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•
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• Google Sheets
• Answer the Public https://answerthepublic.com/
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A list of tools used in this presentation
Tools
https://ahrefs.com/blog/search-traffic-study/

9. Major SEO Rank Factors
Relevance, PageRank, and Usability
9

10. •
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–
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–
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This is how Google tells what topics are contained
within your content
Relevance
https://ahrefs.com/blog/search-traffic-study/

11. •
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•
•
•
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This is how Google tells how high quality your
content is.
Quality / PageRank

12. •
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These are a suite of metrics that tell Google users
find your content useful and usable.
Usability
https://blog.stackpath.com/improve-google-ranking-cdn/

13. Tactics for demonstrating to search engines
Relevance
13

14. • root topic
subtopics
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•
•
•
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•
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A way to think about and organize content to
make it easy for search engines
The Content Clustering Model
https://blog.stackpath.com/improve-google-ranking-cdn/

15. Content clusters have:
15
It’s made up of….. well, different kinds of content.
The Content Clustering Model
https://blog.stackpath.com/improve-google-ranking-cdn/
And most importantly:

16. 16 The Content Clustering Model
https://blog.stackpath.com/improve-google-ranking-cdn/
Anchor
Blog
Blog
Webinar
White paper
Infographic
The course you’re selling
Kinda looks like

17. 1.
-
2.
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Selecting keywords that range from low traffic /
high buying intent to high traffic / broad topic is
the key.
Keyword Selection
https://blog.stackpath.com/improve-google-ranking-cdn/

18. 1.
2.
3.
- 4 - 6
- 10 - 15
- 1 - 3
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50+
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Things to consider
Keyword Selection
https://blog.stackpath.com/improve-google-ranking-cdn/

19. Quality
according to Google's Algorithm
19

20. 20
Back to this:
PageRank
●
● BUT
●
But how important are links
and how do I get them?

21. 21
If your content is awesome, people will link to it.
But here are the hacks:
Build High Quality Linkable Assets
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https://marketing.buzzsumo.com/link-study/
https://www.orbitmedia.com/team/andy-crestodina/

22. 22
If it has a number attached, it can be used as research.
If you layer time passed onto that, it’s a trend.
Research is Easier Than You Think
Primary Secondary

23. 23
Exercise that network
Collaboration
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24. 24
There are many other tactics around capturing
backlinks that are a little more technical.
Other Tactics
● 404 hunting
● Poor quality
● Listing pages
● Link auditing

25. Usability
Is it a pleasure to use your site
25

26. 26
Do they matter
Dwell Metrics
● Bounce rate
● Time on page
● Session duration
● Pages per session
● Sessions per user
● CTR

27. 27
Do they matter
Dwell Metrics - Tactics
● Images
● Embedded video
● UX
● Linking
○
○
○
● Relevancy

28. 28 Page Speed
The lighthouse is your friend

29. 29 Technical SEO
It’s okay. I know how to fix this!

30. Lambda Suite Demo
with Stewart Rogers
30

31. 31 Definitions
● Site Map
● URL Key
● Meta Title
● Meta Keywords
● Meta Description

32. Q&A
32

33. Date:
Time:
Registration Link:
https://www.lambdasolutions.net/resources/webinars/build-track-bl
ockbuster-interactive-video-in-moodle-and-totara-learn
33
Build & Track Blockbuster
Interactive Video in
Moodle and Totara Learn
What’s Next?

34. 34
Thank You!

35. Contact Us
35
+1.877.700.1118
marketing@lambdasolutions.net
www.lambdasolutions.net