Your website is a marketing tool to help you attract sponsors and engage members. Learn how to customize your Wild Apricot website to help you: 1. Give your sponsors high visibility on your website. 2. Make your site dynamic with integrated Google maps. 3. Make your site easy-to-use. 4. Make your site more engaging. 5. Make your volunteers happy with less work. 6. Build a stronger brand. 7. Increase site traffic. This eBook includes useful membership website ideas and real association examples to help you start using your website to engage more members and attract more supporters. For more information or free consultation, go to www.webbrightservices.com

1. 15 Bright Ideas to Enhance
Your MembershipWebsite
Attract sponsors and engage members with advanced Wild
Apricot customization
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2. Introduction
Your Wild Apricot software is a powerful membership and event management tool.
It helps your organization automate membership processing and promote
upcoming events, and allows you to easily manage your website in-house. But how
can you enhance your website to engage members and attract supporters?
Here are 15 practical ideas that you can start implementing for your membership
website today.
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3. 1. All-in-one cloud solution] Save your volunteers time with an all-in-one membership management system
2. Responsive website Make it easier for members to find you on mobile devices with a responsive website
3. Sponsor logos Generate non-dues revenue with sponsor ads or logo
4. Member maps Show your members’ location with a dynamic map
5. Custom search Offer search functions to allow users to find members with different search options
6. Knowledgebase Build a knowledge base resource for your members by your members
7. Marketplace or vendor directory Provide member value with a marketplace or vendor directory listing
8. Social media integration Cross-promote your website and social media to reach members via multiple channels
9. Call-to-action buttons Make your website easy to navigate with call-to-action buttons
10. Job board Offer a job board on your website if it provides value to your members
11. Customize your website Include favicon and custom domain name unique to your organization
12. Fresh Content Improve your SEO performance with consistently updated content
13. Site search Make it easy for site users to find content with a content search box
14. Google Analytics Get intelligence on your website performance with Google analytics data
15. Member forums Give your members the opportunity to connect and communicate with forums
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Overview

4. No 1.
An All-in-one Membership System
Save your volunteers time with an all-in-one membership system
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5. In 2007 the iPhone changed
our lives forever with an all-
in-one mobile device.
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6. Enhance your staff and member
experience with an all-in-one cloud
membership management software
Suggested Reading: How to properly
select a membership management tool
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Membership
Database
Website
Member
ship
manage
ment
Event
registrati
on
Online
payment
Member
self-serve
functions
Blog
Forum
Member
directory
Photo
album
Email

7. No 2.
Responsive Website
Make it easier for members to find you on mobile devices
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8. Why Responsive?
Google now ranks websites that
are mobile-friendly or
responsive higher in mobile
search results. Stats show that
less than 10% of users actually
look at the second page of
search results. If you are not on
the first page of Google results,
there is a low chance that
people will find your website.
Suggested reading:Your
associate and mobile-friendly
websites:What you need to
know
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A responsive website looks different on a mobile
device than your computer to give you a better use
experience

9. No. 3
Sponsor Logos
Generate non-dues revenue with sponsor logos
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10. Sponsor Spot
This website features sponsor logos in a
dynamic banner (right box). The rotating
banner displays the sponsor level and
adjust display time based on the level.
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11. Sponsor Banner
Similar to the previous example,
this sponsor banner rotates the
sponsor logos, each linking to the
sponsor site. This is a premium
property on your site and can be a
great revenue generation tool.
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12. Sponsor Logos
Give your sponsors a prominent
status by placing their logos on
your home page. In this case, the
logos are displayed statically
(instead of a rotating banner)
giving each the same amount of
visibility.
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13. No. 4
Put Your Members on the “Map”
Show your members’ geographic location with a dynamic map
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14. Dynamic Map
This dynamic Google map shows
member information from a Wild
Apricot database. Users click on
any marker to find more
information about the member.
Service: Google map and custom
member search
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15. No. 5
Custom Search
Allow users to easily find members with search functions
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16. Custom Member Search
Wild Apricot provides a myriad of search
options for a member directory including
simple search, browsing, and advanced
search. However, with advanced coding,
you can add custom search to your Wild
Apricot website to improve page layout or
search selection. In this case, users search
for a pilot with certain certifications and
within X miles from a zip code or address
(i.e., proximity search).
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17. No. 6
Knowledgebase
Build a knowledgebase resource for your members by your members
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18. Knowledge Base
Integration
Organizations can extend Wild Apricot
capabilities by integrating with 3rd party
systems, such as a wiki. In this example,
members search for aviation information
in this knowledge base (ZenDesk). If not
available, they send a question to an
expert, who responds and adds the
information to the knowledge base.
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19. No. 7
Marketplace or Vendor Directory
Generate Non-Dues Revenue
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20. Vendor Directory
This member directory ranks premium
members higher on the list, and allows
users to search for providers with
different criteria.
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21. Provider Directory
Another example of a member directory
(sometimes called a Provider Directory or
Marketplace).
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22. No. 8
Social Media Integration
Cross-promote your website and social media to reach your members via
multiple channels
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23. Social Media Icons
Add social media buttons with
active links to promote your
social networks and engage your
site visitors.
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24. Social Media Feed
This site displays Twitter feed
directly on the home page and allow
users to follow them on Twitter.
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25. No. 9
Call-to-Action (CTA) Buttons
Make your website easy to navigate
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26. Entice Users to Act
This home page has three call to
action buttons: learning more
about the organization, joining,
and becoming a sponsor.
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27. Click for What Matters
This website has five call-to-action
buttons placed according to
importance for the organization:
Register for events; Join CMC;
Support CMC; Get Event
Announcements; and Watch
forums on Demand
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28. No. 10
Job Board
Increase Member Retention and Provide Member Value
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29. Job Board Example
Build a job board with Wild
Apricot to allow for posting and
looking for jobs. This is a great
membership value and website
feature. This organization makes
job posting free for members, and
charges a certain fee for non-
members.
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30. No. 11
Customize Your Website Browser
Build a Stronger Brand
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31. The Little Details
Make your website unique and
professional with this custom
browser icon (favicon)
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32. Domain Name Matters
Don’t settle for a Wild Apricot
domain. Give your website stronger
brand and more professional image
with a custom domain name.
The good news is they’re cheap and
easily available.
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33. No. 12
Add “Fresh” Updated Content
Increase Site Traffic
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34. Content is King
Use Wild Apricot widgets to show
upcoming events, and latest news, or
integrate a Twitter feed or RSS feed
to display new content.
Keep fresh, new content on your
website to keep users on the website
and bring them back to visit.
Your new content will help with your
SEO results making finding your
website easier online.
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35. No. 13
Add Search Box
Make Content Easy to Find
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36. Search Box
This content-rich website provides
a search box to help users find
content easily on the website.
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37. Make Content Easy to
Find
Another example of Google
Custom search on the home page.
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38. No. 14
Add Google Analytics
Track Site Performance
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39. Google Analytics
Learn how many people view your
site, how much time they spend
on the site, and what technologies
they use.
Best of all, all these analytics area
available from Google for free!
Signup for a Google Analytics
account!
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40. No. 15
Include Forums
Give your members the opportunity to connect and communicate with forums
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Your members have a wealth of
knowledge. Allow them to share their
experience with forums.
Forums can be public or restricted to
members based on your
organization’s rules and regulations

42. Are you inspired to enhance your website?
Contact Webbright today for free
consultation.
Email: info@webbrightservices.com
Call: 804-807-1310
www.webbrightservices.com
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