1. What's the Real
Value of a
Facebook Fan?
Lana Vitsup
Product Manager, Social
Media, NBC Universal
Lana.vitsup@nbcuni.com
@thelanaproject
1

2. What's the Real Value of a
2
Facebook Fan?
Social Networks Are Popular
Everyone is doing it!
Time is money

3. What's the Real Value of a
3 Facebook Fan?
Don’t forget about these guys

4. What's the Real Value of a
4 Facebook Fan?
Assessing the Value of a Fan
$3.60 per fan

5. What's the Real Value of a
5 Facebook Fan?
Assessing the Value of a Fan

6. What's the Real Value of a
6 Facebook Fan?
RE-Assessing the Value of a
Fan
 Value of a fan is ZERO.... UNTIL…
GOALS ARE SET
 Brand Awareness
 Page Views
 Monetization

7. What's the Real Value of a
7 Facebook Fan?
Let’s get creepy
 Analyze basic brand engagement
VS
 Analyze your site

8. What's the Real Value of a
8 Facebook Fan?
Who Has More Valuable Fans?

9. What's the Real Value of a
9 Facebook Fan?
Who Has More Valuable Fans?

10. What's the Real Value of a
10 Facebook Fan?

11. What's the Real Value of a
11 Facebook Fan?
Facebook Insights
 Use Facebook  Insights Summary
 Sort by posts, reach, engaged
Insights! users, etc
 Likes
 How many new fans did your
page get over time
 Located in the left  Demographics info, source of
likes, unlikes
rail under your  Reach
page’s profile  How many unique people saw
your posts
picture  Demographic info, who and
how you reached them, page
views and referral sources
 Talking About This
 Number of people who have
made a story about your
page
 How many of their friends saw
your content

12. What's the Real Value of a
12 Facebook Fan?
Twitter Tools
Twitalyzer
http://www.twitalyzer.com
Socialmention
http://www.socialmention.com
Klout
http://www.klout.com
SocialSeek
http://www.socialseek.com
MentionMapp
http://www.mentionmapp.com

13. What's the Real Value of a
13 Facebook Fan?
Measure Page Views and
More

14. What's the Real Value of a
14 Facebook Fan?
Social Media is a gateway
drug to your content
 Give them a reason to click on your links
Once they get there…
 Keep it current
 Keep it interesting
 Send newsletters