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WEBCON Vancouver - Marketing Trends and Pitfalls Landlords Face in 2012
- 1. Marketing Trends and Pitfalls Landlords Face in 2012
- 2. Marketing Trends • What is the current shift – in technology? – in media? – in advertising value? • Popular Marketing Trends & Their Pitfalls • Comparing Media Channels and Their Value.
- 3. Technology Shift… what browsers? Popularity of the different browsers.
- 4. Technology Shift… what devices? PC vs. Mobile vs. Tablets
- 5. Media Shift….what sources of advertising media? Internet is growing exponentially! 4,000 3,500 3,000 2,500 2,000 1,500 1,000 500 - 2000 2001 2002 2003 2004 2005 2006 2007 2008 2009 2010 2011 Internet Daily Newspapers Television
- 6. Advertising Value Shift What is good advertising value? • Pay per lead • Pay per click • Pay per lease • Pay with your time – What is your time worth? – Is it worth doing it yourself?
- 8. Videos in Canada… Videos Each month in Canada: - 5.6 billion videos watched - 388 million hours - 251 videos per viewer - 17.2 hr per viewer/month!
- 9. What numbers are important to know? Pay Per Click What are the management fees?
- 10. Websites • A website cost can range from free to $100,000+ • Website operating costs range from $500 to thousands annually plus required SEO updates. • You must have a website to be found online! • Website options include: – Listing Websites – Corporate Custom websites – Fully integrated solution websites
- 11. Mobile Smartphone Usage (%) Scanned QR/bar code with mobile phone 18.1 Accessed bank accounts 28.8 Accessed entertainment news 29.5 Accessed sports information 31.5 Accessed maps 44.4 Listened to music on mobile phone 40.7 Accessed search 51.2 Accessed weather 60.2 Played games 53.2 Accessed Social Networking Site or Blog 60.7 Used email (work or personal) 69.3 Used browser 74.8 Accessed news and information 79.3 Used downloaded application 84.2 Sent text message 88.1 0 10 20 30 40 50 60 70 80 90 100
- 12. Blogging • Corporate blogging, how much time is spent on updating their blog? – 27% will spend 1-3 hours per week – 21% will spend 3-5 hours per week – 15% will spend 15min -1 hour per week • 25% of professional bloggers are dedicating upwards of 40 hours or more per week.
- 13. Social Media
- 14. How much can you get with $1000? Traffic Leads Branding Not Included in Cost PPC 2,352 58 Poor Management Fees Banners 83,000 imp 191 clicks Great Creative Videos Blogging Websites Mobile Can you compare value of the Social Media different online marketing initiatives? SEO ILS* Referrals * Photography, graphic design, programmers, call & email tracking, SEO, full service and many more services may be included
Notas del editor
- Richard – talking about:BrowsersAs Microsoft‟s Internet Explorer continues to dominate browser reach at more than 93% of the online population, other browsers are building reach too – especially with the introduction of new browsers like Google‟s Chrome which has a 24% reach in Canada. While the Mozilla Firefox browser reaches a larger percentage of the online population, Google‟s Chrome browser has a larger proportion of time spent, accounting for more than 11.4 billion minutes.
- Richard – talking about: Breakdown of Non-Computer Device Traffic to the Internet (ComScore August 2011) internet devicesAmong the five markets, Canada showed the highest percentage of non-computer traffic coming fromtablets at nearly 40 percent. Singapore followed, with tablets contributing 34.4 percent of non-computertraffic. In Australia, the U.S., and UK, tablets accounted for at least 24 percent of non-computer traffic.Across these markets, nearly 1 in 4 page views made on mobile and connected devices came from atablet. Other web-enabled devices (which include e-readers, gaming consoles, and other handhelddevices) accounted for the smallest share of digital traffic in most markets.
- Darren – Sources of advertising media
- Comment about Canada and USA – For Rent.com, Apartments.com, MyNewPlaces.com
- RichardDisplay ads bring in about 600 million in revenue (approximately ¼ of online revenues) and is representing the shift from print to online media.Facebook is the number 1 site for online display ads, in fact they display 1 out of every 4 ads online!Please note, that the online average click through rate for banners is 0.023%
- Darren -
- Darren
- Richardhttp://www.webpagefx.com/How-much-should-web-site-cost.html
- Richard
- DarrenSEO benefit of blogging….
- http://socialfresh.com/facebook-newsfeed-time-spent/Stats on the measuring effectiveness of social media