1. Friday, May 24, 13
Once upon a time - Brian Shebairo
Crif Dog - Tsumami Bacon Wrapped Hot dog

2. Tear the Lid off Your Logo
Friday, May 24, 13
Once upon a time - Brian Shebairo
Crif Dog - Tsumami Bacon Wrapped Hot dog

3. Friday, May 24, 13
Storytelling - and listening - is ingrained in our culture.
The new campfire? Our mobile phones. Our smart devices. New inventions like the Apple wristwatch and Google Glass. So storytelling, not just video story telling – is more important than ever.

4. Video Link for SlideShare Purposes Only:
http://www.youtube.com/watch?feature=player_embedded&v=mU5W-iUv8fg
Friday, May 24, 13
Watch 1:00 HCF video: 9/11 Happened to Us All

5. Video
Stats
1 Billion
90%
65%
96%
2 Minutes
75%
Friday, May 24, 13
Some quick video stats.
• 1 Billion unique users a month
• Maximum average length of videos watched is 2 minutes; on a mobile device 5 minutes
• 75% - the percent of executives who told Forbes that they watch work-related videos at least once a week.
• From those 75%, 65% click through to a vendor website to learn more about a product or service.
• Video link in email increases click-thru rates by 96% - almost double
• Sources: Forbes, Forrester, Implix
Within the next 2 yeas, 90% of all Internet traffic will be video based.

6.
Your
Story
as
Good
Business
“We’re
Going
to
Need
a
Bigger
Boat”
Friday, May 24, 13

7.
Your
Story
as
Screenplay
Friday, May 24, 13
Jennifer Bolton – Case Study

8.
Your
Story
as
Screenplay
•Story
=
Conflict
Friday, May 24, 13
Jennifer Bolton – Case Study

9.
Your
Story
as
Screenplay
•Story
=
Conflict
•Conflict
=
Opportunity
Friday, May 24, 13
Jennifer Bolton – Case Study

10.
Your
Story
as
Screenplay
•Story
=
Conflict
•Conflict
=
Opportunity
•Opportunity
=
Connec2on
Friday, May 24, 13
Jennifer Bolton – Case Study

11.
Your
Story
as
Screenplay
Friday, May 24, 13

12.
Your
Story
as
Good
Business
• Problem
• Solu2on
• Outcome
Friday, May 24, 13

13.
Your
Story
as
Good
Business
Every
Good
Company/Brand
Solves
a
Conflict
Friday, May 24, 13
But it’s also a metaphor. Remember - Superfeet is not about insoles. Its about connecting people to the earth in better ways.

14.
What
You
Can
Do
Today
• Find
the
Story
-­‐
What
Problem(s)
are
you
solving?
• Find
Your
Metaphor
• Lose
Your
Mind
Friday, May 24, 13
How can you differentiate yourself. Superfeet isn’t about insoles, it’s about connecting to the earth in a better way.

15.
What
You
Can
Do
Today
• See
What
Your
CompeAAon
is
doing
• Commerce
Serving
Art
• See
What
People
You
Admire
are
Doing
Friday, May 24, 13

16.
The
New
Universe
Friday, May 24, 13
“Please Don’t Tell”

17.
Resources
• Devour
• Tell
to
Win
• ReelSEO.com
• Gary
Vaynerchuk
• White
Paper
Friday, May 24, 13
Here’s some really cool resources.

18. Friday, May 24, 13
Storytelling is ingrained in out culture.We’ve been doing it ever since we sat around campfires centuries ago.The new campfire? Our mobile phones. Our smart devices. New inventions like the Apple
wristwatch and Google Glass. So storytelling, not just video story telling – is more important than ever.