This document provides an agenda and overview for a seminar on international business and global strategy. It discusses Walmart as a case study. The agenda includes presentations by student groups on Walmart's strategy and competitive advantages, both domestically and internationally. It outlines discussions of Walmart's expansion to China and whether it can transfer its US business model. The document also previews a video interview with the Walmart CEO and plans for a final student project analyzing a company's potential international expansion to a selected country.
2. Today’s Agenda Preview of Global Strategy & Course Remainder Mediahat is Strategy Intro M E Porter London 2008 [HBS Strategy].flv Strategy Primer (A) Group Listing Wal-Mart Introduction
3. Preview of Final Third of Course Today General Strategy Lecture I Wal-Mart Preview What is Strategy? Assignment: What is Wal-Mart’s Strategy? Due Next week Student Analysis of Wal-Mart Strategy Wal-Mart Stores, Inc Case Mini-Presentations on Wal-Mart Discussion Q’s Global Strategy Lecture II Two weeks: Wal-Mart China, 2006 Case Analysis Normal Case Discussion & Student Write-Up’s
5. Group Finalization Leave your name/number on the list at Desk Choose one of X groups Group 1 Group 2 Group 3…
6. Wal-Mart Stores, Inc Worlds Biggest Company Prior to Oil Ramp-up >1M employees Became most profitable Selling at lower margins Originally Lead by Highly Charismatic Leader Sam Walton Looking for it’s next Growth Markets To maintain its 8% YOY Earnings Growth
7. Wal-Mart Stores, Inc Original Case Covers Firm’s Strategy and Competitive Advantage Prelude to our international transferability analysis of Wal-Mart China.
8. Wal-Mart Stores, Inc [HBS 9-794-024] Group Mini Presentations : 10 Minutes Maximum Group 1: What are the sources of Wal-Mart’s Competitive Advantage? Group 2: How Sustainable are those sources of Wal-Mart’s Competitive Advantage Group 3: What is Wal-Mart’s unique Fit? Describe it in detail.
9. Next Week Global Strategy & Organization (B): Required Readings: What is Strategy? M. E. Porter, Harvard Business Review, November – December, 1996. Supplemental Readings: The Five Competitive Forces That Shape Strategy, M. E. Porter, Harvard Business Review January, 2008. Mini Group Presentations
13. Today’s Agenda I Analysis of Wal-Mart Strategy Group 1: What are the sources of Wal-Mart’s Competitive Advantage? Group 2: How Sustainable are those sources of Wal-Mart’s Competitive Advantage Group 3: What is Wal-Mart’s unique Fit? Describe it in detail. Group 4: What is Wal-Mart’s International Presence II Global Strategy Concepts II
15. Wal-Mart Stores, Inc [HBS 9-794-024] Group Mini Presentations 15 Minutes + 5 Minutes Q & A Group 1: What are the sources of Wal-Mart’s Competitive Advantage? Group 2: How sustainable are those sources of Wal-Mart’s Competitive Advantage Group 3: What is Wal-Mart’s unique Fit? Describe it in detail. Group 4: What is Wal-Mart’s International Presence?
18. Today’s Agenda I Analysis of Wal-Mart China Growth Strategy Group 4: Can Wal-Mart build the same competitive advantage in China using its US domestic model? Group 5: How Transferable are Wal-Mart’s resources internationally, how would you analyze/evaluate them? Group 6: Should Wal-Mart Copy it’s US strategy in China? Why or Why Not? II Wal-Mart Stores: “Everyday Low Prices in China” Case Discussion Video Interview (25 min.) Written Write-Up Due (you may add hand written comments from discussion to your margin) III In-Class Planning for Final Project
19. “Break Out” Group Analysis I Analysis of Wal-Mart Global Strategy Group 1: How can Wal-Mart Continue it’s 10% Y/Y Growth Group 2: How Transferable are Wal-Mart’s resources internationally, how would you analyze/evaluate them? Group 3: Should Wal-Mart Copy it’s US strategy in China? Why or Why Not? Group 4: Can Wal-Mart build the same competitive advantage in China using its US domestic model?
20. Lee Scott, CEO Wal-Mart CEO Charlie Rose David Glass Interview 56min [2007].flv Advantage Growth International Trends 01:30 – 26:00
22. Change, Transformation…for Growth Broaden the Reach…(into customers wallets) Shoppers purchase a few things, would like to sell more things (clothes and toys and groceries and cosmetics) Maintain a good Corporate Image Stores that the community would like Operate in a more complex world Indication that the strategy is being tested Back to Theory: Tradeoff’s (1) Global versus Local and (2) New Market Analysis
23. Next : Final Project Presentations Specific Country / Specific Product or Service SWOT Framework How this Country & Product Fit’s into it’s present strategy 30 Minutes Written Summary Due the Following Week Country Overview Culture Briefing Marketing Practices Management Scene Financial and Currency Business Feasibility Study PowerPoint's due at presentation This is only a suggestion, your outline/flow may be different.
24. Evaluation Criteria Professor 50% Class 50% Total =100% Basis: International Strategy Evaluation Form (available at eLearning)