This document discusses team building at the e-commerce company Gilt. It explains that teams at Gilt are formed based on "ingredients" rather than job titles. These ingredients include skills like product vision, design, coding, analysis, and team motivation. The document then profiles four Gilt employees, describing their primary and secondary ingredients. It emphasizes focusing one's efforts in their best areas. Effective teams are formed when individuals focus on utilizing their key ingredients.
5. What is Gilt?
● Gilt (www.gilt.com) is an e-
commerce company focused on
flash sales. We provide insider
access to top designers at up to
60% off, in sales typically lasting
72 hours.
● We’re also one of the top tech
companies in NYC!
● Check out tech.gilt.com to learn
more about us!
7. How We Work @ GILT
Strategy: Big Areas of Focus
Initiatives: What are we doing / not doing?
KPIs: Answering WHY
Teams: Who do we need?
Ingredients: Qualities, Not Titles
Execution: Get Working!
9. Product Visionary
Driving product vision and strategic innovation. Strong point of view.
PR and Relationship Manager
Managing the external view of the team. Communicates well both verbally
and via email. Knows how to deliver an excellent presentation.
Product Ideator
Thinking creatively and driving tactical innovation. Being the voice of the
customer.
Visual Designer
Creates on-brand visual designs.
UX
Build wireframes, runs usability tests, designs user interactions.
Coder
Writes feature and test code. Create queries and reports.
Product Marketer
Analyzes the market and competitive landscape, determines
product/feature positioning so the customer clearly understands the benefit,
figures out ways to drive traffic to the product or feature.
Business thinker
Driving KPI thinking. Understanding business mechanics. Sizing
opportunities.
Organizer
Driving planning of work, running productive meetings, keeping the team
focused on execution.
Engineering Architect
High level system design. Managing technical debt. Building for the right
amount of performance and scale. Providing technical leadership and
mentorship.
Quality Manager
Ensuring the quality of releases. Making sure that the right amount of
automation is built (unit tests).
Motivator
Creating a sense of urgency while ensuring a sustainable pace for the
team.
Cruise Director
Making things fun. Creating a sense of team spirit.
Analyst
Drives product instrumentation. Proposes tests (e.g. a/b tests). Analyzes
data. Creates and tests hypotheses and uses these to influence product
direction. Can clearly communicate what data means.
Technical Operator
Drives product instrumentation. Pays attention to production operational
parameters (alerts, tuning, etc).
13. The Secret Sauce
How many ingredients can you do well?
Great! But how many can you do well at the same time?
Maybe it’s time to bring in the specialists...
18. Key Skills - Andrew
- Sharp focus on KPIs and Vision
- Understanding/communicating customer pain points
- Data and metrics based decision making
- Rallying/leading across disciplines
22. My Toolbox
● I am “Nancy Drew”
● Technical POV to Business
● Business POV to Engineering
● Designing process solutions vs. tech
solutions
...while keeping focus on the KPI and
overall company vision!