This document outlines 5 top ways to get more leads and sales: 1) blogging, 2) giveaways, 3) advertising, 4) email marketing, and 5) nurturing and social engagement. It provides tips for each method such as writing interesting blog posts, running contests on social media to collect email addresses, using targeted display ads, sending promotional emails with offers, and engaging with leads on social media to convert them to sales. The overall message is that developing quality content and staying in regular contact with potential customers through various channels can help grow a business.

1. Top 5 Ways to Get
More Leads and Sales
By: Valleri James, Director of Sales & Digital Strategy

2. 1. Blogging
2. Giveaways – people
love to win free stuff!
3. Advertising
4. Email Marketing
5. Nurturing & Social
Engagement

3. Leads = Sales
A lead is a
potential buyer for
your product or
service

4. #1 Blogging

5. Why are Blogs useful?

6. Anatomy of a great blog
Title
Special Offer
Social Media Links
Share itInteresting Info

7. What to blog about?
• Things to do in
your area –
Hidden Gems
• Tips and Tricks
your buyer will
find useful
• Trends
• Unique products
or services

8. Guest Blogging

9. Where Can I Guest Blog?

10. #2 Giveaways

11. Why should I do Giveaways?
• Get email addresses
• Build brand awareness
• Build social media presence
• Get contact information
All of these allow
you to remarket!

12. Where Should I Run My Giveaway?
Tap your existing base:
1. Run on your website
2. Ask to share the giveaway with friends
3. Promote in your newsletter
4. Run through social media
Examples: Rafflecopter, , WooBox, Wildfire App
on Facebook
Tap potential new leads:
1. Run on a web page that is relevant to your
business
2. Advertise the giveaway in your market

13. Sample Facebook Giveaway
Asks you to
share it!

14. Make Sharing Easy
When people see
this in my news
feed, they are easily
able to enter the
contest

15. Follow Up Email
They asked me to share
their contest AND they
made it easy for me to do it.
They made it easy
to find them online

16. When you to a giveaway with us…
• Brand exposure to a
new market
• Email Addresses for
follow up
• Link to your social
media page to grow
your follower base
• We do all the work
so you don’t have to!

17. #3 Display Advertising

18. Like Your Pet, A Well Placed Ad…
Can be Your Best Friend!

19. VS… THIS
Ouch
.

20. Retargeting Ad

21. Local/Niche Advertising

22. An Effective Display Ad
• Keep Design
Clean/Standout
• Keep Copy Short
• Highlight Benefit/Value
• Include a Clickable Button
• Proper Landing Page

23. Like this!
Repeats
message
Great CTA

24. #4 Email Marketing

25. Email Marketing
• Personal
• Super Simple
• Offer driving
me to their
site

26. Tips for great email newsletter
• Don’t oversell your
product or service
• Use Visuals
• Make it mobile friendly
• Include offers
• Ask them to share it
• Keep it short and sweet! Dear Unknown,

27. This email has it all!
Promoting an Event
Offer and Call
to Action
Wants me to
get social!
Great Headline
Links back to
their site

28. How do I get more subscribers?
• Ask! Have email
sign spots on your
website
• Offer something of
value for signing up
– a free consult, a
free eBook, a
coupon
• Using testimonials
in your sign up area

29. #5 Nurturing

30. Nurturing
• When you have more leads – if you take
good care of them, you will get more sales
…

31. Nurturing with Email Marketing

32. Your social media post …

33. Will drive traffic to your blog!

34. Using Social Media to Nurture your Leads
When your leads
interact with you
on social media –
be sure to
respond

35. Why is Social Media useful?

36. How do we get more leads???
• Do giveaways to get more social media
followers and e‐list subscribers
• Do advertising for immediate sales or to drive
people to my site where they will taken action
to become a lead
• Write blog posts to post on my social media
and in my newsletters
• Keep providing valuable information and
offers