Facebook is NOT everything Are YOU one of THOSE…? What does it take to MAKE IT in Social Media and Communications?

1. Are you ready for YOUR future?
Trends in the communications industry
• Facebook is NOT
everything
@larsv
• Are YOU one of
THOSE…?
• What does it take to
Lars Voedisch
MAKE IT in Social Media
Managing Media Consultant, APAC
and Communications?
Dow Jones and Company
lars.voedisch@dowjones.com ©2011 Dow Jones & Company

2. The world we live in…
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3. Top Internet Markets – 46% of Users in 5 Countries –
China, USA, Brazil, India, Russia
Source: Ten Questions Internet Execs Should Ask & Answer – Morgan Stanley; Comscore
©2011 Dow Jones & Company

4. The Facebook Curtain: Missing links to China, Brazil,
Russia, …
Source: Visualizing Friendships - Facebook
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5. Are YOU one of them?
Customers are very demanding!
[Brands] have to surprise me, not only meet
my needs, but anticipate my needs.
By using social media exclusively, I think the
company has to
answer me whenever I have a question,
enlighten me whenever I complain,
and thank me whenever I compliment
them.
Source: The Language of Love in Social Media - Firefly Millward Brown
©2011 Dow Jones & Company

6. What does it take to make it in Social Media?
Education:
Understand
Communications &
Marketing First!
Success:
Be multi-
disciplinary and
ready to take
calculated risks
Source: Background of the Corporate Social Strategist – Altimeter/Jeremiah Owyang
©2011 Dow Jones & Company

7. Future-Proofing Public Relations
Critical Analytical Skills
Gamblers Winners
Vanity Strategic Business
Publishing Orientation
Ostriches Bluffers
No Analytical Skills
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7

8. Getting a job is a two-way agreement…
Your task: Choose your employer wisely!
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9. Questions? @larsv
Thank you.
Lars Voedisch
Managing Media Consultant, APAC
Dow Jones and Company
lars.voedisch@dowjones.com
@larsv
©2011 Dow Jones & Company