This document discusses a yacht charter marketing solution that provides extensive features for managing yacht charter reservations, listings, and marketing. The solution integrates with social networks to automatically distribute listings. It generates high-quality brochures, magazines, and PDFs to promote listings. The solution aims to maximize exposure and visibility for yacht charter companies through online and offline marketing channels.

1. Yacht charter
charter - social networks - syndication - magazines - brochures - marketing

3. index
listings management social media marketing listings syndication
magazines publishing yacht brochures Yacht marketing

5. yacht charter
The Yacht charter reservation Solu-
tions for joomla was designed to
answer the needs of yacht charter
companies. It provides extensive
features not found in the competition.
The Yacht Charter Reservation solu-
tion includes reservation requests and
quotes management as well as online
availability calendars.
Also present, info request and reserva-
tion forms store all requests in tables
accesssible through maintenance
screens in the administration panel.
The Yacht Charter Reservation solution
is integrated with 15 social networks
through APIs and generates high qual-
ity yacht PDF brochures and monthly
magazines.
We took great care of integrating our
solutions with more than 15 social
networks APIs in order to automatically
distribute the listings information to
your social networks accounts without
extra work on your side.
“ most advanced yacht
Nowadays, publishing yacht listings on
your web site is not enough to reach
charter marketing solution. ” potential buyers. A good marketing
strategy is to reach propects where
they are most likely to be.

6. Yacht listings management
The Yacht Charter Reservation solution
Extensive and powerful features are already includes custom templates for
included in the Yacht Charter Reser- motor yachts and sailboats.
vation solution for joomla: Detailed The Yacht Charter Reservation solu-
yacht information, crew presentation, tion allows to present professionally
amenities, availabilities maintenance the fleet while giving a very quick and
screens, High quality PDFs genera- easy management interface to the res-
tion, Social networks posting, RSS and ervation agents and fleet managers. A
XML feeds syndication, Web Services request and quote management area
synchronization, CRM area. gives the opportunity to reservation
The Yacht Charter Reservation solu- agents to manage quickly the requests
tion allows a yacht charter company to while keeping an history.
manage and promote online a charter Administration: Front-End and Back
fleet. end administration. Allows multiple

7. Features
reservation agents to manage the fleet rizes the requests and reservations: vation. All the requests are saved in
and reservation requests in the front pending, waiting for signed contract, tables. email notifications are sent to
end. waiting for deposit, reservation con- reservation agents. They can process
Fleet Management: Pre-loaded tem- firmed. the requests accordingly.
plates for Sailboats, Power Yachts. Reservation Agents Contacts: reser- Forms Builder: All Online forms are
Fields and tabs can be published or vation agetns and charter companies linked to a data dictionary allowing
unpublished from the backend. Flex- have an extended set of fields in order to add or change fields for a specific
ible layout. to enter all their contact information. forms.
Validation tables: Over 110 valida- Offices location and contacts manage- Bulk Images Upload: Images are up-
tions pre-loaded: yacht make , engine ment is included for charter compa- loaded through a flash utility allowing
make, electronic, electrical.... offering a nies with several locations. for the bulk upload and resizing of the
turnkey solution. Requests Management: Different listing images without timeout.
Charter Reservation Cycle: Built-in Online forms allow site visitors to
reservation cycle allowing to catego- request more information or reser-

8. “ Integrated social media
posting and marketing. ”
social media marketing
to maximize the exposure of the
Powerful and integrated APIs: listings. A manual scheduler is ac-
Powerful & Integrated Syndication cessible through the control panel
Services: Our Solution offers a very maintenance screen in order to post
powerful synchronization tool in order manually to social network. However
to increase instantly the visibility of the recomended way is to use the
the listings in the Longitude 64 Yacht- application cronjob scripts in order to
ing Network composed of over 40 schedule automatic postings at regu-
web sites (and growing) targeting the lar intervals.
yachting and luxury markets.
This outstanding integration allows a
The Yacht Charter Reservation charter company to update automati-
Solution is integrated through APIs cally major social networks as soon as
with several social networks in order an update is made to a yacht listing.

9. It brings constant updates to social repetitive work.
networks accounts making them live Current integrations with Social net-
and always brigning new content or works APIs are:
images.
Facebook, Twitter, Scribd, Issuu, Slide-
Your social networks accounts will share, Flickr, Docstoc, Flickr, Picasa,
appear constantly maintained and will Youtube.
help to turn visitors into followers or
fans extending once again the visibil- Automatic XML Feed Generation is
ity of your charter fleet. integrated with:
Olx
if your agents had to manually update Vast
15 social networks, they will spend a Oodle
considerable amount of time to do a
Automatic yachting XML Feed Gen-
eration is integrated with:
The Yacht Market
Boat 24
Boatshop 24
Boats and outboards
Jameslist...
It uses the openmarine
xml standard.
(www.openmarine.org)

10. listings syndication
The Longitude 64 Yachting Network Automatic Synchronization: The syn-
Syndication: The Longitude 64 Yacht- chronization is automatic between our
ing Network is a syndication of web client site and the Longitude 64 Yacht-
sites targeting specific users in the ing Network when the subscription
yachting market: sailboats, power starts. Every 24 hours, New listings
boats, geographic locations, specific and updates will be synchronized with
brands... the Yachting Network automatically.
At present 15 sites are part of this
network. All the customers using our This feature adds to the exposure of
applications have the possibility to the yacht listings by syndicating them
subscribe to the automatic syndica- to multiple websites. It increases the
tion service in order to increase the visibility to our clients while increas-
exposure of their listings. ing as well the search engines rank-

11. Features
ings and multiple links.
Yacht Listings are as well distributed
in RSS feed format to different sub-
scribers and feedburner.
XML feeds are syndicated to generic
third party web sites like Olx, Vast,
Oodle. It helps in increasing backlinks
to the client’s website.

12. “ Printed or electronic
magazine version”
magazines publishing
matching the company’s graphic chart matically the PDF magazines to scribd.
The Yacht Charter Reservation solu- for an additional cost. com, docstoc.com, issuu.com, slide-
tion for joomla generates high qual- share.net, box.net. The Social Media
ity PDF magazines. All PDF magazine High quality PDF Generation Posting Scheduler is accessed through
listings include a qrcode generated a maintenance screen. (useful when
in order to offer a quick access to the The Yacht Charter Reservation solu- you make frequent changes and need
listing from mobile phones. Compa- tion for joomla generates high quality a revised copy immediately), or the
nies using the Yacht Brokerage solu- magazines. Magazines are generated tasks scheduled can be run at regular
tion can now present high quality by our platform as a special service to intervals through an automated task
corporate magazines to clients and clients using our yachting solution. (cronjob).
prospects. We can generate every
month a monthly corporate magazine The integration with social networks is A monthly magazine (electronic or
with current listings. We can create done through the Social Media Posting printed version) allows to establish
custom design for the magazines Scheduler. It allows to upload auto- your brand by providing to potential

13. clients a document they can read of-
fline with all your listings and con- We generate several magazines in our
tacts. standard foramt every month in order
to maximize the exposure. We can as
Adobe inDesign Workflow integra- well design a specific format for cus-
tion tomers who want to create their own
corporate magazine while including all
We are able to generate monthly mag- the yachts currently for sale.
azines in Adobe Indesign through the
generation of an xml file compatible
with the Indesign workflow.
This integration provides the best
solution to create and generate a
magazine including articles and cur-
rent yacht listings. It allows brokerage
companies to provide on a regualr
basis news and events as well as the
current yachts available for sale.
PDF magazines generated can be
accessed through an online viewer
directly on a client’s website. And at
the same time, it is posted in all the
online documents sites maximizing
the visibility and exposure.
By distributing electronic versions in
PDF format, you decrease dramatically
production and printing costs while
giving to potential customers a format
suitable to read offline.

14. yacht brochures
The Yacht Charter Reservation solution for joomla gener- tial clients. We can create custom design for the PDFs and
ates high quality PDF flyers and Brochures. All flyers and brochures matching the company’s graphic chart for an
brochures include a qrcode generated in order to offer a additional cost.
quick access to the listing from mobile phones.
The Yacht Brokerage solution for joomla generates high
Companies using the Yacht Charter Reservation solution quality PDF flyers and Brochures. PDF flyers and Brochures
can now present high quality yacht brochures to poten- can be generated manually through a maintenance screen.
(useful when you make frequent brochures and Flyers to scribd.com, copy immediately), or the uploads can
changes and need a revised copy im- docstoc.com, issuu.com, slideshare. be run at regular intervals through an
mediately), or through an automated net, box.net. automated task (cronjob).
task (cronjob).
The Social Media Posting Scheduler
The integration with social networks is is accessed through a maintenance
done through the Social Media Posting screen. (useful when you make fre-
Scheduler. It allows to upload the PDF quent changes and need a revised

15. custom brochures design
Our advanced PDF generation allows us to create custom design tem-
plates to match your company’s graphic chart.
Our high quality PDF generation uses a set of templates and over
80 parameters in order to adjust the format of the tem- plates.
It allows to add additional articles or advertisement in the
brochures as well as news, events .
The PDFs are generated directly on the applica- tion’s server.
Once a listing is created, a maintenance screen allows
to generate immediately PDF flyers and brochures for the
listing. Or it can be generated auto- matically at regular
intervals through an automated task.
Templates can be modified to match exactly the format
required by a client for an additional cost. The flexibility of
our application and architec- ture allows to create high quality
appealing PDF documents. This feature is not available in the competi-
tions’s solutions. It is available in standard in all our solutions.

16. yacht charter marketing Platform
website or expand the reach to social long term approach is to consider, as
The most costly decision a market- networks, it does not appear anymore the central point, the company’s web-
ing or sales manager will take when as a cost effective solution in a long site. ie the single point of entry for all
implementing a marketing strategy term strategy. All third party listings listings should be your website. Then,
will be to rely entirely on third party sites rely on traffic to their sites in or- syndication to third party listings
websites (like yachtworld, boat24...) to der to be able to charge yacht charter websites specializing in the yachting
acquire new contacts and promote the firms. Thus, they will most of the time and to social network will take place.
yacht listings. This decision is mostly prevent this traffic to leave their site This data flow will allow you to gener-
taken due to the apparent easy setup unless it goes to a paid advertisement. ate inbound traffic back to your site
and maintenance third party listing and not to other sites. You will have
sites seem to provide. However, when The data flow of the listings between the control over the data provided
analyzing carefully the features pro- the company’s website and the out- to the external sites. Contacts and
vided, as well as the possibility to cre- side world must be carefully evalu- leads coming to your site once will
ate inbound traffic to the company’s ated. The success in establishing a most likely come back to your site on

17. a regular basis. A powerful outbound have their listings posted automatical- will dictate their marketing strategy to
strategy for the listings is to target all ly to Flickr, Picasa, Wordpress, Blogger, you and make it very difficult for you
available social network and docu- Olx, Oddle, Vast, Openmarine. Then, to reach potentials clients through all
ment or images sharing sites. Through PDF brochures generated are posted available social medias.
APIs, you can automate the posting to Issuu, Scribd, Slideshare, Docs-
of listings information and brochure toc expanding the reach and search In a long term strategy, all inbound
to a large array of sites which are not engines indexing. And a new ser- traffic must go back to your site. This
used by third party listings websites vice launched this month is through way, if you decide to stop listing on a
to avoid loosing traffic. Nowadays, you the magazines listing all the yachts particular third party listings website,
can maximize your exposure on social from our clients and generated in 3 most of the traffic will still flow to
networks relatively easily by selecting versions: print on demand version, your site through the other channels.
a yachting solution already integrating electronic version and ipad version. On the other hand, if you stricly list
the APIs to post automatically. The goal in creating your marketing on third party sites, the day you stop
strategy is not to get linked to a single paying them, you “disappear“ from the
Furthermore, third party listings web- third party listings website where they internet world...
sites will not have any incentives to
integrate your listings with social net-
works or other sites in order to keep
the traffic on their site. You must put
in place a well thought-out strategy
which will syndicate listings to generic
listings sites. (Olx, Oddle, Vast...), third
party listings sites specializing in
yachting through the openmarine. org
initiative for example: It allows you to
generate a standard xml feed and post
it to several sites through a subscrip-
tion. Then, post the listings to your fa-
cebook and twitter account. We went
further in the integration of our yacht-
ing solutions with a large array of APIs.
Clients using our yachting solutions

18. Iphone App - coming soon
The mobile access is becoming more During the summer 2011, we will be
and more the first mode of access to prototyping the iphone and ipad apps,
information and content. The development will be conducted
during the last quarter of 2011 with a
We could not ignore this fact in the scheduled release date of december
roadmap and development strategy of 2011.
our solutions.
This app will close the circle of our
Scheduled for the end of the year 360 architecture where you will be
2011, Our yachting solutions (execu- able to reach your potential clients
tive and corporate versions ) will in- through all available channels and
clude an iphone app and an ipad app media.
in order to reach your potential clients
wherever they are.

19. iPad version - coming soon
like format.
The Ipad app version has a scheduled The ipad version will allow to pro-
release date of december 2011. vide a new experience to potential Once our apps are released, all prior
clients looking for a yacht. clients will receive the apps versions
The ipad app will include as well as part as the yearly upgrade plan.
the access to the full versions of the Videos and extensive listing informa-
monthly magazines. tion will be presented in a magazine

20. yacht charter
charter - social networks - Syndication - magazines - brochures - marketing
London, UK +44 (0)20 7078-4226
Miami, fl USA +1 (305) 394-9652
crans montana, switzerland +41 (0)27 483-1220
skype latitude26.ch
Web www.latitude26.ch
Contact sales@latitude26.ch