3 track-able priorities for an effective social media strategy What to include in your social media crisis plan Implementing social media guidelines into the employee handbook and why companies should have guidelines Launch LLC is a marketing and media agency based out of South Bend, IN. We specialize in Branding Strategy, Social Media Strategy, Event Coordination, and Media Coordination. Visit our site, www.Launch-LLC.com.

1. MONITORING and MEASURING
Launch-LLC.com http://www.facebook.com/LaunchLLC @kellyjknutson

2. Big thank you!
Lunch
&LEARN

3. Feel free to
Tweet it,
Facebook it,
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Use the hashtag #LaunchLLC to tweet
about the presentation today!

4. MONITORING and MEASURING
3 track-able priorities for an effective social media
strategy
What to include in your social media crisis plan
Implementing social media guidelines into the
employee handbook and why companies should
have guidelines

5. Let’s •81% of people with an Internet connection use some
form of social media. (To put that into some real
talk #’s numbers, 170 million Americans are on Facebook.)
•78% of these social media users interacted with
companies via social networking sites and tools, like
the company’s Facebook page or their Twitter
account.
•89% of these social media users believe their favorite
brands should interact with them on these social
media sites. In other words, they want to hear from
you.
Source: Book by Jason Falls and Erik Deckers No Bullshit Social Media

6. SHARE IT!
#LaunchLLC
Make your social strategy more effective,
pick a priority & track it.#LaunchLLC

7. How can we make a
social media strategy
more effective?
1 Traffic from social media sites
things brands can track and
see measurable results from
2 SEO ranking
3 Leads

8. Priority 1 Increasing traffic from social media sites
The more links you create for your brand between social media
and other online sources, the more value you add to your brand,
which makes it more searchable and grows online exposure.
Track specific links with www.bitly.com .
Insert specific link on bitly to shorten and
track how many clicks you get from social
media to a blog, website, video, etc.

9. How to
track it?
1. Track your website visits using Google
Analytics.
2. Make note of your current traffic level.
3.Monitor traffic during the campaign.
Make note of what sites bring traffic to your
website.
4. Evaluate traffic patterns. If using more
than one social site, track # of visits from
each site. This may show you were you want
to spend more time communicating.

10. Priority 2 Improving SEO ranking through social media
For the most effective long-term SEO strategy, focus on great
content, both on your website and across other sites, such as a
blog and social media sites, which are your off-page SEO
sources.
Keep it FRESH!
Every new piece of content you add supports, strengthens
and showcases your online visibilty, making your web presence
stronger as you grow bigger.

11. SHARE IT!
#LaunchLLC
Most effective long term SEO strategy is sharing
content on my website & across other sites. #LaunchLLC

12. How to
track it?
1. Determine how you want your company to be found.
2.Then search for your brand using those keywords.
3. Take note of where you rank currently.
4. Develop content you want to share through original
blog posts, videos, white papers, or links to related
material.
5. Begin sharing the content via social media.
6. Check your rankings and evaluate your message.

13. Take note of where Launch
Facebook is ranked, over the
website.
Google found Facebook to
be relevant information
when Launch LLC South
Bend was searched.

14. Competing with numerous
businesses in Google search
for term Launch LLC.
Made it on page 1 because of
website content, and also
because of Google+ account.

15. Priority 3 Generating leads
Take your social media beyond just
chatting with your customers, begin
driving leads.
80% of Facebook users want
coupons, promotions, discounts
After spending time creating the 84% of Facebook users are
relationships with customers and active daily
gaining their trust, it is time to start 51% of Facebook users said they
utilizing this channel to develop are more likely to buy a product
the buying relationship . since becoming a fan
*Source: Mashable

16. SHARE IT!
#LaunchLLC
Take social media beyond chatting & begin
driving leads. Insert CTA’s. #LaunchLLC

17. How to
track it?
1.Decide what you want to capture from a user.
Emails, demographics, product reviews .
2. Give them a reason to give you information, think
back to what 80% of users want from Brands!
3.Begin asking users and display the call to action on
social media sites. Use entry form to collect info,
make it easy for them.
-Use apps or create one to custom fit your brand
4. Take the information and filter contacts to sales
Team to follow up and keep track of sales made.

18. Use a stock form such
as ContactMe, easy
to integrate on your
site.

19. Contact form integrated with a giveaway.
Think about what makes
users want to share
their info with you.
INTERACTION IS KEY

20. Protect Your
Brand

21. Focus here, user
points out company
is ignoring posts.

22. Company responds
quickly after user
posts about the
incident and asks to
get in contact with
her directly.

23. Crisis action plan
Inform those involved how you
expect things to be handled.
Include answers to these important questions:
•Who is responsible for reacting ?
•What action is to be taken?
•How do you respond? Publicly or reach out to the individual privately ?
•What time frame do you allow before taking action?
•If action needed from higher level employee, who makes the decision?
•Who is responsible after hours?

24. SHARE IT!
#LaunchLLC
Keep social media team involved and
informed of the action plan. #LaunchLLC

25. What to include in your
employee handbook
Stop
Work usage: On and off the clock
Personal usage: Can employees use
personal page to post company news
THINK or is that kept separate
Disclaimers: Such as “Opinion
engage represents my own, not that of my
employer”

26. What Apple expects
•No speculating on rumors is allowed. This includes confirming or denying any
information concerning new products, Apple regulations, or services.
•Blogs, wikis, social networks and other tools should not be used for communication
among fellow employees. This regulation goes further in stating that differences
shouldn’t be aired online, co-workers should not be discussed without their
permission, and any images relating to other staff members cannot be posted
anywhere without their expressed permission.
•Staff are not permitted to post messages or commentary on any Mac or Apple related
websites; whether they identify themselves as Apple employees or not.
•If you identify yourself as an Apple employee, you connect yourself with co-workers,
products, and the global brand itself — so conduct online needs to be consistent with
Apple policies.
•Customer privacy is viewed as a priority for Apple as a brand. Any information
concerning customers is not to be discussed online in any circumstance. Apple
employees are also not permitted to contact customers for social reasons or soliciting
outside of business.

27. Noah Kravitz, of Oakland, California,
worked as a product reviewer and video
blogger for South Carolina-based
PhoneDog from 2006 to 2010. Why guidelines need to be
considered and added to
While working for PhoneDog, Kravitz the employee handbook:
attracted 17K followers to his Twitter
account @PhoneDog-Noah. Former employee sued
over ownership of twitter
The suit alleges when Kravitz "suddenly followers.
resigned" in October 2010 he was asked
by PhoneDog to relinquish the account
but he declined to do so and "merely
changed" his Twitter handle to
@noahkravitz.
The suit claims Noah now works for a
rival company and is using Twitter
account to "discredit PhoneDog."
Seeking damages from Kravitz of $340K.

28. Q&A
something
into the world
and create change
www.Launch-LLC.com