A service facilitating one off and ephemeral interactions with a minimal disclose of personal information. http://launchboxworkshop.eu/

3. Materializing Digital Identity _ Brainstorming

4. Users Need Analysis _ Area of investigation
• Necessity of proof to
validate information
• Trust base of any
interaction and relationship
• Easy, quick and fast key concept • Free service for the users
• Necessity of find
people in this crowded
world.
• Growing interest in
meeting people

5. Concept_ PING PONG
Is a service designed to facilitate and secure short term
interaction between people in a precise and ephemeral time
frame. The users don’t know each other and are interacting
through a third part while having a minimal disclose of
information.

6. Target _ PING PONG
The service is targeting companies that are acting as a trusted third part in
the interaction between users or / and interaction between users and
professionals from the company.
Third Part
PING PONG
User User
UserProfessional

7. Why using PING PONG?
•Hyper precise location identification (efficiency)
•Easy implementation and adaptability for everyday use devices
•Connecting people in a secure way
•Free service for final consumers
•Hyper precise location identification (efficiency)
•Easy implementation and adaptability for everyday use devices
•Connecting people in a secure way
•Free service for final consumers
Minimal disclose of information (privacy)
Hyper precise location identification (efficiency)
Easy implementation and adaptability for everyday use devices
Connecting people in a secure way
Free service for final consumers

8. Context of Use _ PING PONG
Utilities Companies
Event & Conferences
Organizers
Networking Companies
Service Companies

9. How it works? _ PING PONG
Application Link
& Code
Membership &
Service Integration
Mobile ApplicationMobile Application
Company
tca Cbs Yqtca Cbs Yq
tca Cbs Yq

11. And now … let’s play ...
Users Interaction _ Networking Service Scenario

13. Ping Pong
Enter your Ping code
OK

14. *******
Enter your Ping code
OK

15. Connecting
Please wait…

16. 14m

17. 14m

18. 14m

19. 14m

20. Technology Feasibility _ PING PONG
SMS _ to send the code from the website to user
Bluetooth _ for the connexion and location of the two devices
Use of Layar augmented reality application on Android enabled
handsets

21. Technology Limits_ PING PONG
Bluetooth _ Users have to be in a 25 meter range
Bluetooth _ Devices have to be bluetooth-enabled
Layar Application_ A Smart phone is needed

22. Application Steps_ PING PONG
Connect the device to the bluetooth
Ask the user for the ping code
Change the name of the mobile phone to the first 4
symbols of the code
Look for devices with this same name in the bluetooth
network
The user enter the ping code he previously received (ex: tcaCbsYq)
We suppose that the application found a mobile with the correct name (tcaC)
1
2

23. Application Steps_ PING PONG
3
4
The application tries to connect to this mobile phone
with the given code
Exchanging informations with the other device in order
to estimate its location. The video camera will be lauch
for the use of Layar augmented reality application
We suppose that the other mobile phone also enters the right code (so the
connexion is now established)
The user is now able to locate the other person (and it’s possible to use the
compas to be more discrete)

24. Utilities Service Scenario

25. Trade show Scenario

26. Brand Platform from Brands and Branding (Clifton & Simmons, 2003), pp. 87
Security, trust,
connection people,
privacy, fast, simplicity
and innovation
“Short term interaction
people in a secure and
without disclosing
information“
“Ping me I find you in a
secure and smart way ”
Mission
Values
Brand Platform
Vision

27. Brand Platform from Brands and Branding (Clifton & Simmons, 2003), pp. 87
Smart service to locate
people without
sharing personal
information.
PR and advertising on
business newspaper. Use of
web, social network, and
blogs.
Partnerships with business
events and other services.
Brand Communication
Brand Manifestation
Brand Personality

28. Investors_ PING PONG
This service will use a recent and innovative piece of technology that is
starting to be popular looking at a new mode of use this technology.

29. Business Model _ PING PONG
Pay as you go for each code
Subscriptions
Codes
&
Mobile Application
Companies
Users
Rent advertising
space on website

30. Now 6 month 1 year 5 years
Ping Pong
Timeline_ PING PONG

31. Questions?
… Thanks for listening …