The document discusses prototyping and defines a prototype as an interactive model of a product, service, or system. It explains that prototyping makes ideas tangible so that people can provide feedback by interacting with something physical rather than just an abstract concept. Prototyping is described as being cheap and easy to do using simple materials like paper. The benefits of prototyping include getting feedback to improve an idea before significant resources are invested, as well as helping developers let go of ideas that don't work based on user responses.

2. A prototype is an Interactive Model of a
product, service or system
-Fred Beecher, The Nerdery

3. Prototypes happen here
Theme Reveal Brainstorming
Team Formation
Personas,
research and
Journey Mapping
Testing and
Iterating
Diagram @2010 Dave Gray
PROTOTYPING

4. Prototyping makes your idea tangible
People don’t know how they’ll respond to something merely by
hearing about it.
They touch it. Play with it. Experience it.

5. Prototyping is cheap and easy
Got a pencil and paper? Boom! You can prototype
People are creative and imaginative. If you put something in
their hands that represents something else, they’ll treat it as the
something else.

6. What’s a prototype?
• A sketch
• An enactment of a service experience (improv is a great skill
for service designers)
• A cardboard representation of an object
• A semi-functional website
By making your idea tangible, you’ve made a prototype

7. Why do we prototype
To get feedback – people respond to tangibility. They’re better
able to articulate their response to an object than an idea.
You’re developing something for others to use. The less
involvement you have from others, the less likely you are to be
able to let things go.
You have to let things go. Early rapid prototyping helps provide
feedback that you can use before you’ve invested too much time
and effort for it to comfortably fail.

8. What’s a prototype
Mobile City Hall
2013 LA GovJam

9. What’s a prototype
POP: Prototyping on Paper, The Internet

10. What’s a Prototype?
Jammer Persona
Repository
GSJamJam, Sao Paulo

11. What’s a prototype
Disco Ball
GSJamJam, Sao Paulo

12. Laura Andersen
Customer Experience
and Service Design
la@lauraandersen.com
@LA0811
+1 612 839 6770
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