Kiehl´s marketing campaign

1. Future Made Better
Brand: Kiehl´s
Student: Laura Del Villar 135294205

2. What is this about?
• Creating new responsible formulas with
renewable ingredients
• Sustainable packaging
• Improving materials used in their stores

3. Kiehl´s say:
(Kiehl´s, 2022)

4. They are doing their part
They are working
to generate less
waste
Reduce carbon
emissions through
their formula
ingredients the use
Packaging materials
are friendlier to the
environment

5. What I liked
the most
about their
campaign:
98% of their formulas
are made from at least
3 renewable
ingredients (Kiehl´s,
2022)
They have reduced
their water usage and
reduced waste by 78%
(Kiehl´s, 2022)
They source raw
materials from 600
communities around
the world (Kiehl´s,
2022)
At least 80% of their
packaging are made
from post-consumer
recycled materials
(Kiehl´s, 2022)

6. My Point of View:
• I think this is amazing for both the
brand and the environment;
nowadays, most consumers look for a
sustainable and environmentally
friendly brand. This is great for the
brand since it can attract new clients
and at the same time create
awareness of being more friendly
with the Earth and more conscious
on the type of products we consume
and buy.