Don't think that Search Console is only for your developers! I use it daily to come up with client strategies, here I'll show you my favourite features.

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Laura Hogan
search console
quick wins to boost
your seo strategy
@lauralouise90
https://www.slideshare.net/LauraHogan1
@lauralouise90 | #DigitalOlympus
laura hogan
head of search | ricemedia

2. BRAUMGroup 2@lauralouise90 | #DigitalOlympus

3. BRAUMGroup 3@lauralouise90 | #DigitalOlympus
what are we going
to be talking about?

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i’m not a
developer
@lauralouise90 | #DigitalOlympus

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i’m looking for
the quick wins
@lauralouise90 | #DigitalOlympus

6. BRAUMGroup 6@lauralouise90 | #DigitalOlympus
search
analytics
report
data
highlighting
crawl
errors
internal
linking
there’s four key
areas where the
quick wins hide

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crawl
errors
@lauralouise90 | #DigitalOlympus

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it’s about
more than
simply fixing
them
@lauralouise90 | #DigitalOlympus

9. BRAUMGroup 9@lauralouise90 | #DigitalOlympus
errors hide
opportunities
find the quality sites
and update the
links.. you can even
spot low quality
ones to remove

10. BRAUMGroup 10@lauralouise90 | #DigitalOlympus
look at internal crawl errors too
these are the easiest to take advantage of

11. BRAUMGroup 11@lauralouise90 | #DigitalOlympus
this is particularly important if
you’ve recently migrated or
changed urls

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why make life hard for google?
it’s lazy seo...

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post migration
all internal links changed rather than redirected
@lauralouise90 | #DigitalOlympus
new site
all links updated

14. BRAUMGroup 14@lauralouise90 | #DigitalOlympus
use crawl errors for
link opportunities &
change internal
links to correct
version
takeaway

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internal
linking
@lauralouise90 | #DigitalOlympus

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search traffic >
internal links
priority pages
should top the list

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if not, it’s time to interlink
start with related pages and your blog

18. BRAUMGroup 18@lauralouise90 | #DigitalOlympus
internal links help increase ctr too

19. BRAUMGroup 19@lauralouise90 | #DigitalOlympus
no footer links….

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messy, spammy, if anything detrimental and let’s
be honest, does anyone actually click them?

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priority pages
should have the
most internal links
takeaway

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data
highlighting
@lauralouise90 | #DigitalOlympus

23. BRAUMGroup 23@lauralouise90 | #DigitalOlympus
try to use schema markup
where possible, but if all else
fails this is a great back up

24. BRAUMGroup 24@lauralouise90 | #DigitalOlympus
what data
can you
highlight?

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simple to do
bigger serp
listing
increased ctr

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and the best thing is……
no coding

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52% increase in visits

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markup your data
why make it
difficult for google?
takeaway

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search
analytics
report
@lauralouise90 | #DigitalOlympus

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this should
be your
best friend
@lauralouise90 | #DigitalOlympus
everything
is actionable

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use the pages report to find
top performing pages &
potential for improvement

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you can filter data and layer comparisons
it’s a detailed report of your actual data

34. BRAUMGroup 34@lauralouise90 | #DigitalOlympus
this is old content - why so much traffic?
why is mobile ctr higher?

35. BRAUMGroup 35@lauralouise90 | #DigitalOlympus
we rank position one and have instant
answers… a look in ga shows it’s profitable too

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quick wins...
can we improve the cta?
let’s ensure content is up to date
push blog via social
include blog in next newsletter

37. BRAUMGroup 37@lauralouise90 | #DigitalOlympus
this is old content - why so much traffic?
why is mobile ctr higher?

38. BRAUMGroup 38@lauralouise90 | #DigitalOlympus
mobile results are larger
and include imagery…
desktop does not…
although it’s starting to!
quick win
ensure blog imagery is
eye catching

39. BRAUMGroup 39@lauralouise90 | #DigitalOlympus
from one simple
report, i have a list
of quick win
opportunities

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top five uses
for the search
analytics
reports
@lauralouise90 | #DigitalOlympus

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check your click through rate, if positioning
is high & ctr is lower than expected review
and tweak your meta optimisation

42. BRAUMGroup 42@lauralouise90 | #DigitalOlympus
check your rankings for your top 25/50
search queries on desktop and mobile -
anything towards the top of page two has a
quick win potential

43. BRAUMGroup 43@lauralouise90 | #DigitalOlympus
filter the queries report by questions (who,
what, why, where, when). this will give you
an idea of instant answers to target that you
know will drive traffic

44. BRAUMGroup 44@lauralouise90 | #DigitalOlympus
check trends through
impressions and queries.
this will help you
understand seasonality
and potential traffic
valentines flowers
searches peak early jan
and the day before...

45. BRAUMGroup 45@lauralouise90 | #DigitalOlympus
apply data findings across other
marketing channels, particularly
adwords and social

46. BRAUMGroup 46@lauralouise90 | #DigitalOlympus
the potential
is endless

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live, eat & breathe
this report, it has
data for days!
takeaway

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disavow
@lauralouise90 | #DigitalOlympus

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not quick
but definitely
a win
@lauralouise90 | #DigitalOlympus

50. BRAUMGroup 50@lauralouise90 | #DigitalOlympus
some may say disavows
don’t have benefit
anymore… i disagree

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submitted september 16, core ranking went to P1,
updated in june, more continual ranking & traffic
increases
@lauralouise90 | #DigitalOlympus
fresh disavow
core ranking
hit page one

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i’m finding that some of the
old spam directory sites are
creating lots of new
domains

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just a casual 79 versions of the globe to
remove now….
@lauralouise90 | #DigitalOlympus

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they’re like a dog with a bone…. stick...

55. BRAUMGroup 55@lauralouise90 | #DigitalOlympus
consider a disavow at
keyword level too
our tests have shown
it works

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page one
disavowed all anchor
text links for a term with
over 200K searches
ranking increased from
page 2 to page 1 in ten
days

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i did this earlier in
2017, i haven’t built a
single link to this page
and it’s still on page
one….

58. BRAUMGroup 58@lauralouise90 | #DigitalOlympus
i love links though,
and use them with
referral traffic in
mind rather than
rankings

59. BRAUMGroup 59@lauralouise90 | #DigitalOlympus
keep your disavow
up to date there’s
still evil lurking out
there
takeaway

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- crawl error report = link opportunities
- internal links <> priority pages
- <3 the search analytics report
- markup your data ^^
- keep disavows in your strategy :)
takeaways

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thank
you
@lauralouise90 | #DigitalOlympus